Web design for Boulder-area businesses
Boulder web design that brings in customers, not just compliments
Boulder web design should be judged by the work it brings in. We build sites that more of the right people find on Google, and that more of the people who land on them act on: they call, book or ask for a quote.
- 5.0 on Google
- A fixed-scope quote, in writing
- Builds from $5k to $40k
- Colorado-based, fully remote
What a website is for
Looking good is where a website starts, not what it's for
Plenty of businesses around Boulder have a website that looks the part. Good photos, a clean layout, nothing to be embarrassed about. And the phone still rings about as often as it did before.
That isn't your business letting you down. Looks earn a visitor's next few seconds. What pays is whether the right people find you at all, and whether the ones who do pick up the phone, book or ask for a quote.
So judge a website the way you'd judge anything else you pay for: by what it brings in.
A site that only looks good
- Gets compliments from people who already know you
- Shows up when someone types your business name
- Leaves visitors to work out what to do next
- Is judged by how it looks
A site that earns
- Gets calls from people who had never heard of you
- Shows up when someone searches for what you do
- Puts one clear next step on every screen, with a number that dials in one tap
- Is judged by the calls, bookings and quote requests it brings in
Not sure which side your site is on?
How a website earns
A website makes you money in two ways
A lot of the web design Boulder businesses pay for goes into how the site looks. The money comes from two things underneath the looks. Picture them as the two sides of a rectangle.
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More of the right people find you
The width is everyone who finds you: people searching Google for what you do, in the places you serve, who land on your site. Show up for more of those searches and the rectangle gets wider.
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More of the people who arrive call or book
The height is the share of those visitors who pick up the phone, book or ask for a quote. Make the next step plain and easy to take, and the rectangle gets taller.
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Revenue is the two multiplied
Width times height. Grow one side and revenue grows. Grow both and each one multiplies the other, so the same effort brings in far more than fixing either side on its own.
Curious how wide and how tall yours is?
What goes into every site
We build for both from the first day
Getting found and getting the call aren't two projects, one now and one someday. Every site we build does both the day it goes live, and that's how we do Boulder web design. Here is what that looks like, in things you could point to on the screen.
Getting found
What Google looks for
- A page for each service people search for Someone looking for one thing you do lands on the page about exactly that, not on your homepage.
- Headings that say what the page is about Plain, in order and in your customers' words, so Google can tell which searches each page answers.
- Fast on a phone Pages open quickly on a phone, even on one bar of signal.
- Your details labelled for Google Your services, hours, address and number are marked up behind the scenes in the format Google reads. It's called structured data.
- Search Console on from launch day Google's own dashboard for your site is connected when you go live, so you can see the searches that bring people in.
Getting the call
What makes people call or book
- One clear next step on every screen Wherever someone stops scrolling, there's one obvious thing to do: call, book or ask for a quote.
- Price and process, answered up front What it costs and what happens next are right there on the page, so nobody leaves to go find out.
- Proof right next to the button Your reviews and your work sit beside the button, at the moment someone is deciding.
- A number that dials with a thumb On a phone, your number is one tap from ringing. Nobody has to copy it down.
- Short forms Only the questions you need to get back to someone, so more people finish them.
Work from nearby
Closest to home: a Boulder County practice
Lighthouse Therapeutics is a behavioral-health practice with clinics in Longmont and Westminster, serving Lafayette, Louisville and Frederick as well.
To be plain about it, the practice isn't in Boulder itself. It's the nearest site we've built to you, so here is what changed.
Before
Two websites for one practice
Behavior therapy had one site and neurofeedback had another. Whichever one someone found, they only saw half of what the practice does.
After
One site, organized by who the care is for
Adults and children each get their own path into four services: ABA, neurofeedback, psychotherapy and family therapy. Session rates, package prices and a free check of insurance benefits are published on the site. The people who phone now already know what it costs, so the front desk spends less of its day repeating prices.
- 2 to 1 websites, folded into one
- 14 pages on the new site
- 98/100 Google's mobile speed score, on a site full of photos
Why our sites are fast
Fast because of what we leave out
Many small-business sites run on WordPress. It can do almost anything, so a typical site is a theme, a page builder and a stack of plugins layered over the page itself. That flexibility is real. Every layer is also more code for a phone to load and more to keep updated. We start from the page and add nothing it doesn't use.
