01
Technical foundation
Crawlability, speed, schema, internal links, redirects, canonicals. The infrastructure Google reads your site through. Fix this first or nothing else matters.
SEO.
Own the results page. Rank for the terms that drive revenue.
Long-term organic growth. We build the content, fix the technical issues, and earn the authority that gets you ranking. SEO compounds — the work we do in month one is still driving traffic in month twelve.
200%+ avg. traffic growth
90d to first page
Our stack
The thesis
Organic isn't a channel.
Organic isn't a channel.
It's an annuity.
You pay once to rank. After that, every click is free — for as long as you defend the position. We treat SEO like infrastructure: built once, maintained quietly, returns compounding for years. Most agencies treat it like a subscription. We don't.
$0 cost / click · once you rank Every visitor after launch is free. The math gets unfair fast — and it never stops.
95% of clicks · stay on page one Page two is statistical extinction. We aim for top three or we keep working.
3.2× organic vs paid intent Organic clicks convert higher than paid for the same keyword. Trust does that.
The levers
Four levers Google grades. All four, every release.
Rankings are the sum of structure, relevance, reputation, and signal. Most agencies pick one and ignore the rest. We move all four together.
02
On-page content
Pages built around real search intent. Headlines that match query language. Internal linking that signals topic authority. The basics, done with discipline.
03
Authority & links
Earned mentions from sites Google trusts. We don't buy links. We make work worth linking to — guides, data studies, original research — and we pitch like a publisher.
04
Schema & structured data
Schema markup makes Google read your page as data, not text. Service area, FAQ, reviews, products — every entity tagged so the SERP shows your listing in rich format.
The SERP curve
What's a rank improvement actually worth?
Drag your current rank. We'll show you the click delta against position #1. Below #5, the drop-off becomes brutal — the difference between "found" and "invisible".
5
#1#5#10
3,000
10025k50k
Clicks at current rank 0
Clicks at rank #1 0
Monthly clicks gained +0
#131.7%
#224.7%
#318.7%
#413.6%
#59.5%
#66.1%
#74.2%
#83.1%
#92.6%
#102.4%
What you get
The actual deliverables. No vague promises.
Month 1 · Foundation
- Full technical audit · 80+ checks
- Core Web Vitals fixes
- Keyword research · 200+ targets
- Content map by funnel stage
- Schema markup installed
- GA4 + Search Console wired clean
Month 2–3 · Authority
- 4–8 cornerstone pages built
- Internal link architecture
- Backlink outreach · digital PR
- Competitor backlink mining
- Local citations · NAP consistency
- Quarterly rankings report
Ongoing · Compounding
- Monthly content · 4–8 pages
- Backlink monitoring & disavow
- Rank tracking · 50+ keywords
- Algorithm change response
- Quarterly content audit
- Annual strategy reset
How it works
SEO compounds. Month one builds month twelve.
Audit & strategy.
We tear apart your current site, your competitors, and your market. Technical issues, content gaps, backlink profile. Then we build a plan around what will actually move rankings.
Technical foundation.
Site speed, crawlability, schema, core web vitals. We fix the infrastructure so Google can actually find and understand your pages. No rankings without this.
Content & authority.
We build the pages that rank — service pages, location pages, blog content that answers what your customers are actually searching. Then we earn the links that make Google trust you.
Compound & scale.
Month one lays the foundation. Month three you see movement. Month six you're on page one. Month twelve the traffic is still growing from work we did on day one. It compounds.
Better with the full system.
SEO drives organic traffic. But traffic that doesn't convert is just a vanity metric. When we handle the full funnel, your organic data shapes your ad strategy, your site converts the visitors, and your automation handles the rest.
Real reviews. Real clients.
These aren't cherry-picked. Every one of these came from a client who paid us, worked with us, and chose to say this publicly.
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
Ready to stop being invisible
on Google?
We'll audit your site for free. Technical issues, content gaps, ranking opportunities. You'll know exactly where you stand and what it'll take to move.