Journal · since 2024 25 entries

Words.
Ideas.
The work.

Field notes from the agency. Things we ship. Things we break. Things we'd say in a kitchen but won't say in a sales call.

All entries

The full record.

Nike’s Target Market: An In-Depth Analysis
Branding

Nike’s Target Market: An In-Depth Analysis

Nike's target market encompasses both athletes and casual consumers, ranging from fitness enthusiasts to athleisure fashion seekers.

5 min
High Income Skills: Boost Your Earning Potential
Branding

High Income Skills: Boost Your Earning Potential

Learn about high income skills and how they can transform your life (ie: which skills are in demand, how to develop them, etc.)

by Katie Rutten 6 min
Strategic Designer: Why You Need to Be One
Design

Strategic Designer: Why You Need to Be One

Learn why strategic designers are in high demand and how to develop the skills that drive impactful, user-centered solutions.

by Kyle Rutten 6 min
Peak Performance: Colorado Web Design
Design

Peak Performance: Colorado Web Design

We're Bullfinch; a Colorado web design team that loves to help Colorado businesses gain traffic (and success) online!

by Katie Rutten 7 min
Understanding Your Target Audience
Search

Understanding Your Target Audience

Understanding your target audience is crucial. Learn how to gain customer insights and adapt your strategies to better serve their needs.

by Katie Rutten 6 min
HVAC SEO: Get Your Ducts in a Row
Search

HVAC SEO: Get Your Ducts in a Row

Elevate your business with powerful HVAC SEO strategies! Uncover insights, optimize your site, and turn up the heat on your online presence.

by Kyle Rutten 6 min
How UX Optimization Can Propel SaaS Companies Forward
Design

How UX Optimization Can Propel SaaS Companies Forward

Learn how UX optimization enhances SaaS user's satisfaction and can save a company millions in potential revenue loss.

by Kyle Rutten 3 min
Link Building Specialist: How We Build Authority
Search

Link Building Specialist: How We Build Authority

Learn how a link building specialist can help you dominate search rankings and drive more traffic to your website.

by Katie Rutten 10 min
Branding Package 101: What It Is and Why It’s Needed
Branding

Branding Package 101: What It Is and Why It’s Needed

Learn the truth about branding in the modern market and why it's essential for businesses in our no-holds-barred branding package guide.

by Katie Rutten 11 min
Unity Principle of Design: What It Is and How to Use It
Design

Unity Principle of Design: What It Is and How to Use It

The unity principle of design brings continuity, competence and an intangible sparkle good design carries. To apply it, learn what it is.

14 min
Ongoing SEO: Why the Optimizations Never Stop
Search

Ongoing SEO: Why the Optimizations Never Stop

Master ongoing SEO with our guide on adapting strategies, ensuring site security, and updating content to boost your digital presence.

by Katie Rutten 13 min
Website Messaging That Slaps
Search

Website Messaging That Slaps

Website messaging can be so compelling, visitors will reread websites for the joy of it. Learn how to write messaging visitors will love.

by Katie Rutten 14 min
Website Build Tips to Keep You on Track
Design

Website Build Tips to Keep You on Track

The web design process is not the romantic artist at the easel you might have in your head. Learn what it is, plus some website build tips.

by Kyle Rutten 14 min
Is SEO A Scam? I Mean, Sometimes 🤷‍♀️
Search

Is SEO A Scam? I Mean, Sometimes 🤷‍♀️

Is SEO a scam? We're asked this a lot. The short answer is no. Great SEO agencies... they’re out there. Let us help you find them, no bs.

by Katie Rutten 14 min
Types of Designers: Differences, Overlap, and Opportunity
Design

Types of Designers: Differences, Overlap, and Opportunity

A guide on types of designers. From graphic & web to product innovation, discover the roles & intersections in the dynamic design industry.

by Katie Rutten 12 min
How to Build A Brand (Yes, you should)
Design

How to Build A Brand (Yes, you should)

Brands are overemphasized. Brands are also important to literally everyone. Let's learn how to build a brand in the modern day.

by Kyle Rutten 9 min
What Is a Team Manager?
Admin

What Is a Team Manager?

"What is a team manager?" The captain of a ship: read our guide to explore the skills, challenges, and future of effective team management.

by Katie Rutten 10 min
How to Reset Your Life in a Day
Branding

How to Reset Your Life in a Day

Reset your life with this comprehensive guide. Tailored for the ambitious individual, we hand out the tools needed for a new life chapter.

by Katie Rutten 10 min
Copywriting Frameworks, The Unconventional Guide: No BS, Just Results
Copywriting

Copywriting Frameworks, The Unconventional Guide: No BS, Just Results

In a world drowning in the same regurgitated marketing advice, there is a way to standout: copywriting frameworks. Let's break it down.

by Kyle Rutten 12 min
Outsource Data Entry to Save Time & Money
Admin

Outsource Data Entry to Save Time & Money

Outsource data entry with our guide. Learn to navigate options like AI, freelancers, and in-house hires for optimal business efficiency.

by Katie Rutten 16 min
Team Workflow: Spend the Time to Save Your Sanity
Admin

Team Workflow: Spend the Time to Save Your Sanity

Explore the essentials of team workflow in our guide. Learn to identify issues, revamp routines, and become an efficient, cohesive operation.

by Katie Rutten 10 min
Building a Design Process: Steps to Follow
Design

Building a Design Process: Steps to Follow

The best creatives are organized. Let's dive into some design process steps you can follow to keep your work moving in the right direction.

by Kyle Rutten 11 min
Plumbing SEO Strategies for Growth
Search

Plumbing SEO Strategies for Growth

Reach your full business potential with this guide to plumbing SEO! Read for strategies to elevate your online presence & gain more clients.

by Kyle Rutten 12 min
Roofing SEO Blueprint: Constructing Your Success
Search

Roofing SEO Blueprint: Constructing Your Success

Elevate your business with our roofing SEO guide! Gain visibility, attract clients, and build a stronger, more successful roofing brand.

by Kyle Rutten 15 min