People in McKinney search Google and Google Maps every day for a plumber, a roofer, a dentist, pest control. They call from the first few businesses they see. Putting yours among those few, on the map and in the results, is the whole job of a McKinney SEO company. It's ours.
Monthly cost: $1,500 to $5,000. You get the plan and the price on paper before you sign.
It can look like page one for your trade belongs to the big companies. So we pulled page one, under the map, for six searches people in McKinney make. Of the 31 businesses listed, 28 have a page title that says the service and McKinney, plain as that.
Site strength A score from 0 to 100 by Ahrefs, a tool that measures how many other sites link to a site.
700 searches a month, plus 300 for “pest control mckinney tx”
6 of 6 titles say it 4 under 30
500 searches a month, plus 500 for “plumber mckinney”
5 of 5 titles say it 2 under 30
700 searches a month, plus 350 for “dentist mckinney tx”
6 of 6 titles say it 5 under 30
200 searches a month, plus 100 for “hvac mckinney tx”
5 of 6 titles say it 5 under 30
150 searches a month, plus 150 for “fence company mckinney”
4 of 4 titles say it 3 under 30
200 searches a month, plus 100 for “roofing mckinney”
2 of 4 titles say it 4 under 30
28 of 31 titles on page one say the service and McKinney
23 of 31 are small sites
Each scores under 30 of 100 for site strength: few other sites link to them.
Ahrefs, US page one, October 2026. Monthly searches are Ahrefs estimates. Business names removed.
Page one isn't bought by size. It goes to the page that matches the search.
So the fix is plain: a page on your own site for each thing you do, saying what it is and that it's in McKinney.
You can check all of this tonight. Search your trade and McKinney on your phone, scroll past the map, and read the titles.
Google Ads can put you at the top of a McKinney search by this afternoon. The catch is the meter. You pay for every tap: the person ready to book a job and the one just looking around cost the same, and when the budget runs out, the ad goes quiet.
A page on your own site that ranks for the same search has no meter. Google doesn't charge you for the people it sends there, the page keeps bringing them in month after month, and it stays yours.
Ahrefs' estimate of what a business pays Google each time someone taps its ad for these searches.
Ahrefs cost-per-click estimates, US, pulled October 11, 2026.
If you've paid a McKinney SEO company before and never saw what it did, here's the opposite. We do three jobs, all on your own site and your own Google listing, and you can check every one of them from your phone.
Before Google sends anyone to a page, it has to find it, load it and see it work on a phone. On most small-business sites, something gets in the way. We find it and fix it.
What we fix
What you get
Everything else we build counts, because Google can read it. And the person who taps through from their phone lands on a site that works and finds your number.
One page per service, and each one says plainly what it is and that it's in McKinney. It's the same pattern behind 28 of the 31 page-one results above. If you also take jobs in Allen, Prosper, Princeton or Anna, those towns get pages of their own. If you don't, we leave them out.
Page titles, for example
Nearby towns, searches a month
Ahrefs estimates, US, October 2026.
What you get
A page Google can match to each search for your work, so you're in the running for every job you want more of, not only the one your homepage happens to mention.
Your Google Business Profile is the listing people see on the map, with your hours, directions and a call button. Google says map results come down mainly to how well a listing matches the search, how close the business is and how well known it is. We fill in every part of yours so it matches.
What we fill in
What you get
When someone nearby searches “plumber near me” or opens the map, your listing has what Google needs to show it, and they can call you straight from there.
Every month you see which searches from your plan moved, so what you pay for is never a mystery. The longer version is on our SEO services page.
How long before the phone rings more? It depends on the search, and you can see which kind yours is. Ahrefs scores every search from 0 to 100 for how hard it is to reach page one, and McKinney's are spread wide.
6 of the 11 searches below score in single digits, the kind that can move in weeks. Roofing at 40, HVAC at 51 and dentists at 53 take months.
Every search starts at 0 and slides to its score. The farther it travels, the longer it takes.
