01
Internal dashboards
The single screen your operators actually open in the morning. Pipeline, jobs, alerts, exceptions. Everything you currently rebuild in a spreadsheet every Monday.
Custom Software.
Stop renting tools that almost fit.
Internal tools, dashboards, AI workflows, integrations — built around how your team actually works. The kind of software that gives you back your week and makes your competition look slow.
23h avg. weekly time saved
90d to first version live
Our stack
The thesis
You don't need another SaaS subscription.
You don't need another SaaS subscription.
You need leverage.
Most companies bolt eight tools together with Zapier and call it a system. It works — until it doesn't. Then someone spends a Tuesday reconciling spreadsheets again. Custom software replaces the duct tape with one tool that fits how you work. It costs more upfront. It pays back in operator hours, fewer mistakes, and capabilities your competitors literally can't buy.
01
Hours back
Manual work compounds. A 30-minute weekly task is 26 hours a year. We find those tasks, we delete them.
02
One source of truth
Customers in HubSpot, jobs in Sheets, invoices in QuickBooks. Pick one home for your data. We'll wire it to the rest.
03
A real moat
If your edge is "we use the same Salesforce as everyone else," it's not an edge. Custom tooling is a competitor's biggest catch-up cost.
The problem
The average mid-market business runs on 87 SaaS tools.
Most are forgotten subscriptions. The ones that aren't, don't talk to each other. Your data lives in eight places. Reports get assembled by hand. New hires need a 90-page onboarding doc just to find the right tab. We replace the chaos with one front door.
before · 14 disconnected tools after · 1 system, 14 integrations
What we build
Six categories. All of them custom.
02
AI workflows
Real ones — not chatbots. Lead scoring from call transcripts. Document extraction. Summarization tied to your CRM. The model is the engine; the system around it is the product.
03
Custom CRMs
Your sales process is not "leads → opportunities → won." Off-the-shelf CRMs force the wrong shape. We build the one that matches your actual stages, your fields, your handoffs.
04
Booking & quoting
Customer-facing flows that price, schedule, and confirm without a human in the loop. Wired to your calendar, your inventory, your payment processor. Capture leads while you sleep.
05
Integrations & APIs
Stripe ↔ QuickBooks. Twilio ↔ HubSpot. Your warehouse system to your storefront to your accountant. The plumbing nobody sees, but everyone notices when it's missing.
06
Reporting automation
The Monday report that costs you four hours every week — generated, distributed, and explained. With anomaly flags. With drill-downs. Sent before you've finished your coffee.
The math
What's manual work actually costing you?
Move the sliders. The number on the right is the annual cost of work a system could do better. We assume conservative 70% automation — most projects beat that.
5
150100
12
12040
$55
$20$100$200
Annual cost of manual work $0
Annual savings if automated $0
Payback on a typical $40k build — mo
Assumes 70% of manual work is automatable, 50 working weeks/year. Conservative. Real engagements average ~85% automation and pay back in under 6 months.
How it works
Discover, architect, ship. Then never stop.
Interview & map.
A few focused conversations with the people doing the work. We ask what tools they live in, what blows up on Mondays, what they'd automate if they could. The brief comes out of those calls — not a kickoff slide deck.
Architect & estimate.
Data model first. Then API surface, then UI. We pick boring tech that will still be supported in five years — Postgres, TypeScript, Node. Estimate by milestone, not by hour.
Ship in slices.
First useful version live in 30–60 days, not 12 months. Your operators use it, find what's wrong, we fix it. Each release earns the next. No big-bang launch.
Own & evolve.
You own the code, the database, the deploys. We stay on retainer, ship features, fix bugs, pour the next slab. Or hand off cleanly. The software is yours either way.
Better with the full system.
Software is the lever. But you still need the leads, the ranking, and the site to bring them in. When we run the whole stack, your custom tools share data and signal with everything else.
Attract Google Ads Pipe ad-conversion events directly into your custom CRM. No more spreadsheet reconciliation. Attract SEO Programmatic content, automated meta, schema generated from your real data. Scale your footprint. Convert Web Design Customer-facing flows that book, quote, and confirm — wired to the same backend that runs your ops.
Real reviews. Real clients.
These aren't cherry-picked. Every one of these came from a client who paid us, worked with us, and chose to say this publicly.
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
Tell us what's eating
your Tuesday.
Send a paragraph, send a Loom, send a screenshot of the spreadsheet. We'll come back with: is this worth automating, what would it cost, and how fast do we ship the first version.