Kyle & Katie · Colorado-based, remote
Shortlisting a Denver SEO company? Here is exactly who you would get: Kyle on strategy and the build, Katie on operations and your account. Two senior people, Colorado-based and remote, with nobody junior in between.
Step one costs nothing. We put in writing where you rank across Denver today, and it lands with you before any call or contract.
Crew: Kyle + Katie No juniors on board
Before you shortlist anyone
Search it and Google hands you a ready-made shortlist: three Denver agencies in the map pack, two best-of lists, a forum thread of owners asking for names, then agency service pages. Ours is one of them.
The lists sort by size and reviews. None of it shows whether an agency can rank a business like yours. Five questions will.
Map pack 3 Denver agencies
Tells youwho is nearby, relevant and well known
Best-of lists 2
Tells youwho is biggest and most reviewed
Forum thread owners asking
Tells youwho a stranger happened to like
Agency pages ours included
Tells youwhat each agency says about itself
Who actually does the work?
Get names. If the person pitching you hands you to someone you never meet, that is your answer.
What do I own if I leave?
Your site, content, Google profile and analytics belong in accounts under your name, not theirs.
What does the monthly report show?
Ask to see a real one. Look for calls, forms and rankings on searches that pay, not just traffic charts.
What won’t you promise?
Nobody controls Google. An honest agency tells you what it can’t guarantee before you sign.
What happens in month one?
Listen for specifics: what gets audited, what gets fixed first, and the date you see it.
Take them into every call you book.
The map pack, mapped
By Google’s own account, the three map-pack spots go to businesses on relevance, distance and prominence. Distance is the one that catches Denver owners out.
Your customers treat Denver, Aurora, Lakewood, Arvada, Thornton, Westminster and Centennial as one place. Google measures from your address. A shop that owns the pack on its own block can vanish from it three exits away, and you never notice, because you only search from your own desk.
So we measure before we fix. A geogrid scan runs your main search from dozens of points across the metro and records where you appear at each. It’s the first page of every Denver SEO audit we send.
Each dot is the same search, run from that spot. Suburb positions are approximate.
Movable
Relevance
Profile categories that match what you actually sell, and service-area pages for the places you really serve. Not a page for every town on the map.
Movable, slowly
Prominence
Reviews from real customers, asked for steadily and answered every time.
Fixed in place
Distance
Your address won’t move. So we build organic pages that reach the searchers a few suburbs over, the ones the pack never will.
Paid-search receipts
Four of our Google Ads clients are Denver-metro businesses. Their search-term reports list the exact words people typed before clicking, and each click was paid for. That makes them the most honest keyword research there is. Three stories from our results page, August to September 2026. Every number below is from paid search, not organic rankings.
Gold & coin buyer Walk-in store, Denver metro
Half the budget rode on one keyword, and the words didn’t match. We gave “coin shop” and “coin dealer” their own ad group, then rewrote the landing page to say the same thing.
Cost per lead, coin searches
Leads on the same budget 21 → 33
Divorce mediator Denver
Free-lawyer seekers, rival mediators and job hunters. Before switching anything on, we simulated 222 negative keywords against 3,700 real search terms.
Off-target spend
Where the visible spend went
Family law firm Denver
Google kept sending readers to an article, and the firm’s phone channel had been switched off since May. Clicks aren’t clients.
Phone leads
Clicks to the blog post 135 Consults 0
What it means for SEO
Build pages for the words customers really use. Skip the ones that never convert.
So before any Denver search engine optimization, we read the search terms a business already pays for. Want buyers clicking while organic rankings catch up? That’s what our Google Ads management is for.
Build for
Skip
Scope and price, itemized
Owners pricing Denver SEO services ask this first, so here it is without a sales call. One retainer covers every line on this receipt, and Kyle and Katie do the work themselves.
Bullfinch
Total, per month
$2,500–$9,500
Retainers run between $2,500 and $9,500 per month depending on scope, content cadence, and competitive intensity.
Is the site itself the problem?
If it’s slow or a pain to change, fix the site before paying for rankings. See our Denver web design
Online education business
Organic clicks a day, in 7 months
158 to 1,048
Detailing shop, one city page
Share of the page that was copied
71% to 0.2%
Mobile load time
30.0 s to 15.6 s
Colorado-based, remote
Your kickoff
The two people on the call are the two doing the work. Nobody gets handed off after the kickoff.
Bullfinch is Colorado-based and works remotely. For a Denver business that changes less than you’d think: we keep your hours, and everything we do sits in documents you can read.
“you guys got Denver spun up so fast now I'm wondering if I should just open operations there too.”
Google reviews, word for word
Three short reviews from our Google profile, untouched. We marked the lines worth weighing when you’re choosing a Denver SEO company.
“These people do great work and they helped me out with a free scan on my Google profile.”
“Amazing people to help you with web marketing! Super helpful and easy to talk to!”
“Bullfinch is the best! Very knowledgeable and easy to work with.”
Straight answers
The six still open once you’ve seen the price.
We’re Colorado-based and remote. Same Mountain Time as you. Kickoff and reviews happen on Google Meet, and every report sits in a shared doc you can open any day.
It depends. Mostly on your address and your category. The geogrid scan shows where you appear today, and which parts of the metro can realistically move.
Weeks, then months. Quick wins on long-tail searches can move in 30 to 60 days. Real category-defining rankings take 6 to 12 months.
No. Google decides what ranks, not us, so be wary of anyone who promises page one. We tell you what we expect to move, then show you whether it did.
Yes. Every page, rewrite and fix stays on your site, and we document what we changed so whoever comes next can pick it up.
Yes. We audit what’s already there and work with it. If the site itself is what’s holding you back, you’ll hear that from us first.
Last stop · Two ways in
Two ways to start. Neither comes with a contract.
Platform A Written audit
FreeTell us your website and the Denver searches you want to win. Your Denver SEO audit reaches you in writing before anyone books a call.
We reply within four business hours.
Rather talk? Call
720-299-8584Platform B 30-minute call
Pick a day belowAlready sure? Pick a day and time: a Google Meet on Mountain Time with the two people who’d do the work.
