For local businesses in McKinney, Texas
McKinney web design that turns searches into customers
McKinney web design should be judged by the calls, bookings and quote requests it brings in from people searching for what you sell, including the new neighbors who haven't heard of you yet.
- 5.0 on Google
- Fixed-scope quote in writing
- Most builds $5k to $40k
Every month, more of McKinney hasn't heard of you yet
New households keep arriving, most of them in new neighborhoods north and west of downtown. Every one needs a dentist, a roofer and somewhere for Friday dinner. They don't know you yet, and they have no neighbor to ask. Plenty of them are parents, the visitor our page on web design in Frisco is built around.
How a newcomer picks who to call
- Search on their phone
- Open a few sites
- Call the one that makes it easy
Your website is the first impression with every one of them, usually on a phone and often before they've driven past your door. The ones who leave never tell you.
A website brings in money two ways
Every day, people near you search for what you sell. How much of that turns into work comes down to two things your website does.
More people find you
It shows up when they search, because every page is built so Google can read it and match it to the work you do.
More of them call you
Once they land, the page answers what they came to check and makes calling or booking the easy next step. Good web design, McKinney or anywhere, gets people to call, not just look.
The two multiply. More visitors only pay off if they call, and a page that persuades can only persuade the people who reach it. Lift both and booked work grows faster than it would from fixing either one alone.
We build for both from the first day
Both jobs go into your site before launch, not bolted on later. Here's what that looks like when we do McKinney website design: what your customers see, and what Google reads underneath.
On the screen What your customers see
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The next step, wherever they stop
Call, book or ask for a quote is never more than a glance away, on every screen.
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Price and process, answered early
Roughly what it costs and what happens next are on the page, so nobody phones just to find out.
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Proof beside the button
Your rating and photos of real work sit right where people decide.
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A number a thumb can tap
On a phone, calling you takes one tap, not a hunt through the footer.
Underneath What Google reads
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A page for each service
Each service people search for gets a page of its own, not a line in a list.
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Headings that say what the page is
Clean headings, in order, tell Google exactly what each page covers.
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Your details, labeled for Google
Your hours, phone, address and services are marked up in the page's code, so Google can show them correctly in search.
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Google's search report, from launch day
We connect Google Search Console, Google's free report on your site, at launch, so you can see the searches that bring people in.
You'll see all of it on a preview link, on your own phone, before it goes live.
Fast on a phone, because there's nothing extra on the page
Most small-business websites run on WordPress. We build yours in Astro, a newer way of making websites: each page is put together ahead of time and sent to the phone as one plain, finished page, carrying only the code it needs.
What your site doesn't carry
- Plugins to keep updated
- A theme stacked on top
- Page-builder code
- Security patches to chase
So it opens fast on the phone a new McKinney customer is holding, and it's easy for Google to read. Leaving WordPress doesn't mean losing the controls. Your site comes with a simple editor: log in, change the words or swap a photo, press publish. No developer needed, and when you'd rather not, send us the change and we make it.
Five sites we built, scored on a phone
Lighthouse is Google's free test of how well a page works on a phone, scored out of 100. Each score is published in that site's case study.
Texas businesses we've built for
Neither of these is in McKinney. One is a country music festival outside Gonzales, the other a new gym in North Austin. Both needed what your site needs: the right people finding them, and an easy way to buy once they arrive.
Outside Gonzales, Texas
Cattle Country Festival
A three-day country music festival on 400 acres.
- Twelve pages built around how a fan plans a country weekend: the lineup, camping, group packages and the Big Rig Rodeo.
- Camping tiers and group packages, where most of the money is, laid out side by side so they're easy to compare and book.
- A sponsor wall for more than 40 sponsors that takes new logos without a redesign.
- A 98 on Google's phone test, one of the five scores above.
North Austin, Texas
Analog Jiu Jitsu
A new gym's culture on one page, with the free trial up front and prices shown before anyone has to dig.
Read the Analog case studyYour business isn't a festival or a gym. The two jobs are the same: get found, then get the call.
Two people, from the first call to launch
Bullfinch is two people, Kyle and Katie Rutten. We're a small web design studio, not in Texas, and we work remotely with businesses in several states.
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Kyle Rutten
Design and build
Designs every page around the calls and bookings you want, then builds it. When you ask for a change, he's the one who makes it.
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Katie Rutten
Project and account
Runs your project from kickoff to launch and looks after your account. Questions about timing or billing go straight to her.
- No salesperson. The people on your first call are the people who do the work.
- No account managers or handoffs. Nobody new joins between that call and launch.
- Every stage on your phone. You click through each change on a preview link before it goes live.
What it costs, and what happens after you book
Most McKinney web design pages leave the price off. Here's ours, and each step from the first call to the day your site goes live.
Most builds land between
$5,000 to $40,000
One fixed price, agreed before we start. No hourly meter, no surprise invoices.
What moves the price
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A 30-minute call
On Google Meet. Tell us what you sell, who buys it and where your current site falls short.
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Your quote, in writing
Within a week: the pages and features listed, and one price for all of it, so you know exactly what you're getting.
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The build
You click through the real pages on a preview link as they come together, and tell us what to change.
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Launch
Tracking and Google Search Console are set up from day one, so you can see what the site brings in.
- How long
- Under ten pages: four to six weeks. Bigger sites: 60 to 90 days from kickoff.
- What's yours
- All of it: the domain, the code, the content and the accounts. You edit your own words and images, without waiting on us.
- After launch
- We can host the site and keep it updated for you, or hand it over clean for you to run yourself. We'll go through what each costs on the call.
Questions McKinney owners ask before they book
If you're weighing us against a McKinney web design company you could drive to, you'll have questions. Here are five, answered straight.
You're not in McKinney, or even in Texas. Does that matter?
Right, we're not in Texas, and it doesn't change the work. We talk on Google Meet, and every stage of your site sits on a preview link you can open on your phone, at the counter or between jobs. You see what a McKinney web designer across town would show you in a meeting, without the drive. We already work this way with businesses in several states.
Can you move us off WordPress, Wix or Squarespace?
Yes. We move your site page by page, and every old address redirects to its new page, so Google keeps what your old site earned and old links still land in the right place. You click through the whole new site on a preview link before anything goes live.
Will it work for a business like mine?
If your customers look you up before they buy, yes. That covers most trades, practices, shops and restaurants: someone needs what you sell, searches, and decides from what they find. If nearly all your work comes from word of mouth, a new site may matter less, and we'll say so on the call.
Is SEO or Google Ads part of it?
The groundwork is. Every site we build is set up for Google before launch (a page for each service, clear headings, your details labeled for Google), and that's in the build price. Ongoing local SEO or Google Ads, month after month, is separate and optional. If you want it, it goes in the same written quote, so there's no second bill you didn't see coming.
How soon can you start?
We set a start date with you on the call, and the build itself takes four to six weeks for a site under ten pages. Tell us when you need the site live, for a busy season or a new location, and we'll plan back from it, or tell you plainly if it's too tight.
Something else on your mind? or phone 720-299-8584.
Book 30 minutes about your McKinney website
We'll look at what your site brings in now, where visitors leave without calling, and what it would take to bring in more.
We start with your numbers, not a color palette. You'll be talking with the two people who'd build it.
Within a week A fixed-scope quote in writing, so you decide with the real price in front of you.
Rather talk now? 720-299-8584