01
Google Business Profile
Categories, services, attributes, hours, photos, posts, Q&A. The profile is the storefront. Most have it half-filled. We don't.
Local Search.
Own the three-pack.
80% of "near me" searches end in a click on the top three Maps results. We make sure that's you. Profile, reviews, citations, content — wired into one system that keeps you ranking while you run the business.
73% of cells in top-3
3.1 avg. local rank
Our stack
The thesis
If you're not in the three-pack,
If you're not in the three-pack,
you don't exist.
Local search is winner-take-all. The first three Map results take 80% of the clicks. Position four collects scraps. The rest may as well be page two of Google in 2007. Local SEO isn't a "channel" — it's the channel for any business with a service area, an address, or a delivery van. We treat it like infrastructure.
01
Maps before pages
For local intent, the map pack appears above organic results. Winning the map matters more than winning the SERP.
02
Reviews compound
Each new five-star review nudges your rank. Volume + recency + response rate. We build the system, you stop chasing.
03
Proximity is fixable
You can't move your office, but you can dominate every cell on the geogrid with the right service-area structure and content.
The levers
Four levers. Pulled in concert.
Local rank isn't a single number — it's the sum of how Google scores your profile, your reputation, your footprint, and your relevance. We move all four. Concurrently.
02
Reviews engine
Ask flow tied to job completion. Templates that get answers. Response automation for the 4★ + below. Volume + velocity + recency = rank.
03
Citations & NAP
Name, address, phone — identical everywhere. We clean the bad ones, file the missing ones, and lock the right ones in. 50+ trusted directories.
04
Local content & schema
Service-area landing pages, location-specific copy, local schema markup. Pages Google reads as "this business serves THAT neighborhood, well."
The climb
Watch a real client leapfrog the pack.
Reconstruction of the 90-day rank movement on "roofer Lakewood CO" — from #4 (off-pack) to #1. Each step shows the lever we pulled.
1
Summit Roofing Co.
2.1 mi 2
Mile High Roofers
3.4 mi 3
Front Range Construction
4.8 mi 4
Lakewood Roofing Co. client
5.6 mi step 0 / 4 Day 0 — baseline. Client sits below the pack.
The reviews engine
Every job ends with a review request.
Wired into your scheduling tool, your CRM, or your invoice software. The customer gets a one-tap link two hours after service. Replies hit your team within minutes — every star, every word.
requests / mo 0
response rate 0%
avg rating 0.0
reply latency 0m
What you get
The actual deliverables. No vague promises.
Month 1 · Foundation
- Full GBP audit · 60+ checkpoints
- Categories, services, attributes set
- 50+ citation cleanup & submission
- NAP consistency report
- Geogrid baseline · 49-cell snapshot
- Local schema (LocalBusiness + Service)
Month 2 · Authority
- Review-request automation live
- Response templates & SLA
- Service-area landing pages (4–8)
- Weekly GBP posts (4 / mo)
- Photo refresh (geo-tagged)
- Q&A seeding · top 12 questions
Month 3+ · Compounding
- Monthly geogrid + rank report
- Call & direction tracking dashboard
- Competitor monitoring (top-5)
- New service-area page on demand
- Review-velocity coaching
- Quarterly strategy review
How it works
Audit, optimize, build, compound.
Audit & geogrid baseline.
We run a 49-cell ranking grid on every keyword you care about. We pull every citation we can find. We measure where you are before we touch a thing.
Optimize the profile.
GBP gets fully filled, schema gets installed, citations get cleaned. The fundamentals — done well, in week one.
Build authority.
Service-area pages, weekly posts, the review engine, geo-tagged photos. The signals Google wants — delivered consistently, not in bursts.
Compound & report.
Every month: re-run the grid, compare cell-by-cell, ship the next round. You see the map turn from red to orange in real time.
Better with the full system.
Local search wins the click. But you still need a site that converts and a system that doesn't drop the lead. Run all three together and the data flows clean through the funnel.
Attract Google Ads Local Service Ads + standard search ads, geo-targeted to the cells you don't yet own organically. Convert Web Design Fast site = better Quality Score = better CPC. Service-area pages built once, ranked everywhere. Automate Custom Software Review-request flow tied to your scheduling tool. Phone calls and direction requests piped to your CRM.
Real reviews. Real clients.
These aren't cherry-picked. Every one of these came from a client who paid us, worked with us, and chose to say this publicly.
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
Want to see your map
before we touch it?
Send us your business name and city. We'll run the geogrid for free and send back a one-page report — where you rank, where you don't, and what the top three are doing differently.