A guide service that's earned 540+ five-star reviews. The site should look like it.
Basecamp Ouray is a guided climbing company in the San Juans — ice, rock, via ferrata, corporate leadership trips. They've been covered by Men's Journal, Travel + Leisure, the Denver Post. They have 540+ Google five-stars. The old site didn't lead with any of it. Bookings happened by phone, not by browse.
A conversion-focused site organized around 'choose, book, gear up, climb' — the actual four steps a first-timer takes. Each adventure type gets its own landing. Reviews and press logos are front of house, where they belong. Booking flow is one screen, not five.
A site that does the convincing the guides used to have to do on the phone. First-time climbers arrive ready to book. Repeat clients pick their next adventure in two clicks. The press coverage and reviews land where they actually move someone.
Trust-forward, fast, booking-first.
Twelve pages built around the four steps from first click to first climb.
Katie and Kyle went above and beyond our expectations! From the beginning, their team was organized, responsive, and easy to collaborate with. They took the time to really understand our business and translated that into a site that feels authentic to our brand while elevating it to its most premium potential.
Three weeks, mountain-first.
We followed a first-time climber through the booking.
Watched five potential clients try to book a climb on the old site. Wrote down the moments they stalled. Designed the new flow to eliminate every one of them.
Reviews + press as architecture, not decoration.
540+ five-stars is a story, not a badge. We built the social proof into the page structure — Google reviews near the booking CTA, press logos as a quiet authority line.
Booking on one page, exactly the way the guides describe it.
Choose your adventure, book your date, gear list shows up, climb. Four steps, one page, zero confusion. The way Basecamp explains it on the phone is now the way the site works.
Most bookings come from a phone, often the day before.