What we leave out
- Patches to keep up with
- A stack of plugins
- Page-builder code
- Theme layers
What stays
One clean page, with only the code it needs
Astro, in plain words
Astro is the tool we build your site with. Before the site goes live, it turns each page into plain HTML, the simplest kind of web page and the first thing every browser reads. Then it adds only the code that page uses, like the booking form on your contact page, and nothing more.
So there's no plugin stack, no theme layers and no page-builder code under your pages, and nothing to keep patching.
What less gets you
- Pages that open quickly on a phone, wherever your customer happens to be standing.
- Pages Google can read cleanly, which helps more of the right people find you.
- No plugin updates to babysit. You can still change your own words and add pages yourself.
Five Colorado sites we built, scored by Google
Google has its own mobile speed test. It checks how fast a page loads and responds on a phone and scores it out of 100. Each number below is Google's mobile speed score for that site, as published in its case study.
Wondering what's stacked under your current site?
Who you'd work with
Two people, start to finish
Bullfinch is a two-person web studio, based in Colorado and fully remote. There's no account manager in the middle and no junior team the work gets handed down to.
The people you talk to on the first call are the people who do the work.
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Kyle
Designs and builds your site
Kyle does the design and the development, plus the Google Ads and automations when a project needs them. He started making websites at 14. When you ask how something on your site works, you're asking the person who built it.
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Katie
Runs your project and your account
Katie looks after the schedule, the timeline and every piece in between, and keeps all of it moving. You hear where things stand from her, so you never have to chase an update.
Fully remote, in practice
We meet on Google Meet, we keep Mountain Time like you do, and while your site is being built you click through it on a preview link from wherever you are. Businesses farther up the Front Range work with us this way too, as our page on web design in Loveland explains.
Price and timeline
What it costs, and how a build runs
Here is what Boulder website design costs with us, what decides where your site lands in that range, and the four steps from a first conversation to a site that's live.
What a build costs
$5,000 to $40,000
Where your site lands in that range comes down to three things.
What moves the number
- How many pages Each service you want people to find on Google usually gets a page of its own.
- What it connects to Online booking, taking payments, or forms that land in the tools you already use.
- Whether SEO or Google Ads come with it The site on its own, or the site plus SEO or Google Ads to bring more people to it.
From the first call to launch
- Most builds
- 60 to 90 days
- Under ten pages
- 4 to 6 weeks
- A 30-minute call
You tell us about your business, your current site and what you want more of: calls, bookings or quote requests.
- A fixed-scope quote, in writing
Within a week of the call. It lists what we'll build and what it costs, so you know the number before you say yes.
- The build
You get a preview link to the site in progress. Open it any time, on your phone or your laptop, and see each page as it comes together.
- Launch
The site goes live with tracking in place and Google Search Console connected, so from day one you can see who finds it and what they do.
Before you book
Questions Boulder owners ask before they book
If one of these is the thing holding you back, here is the plain answer.
Something else on your mind?
We'd pictured a Boulder web design company. Does it matter that you're not in Boulder?
Not to the site you end up with. We're Colorado-based and fully remote, and our calls happen on Google Meet, so nobody loses an afternoon to traffic. A Boulder web designer could meet you for coffee. Your customers will never know where your site was built, though. What they notice is whether it was easy to find and easy to act on.
Can you move us off WordPress or Squarespace?
Yes. We move your site across page by page, and every old address is redirected to its new page. Anyone following an old link lands in the right place, and Google keeps what your current site has earned instead of starting from zero.
Who owns the site, and can I change it myself?
You own the domain, the code and the hosting accounts. Once it's live, you can edit the words on your pages and add new pages yourself, so a new price or a new service doesn't have to wait on us.
Is SEO or Google Ads part of it?
We offer both alongside the build. Every site goes live built to Google's best practices; SEO and Google Ads are the ongoing work of sending more people to it. Whether either one comes with your site is one of the things that sets your quote.
How soon could you start?
We set the start date with you on the 30-minute call, once we've heard what your site needs. You'll come away from it knowing when we'd begin.
Boulder web design, step one
Book 30 minutes about your Boulder website
The call is where we find out what your site could be bringing in, and what it would take to get it there.
- 30 minutes on Google Meet, at a time you pick here
- One person the one who would build your site
- Then a quote fixed in scope, and in writing
Rather talk now? Call 720-299-8584
5.0 on Google