01
Search
Keyword targeting against active queries. The highest-intent surface Google sells. Our default starting point for almost every account.
Google Ads.
Show up when they're searching. Pay only for buyers.
Targeted campaigns built around what your customers actually search for. We manage bids, write ads, build landing pages, and optimize toward leads — not clicks. Every dollar accounted for.
3.8x avg. ROAS
-64% cost per lead
Our stack
The thesis
Search ads are the only ads
Search ads are the only ads
where the customer asked first.
Display ads interrupt people doing other things. Social ads chase a vague psychographic. Search finds people who literally typed the problem into Google. We start there. Then we tune Quality Score, lock in conversion tracking, and let the data do what it does.
High intent A search ad reaches someone actively looking to buy. The hardest part of marketing — created demand — is already done.
7 days to first signal Most accounts have real conversion data within a week. Tune from there. Don't tune from intuition.
On demand scale Need 3× the leads next quarter? Turn the dial. We can't say that about SEO.
The channels
Six surfaces. All under one roof.
Google's network is sprawling. Each surface answers a different intent. We pick the ones that fit your funnel — and ignore the ones that just spend.
02
Performance Max
Google's AI-driven multi-channel campaigns. Powerful when fed clean conversion data and good creative. Dangerous otherwise. We build them right.
03
Shopping
Product feeds tuned for buyer-intent queries. The image, the price, the reviews — visible before the click. Cheap clicks if the feed is right.
04
Display
Banner placements across the Google Display Network. Useful for brand-building and remarketing. Less useful for cold prospecting — we deploy carefully.
05
YouTube
Pre-roll, in-stream, bumpers. Powerful for awareness and consideration when paired with retargeting. Skippable formats only — we don't spend on forced views.
06
Remarketing
Reach the 95% of visitors who left without buying. Audience segmentation by page, time-on-site, cart events. Frequency-capped so we don't burn the brand.
The auction
How Google actually ranks ads.
Ad Rank = Bid × Quality Score (simplified). Higher rank wins position one. The trick: lifting Quality Score lets you outrank competitors who bid more — for less money. Drag the sliders to see it.
5
1510
$3.50
$0.50$7.50$15
Your Ad Rank 17.5
Your position #5
Estimated CPC $0.00
What you get
The actual deliverables. No vague promises.
Setup · weeks 1–2
- Account audit · waste & opportunity report
- Keyword research · 200+ targets
- Negative keyword list · 500+ exclusions
- Conversion tracking · GA4 + Ads
- Call tracking · dynamic number swap
- Ad copy · 3 RSAs per ad group
Launch · weeks 3–4
- Campaign build · structured by intent
- Landing page review · QS audit
- Bid strategy & budget pacing
- Audience layers · in-market + remarketing
- Extensions · sitelinks, callouts, snippets
- Soft launch · 25% budget for week one
Optimize · ongoing
- Weekly bid & budget management
- Search query mining · weekly negs
- Ad copy A/B tests · monthly
- Quality Score watch · drift alerts
- Monthly performance readout
- Quarterly account teardown
How it works
Dollars in. Customers out. Cheaper every month.
Buy the data.
We invest your first dollars to learn what the market actually looks like. Keywords, CPAs, conversion rates. Real numbers, not guesses.
Make it pencil.
We optimize quality scores and conversion rates until the math works. 9 out of 10 times, it pencils out immediately.
Drive down costs.
Every week, CPAs drop. Better ads, better landing pages, better targeting. The machine gets cheaper to run.
Feed the system.
Your ad data informs your SEO. Your SEO reduces your ad dependency. The whole engine compounds.
Better with the full system.
Google Ads drives traffic. But traffic alone doesn't pay the bills. When we handle the full funnel, your ad data improves your landing pages, your conversion patterns shape your automation, and nothing gets lost in translation.
Real reviews. Real clients.
These aren't cherry-picked. Every one of these came from a client who paid us, worked with us, and chose to say this publicly.
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
"Great work and professional team!"
Autumn Ackerson ★★★★★ Google review
"Bullfinch is the best! Very knowledgeable and easy to work with."
Jeff Sollohub ★★★★★ Google review
"Amazing people to help you with web marketing! Super helpful and easy to talk to!"
Anita Stephens ★★★★★ Google review
"Katie and Kyle from Bullfinch are the best!"
Amity Founder, Amity Climbs
"These people do great work and they helped me out with a free scan on my Google profile."
Avery Bustin ★★★★★ Google review
"Kyle and Katie were amazing to work with. Great job building a new website and a new logo for my law firm."
Spiro Family law
"Literally the best team in the business. Went above and beyond to get our website working in a week."
Violet Crown Jiu Jitsu Jiu jitsu school
"Katie's design blew me away. Super attentive and nailed my vision. 10/10, highly recommend!"
Matt Johnson Owner, Full Scope Metals
Ready to stop guessing
where your leads come from?
We'll audit your current campaigns for free. If there's money being wasted, we'll find it. If there's opportunity you're missing, we'll show you.