Same job, two wordings
Same job, two wordings
Ahrefs difficulty: 0 is the easiest to reach page one, 100 the hardest. Ahrefs estimates, October 2026.
plumber mckinney scores 0. plumber mckinney tx scores 19. People type both, so the plan counts them as two and goes after each one.
Your written plan lists the searches you want and marks every one of them weeks or months, so you know what to expect before you agree to anything.
Each month puts every search beside its mark, so you can see whether the weeks ones are moving and how far the months ones have come. No one can promise where you'll land on Google, and we won't.
Cost is usually the first thing an owner asks a McKinney SEO company and the last thing they get a straight answer on. Ours runs $1,500 to $5,000 a month. Three things decide where your business sits in that range.
Every service you want found gets its own page, and every town you take jobs in adds more.
Closer to $1,500 One or two services, McKinney only
Closer to $5,000 A long list of services, plus Allen, Prosper or Anna
The scores from the section above. Low ones move with less work. High ones need more of it, for longer.
Closer to $1,500 Low-scoring searches, like most plumbing and pest control here
Closer to $5,000 Crowded ones, like roofing, HVAC or dentists in McKinney
Until Google can read your site, nothing we build on it counts, so that part comes first.
Closer to $1,500 A site that loads quickly and works on a phone
Closer to $5,000 Slow pages, pages Google can't find, a site that breaks on a phone
Before you sign
Nothing in it is free, and nothing gets marked down to win you over. The price on the plan is the price you pay.
You don't know us yet, so here's exactly who you'd be dealing with. Bullfinch is two people, Kyle and Katie Rutten. Nobody else touches your site, your Google listing or your plan.
Design + build
Your site, your Maps listing, and the first call
Kyle does the hands-on work: he fixes what's slowing your site down, builds your McKinney pages and fills in your Google listing. He's also who you meet when you book a call, so the person answering your questions is the person who'll do the work.
Started making websites when he was 14.
Operations + accounts
Your plan, the schedule, and your account
Katie runs your plan once you've signed it. She keeps the work on its dates, tracks what's done and what's next, and looks after your account. Got a question about any of that? You ask her, and she answers.
Keeps the schedule for 30+ active clients, and every project stays on it.
No account manager in between.
Ask about your pages and Kyle answers. Ask about your plan and Katie does. We work remotely, right on your site and your listing, and every call is on Google Meet during McKinney's business hours.
Book your call with KyleSix things that tend to stand between a McKinney owner and the call, each with a short, plain answer. If yours isn't here, bring it to the call and ask Kyle.
In Google's own words
Local results are based mainly on relevance, distance and prominence.
Page one
Less than it looks. In the six McKinney searches above, most of page one went to small sites, nearly all with a page that plainly says the service and McKinney. That's the kind of page we build for you.
Promises
No. Google decides the order, and that isn't ours to promise. What we promise is the work written in your plan, done the way the plan says.
Last time
Because you can check it. Your plan names every search we go after, and each month you see which of them moved, so the work is never out of sight.
The term
Only for a length you know and agree to before you sign, never one you find out later. We talk it through on the first call and write it into your plan. If that length doesn't suit you, you don't sign.
Your website
Usually not. We fix what's slowing your current site down and build the new pages onto it. If yours truly needs replacing, we'll tell you on the call, and our McKinney web design page covers that work.
Distance
Not for this work. It all happens on your site and your Google listing, and the distance Google counts is between your business and the person searching. We meet on Google Meet, at a time that fits your day.
30 minutes on Google Meet with Kyle. You name the searches you'd most like the phone to ring from, we put page one for each on the screen, and by the end you know what we'd do as your McKinney SEO company and what it would cost.
Every wording people use for what you do, plus any nearby towns where you take jobs.
We read the map and the results under it, live, so you see exactly who's getting those calls now.
The searches that could shift in weeks, and the ones that will take months.
The work it needs, and where it falls between $1,500 and $5,000 a month.
Want it in writing? The plan and the price follow the call. If not, the call is where it ends.
Why this month
Roofing, HVAC and dentist searches in McKinney take months to move, and none of those months tick by while you're deciding. The count begins on the first day of work.
Take jobs beyond McKinney too? See every area we do SEO for.
