Telluride web design that turns out-of-town planners into booked customers
Telluride web design with one job: bringing in bookings, inquiries and signed jobs from people who aren't in town yet. A site that looks the way you charge and does the selling while you run the season.
- 5.0 on Google
- An hour down the road in Ridgway
- A fixed quote in writing
Your next customer is choosing you from a couch in Dallas
Most of the people who pay you decide before they reach your door. They meet your website long before they meet you.
- A family in Texas picking where to ski in February.
- A couple booking a festival weekend months out.
- A second-home owner in another state hiring a builder, designer or property manager.
For them, your website is the storefront and the first salesperson. Each of these customers is worth a lot to you, so losing even a few to a slow or dated site costs real money.
They're used to polished brands where they live. A tired site makes a great business look like a risk.
A website earns two ways: more people find it, and more of them book
First, people have to find you on Google. Then, once they land on your site, they have to choose you. A quiet site is usually losing people at one of those two steps, and often at both.
Found
More of the people planning a trip or a project see you on Google when they search for what you do.
Chosen
More of the people who land on your site book, call or get in touch, instead of turning back.
2 Chosen on your site Booked
1 Found on Google
The two multiply. A beautiful site nobody finds stays quiet. A site that ranks but doesn't answer sends people to the next tab.
Whatever you spend on Telluride web design should earn both ways from day one, so every site we build is laid out around how people decide to book and built to Google's own guidelines.
A site we built: a music school in Denver 1.8% to 8.0% of visitors got in touch, in six weeks
What we build into the site so it does both
Here's what Found and Chosen look like once they're built. Each piece brings in more people or turns more of them into bookings.
Found
So more planners see you on Google
- A page for each thing you sell. Each trip, rental type or service gets its own page, so it shows up for people searching for exactly that.
- Fast on a phone. Pages open quickly and read cleanly on the phone in their hand.
- Each page tells Google what it is. What you sell, where you are and how to reach you, spelled out plainly, so Google knows which searches you belong in.
- Tracking from launch. Calls and booking requests are counted from day one, so you see what the site earns.
Chosen
So more of them book, call or ask
- Answers in the order they ask. What it is, what it costs, when, what others say, how to book. Each page follows that order.
- Rates and a next step on every screen. Rates or availability up front, and one clear thing to do next, wherever they are.
- Reviews beside the button. Your rating sits right where people decide.
- As few taps as possible. We cut every step we can between landing and booking.
Built so it doesn't need you in season
Nothing to update or patch while you're busy, and it stays fast on a phone. We build with a tool called Astro, so there are no plugins or theme updates to keep up with, the way there are with WordPress or one-size-fits-all builders.
You change your own
- Rates
- Hours
- Photos
In a simple editor we set up for you. The rest just runs.
Sites we've built nearby, in this corner of the San Juans
None of the three is a Telluride business. One is a Montrose company with routes up your way; two are in Ouray and sell to visitors, as you do. If you run guided trips, we also build websites for tour and guide companies. Try the first one below.
Pristine Bins: each visitor sees only what they can buy
What they sell, and whether they serve you at all, depends on where you live. So the site asks for a ZIP and shows that customer their options, across eleven service areas.
The point isn't bins. A sale turns on one question: can I get this, and which one is mine? Your customers ask it too, from wherever they're planning. This site answers it before anyone has to call.
See the Pristine Bins case study-
Basecamp Ouray
- 540+
- five-star Google reviews, now beside the booking button
- 3 weeks
- to build
Ice, rock and via ferrata guides covered by Men's Journal and Travel + Leisure. Booking now takes four steps on one page, and Google scores the site 99 out of 100 for speed and ease on a phone.
Basecamp Ouray case study -
Cahoots Tavern
- 18 days
- from concept to live
- 99/100
- Google's score for speed and ease on a phone
Off Squarespace and onto a site of its own. Menu, hours, events and directions, nothing more.
Cahoots Tavern case study
Same corner of Colorado, same kind of customer: deciding from somewhere else, on a phone.
Build it in the off-season, open the next season with it
Your year has two rushes and two lulls. We build in a lull, so the new site is already selling when the next rush arrives.
- Ski season , January to early April
- Build , mid-April through May
- Summer , June through September
- Build , October to mid-November
- Ski , late November and December
What it costs
$5,000–$40,000
Where most small-business sites we build land. A handful of pages sits near the bottom. Online booking, payments, lots of pages, or adding SEO or Google Ads moves it up.
After a 30-minute call, you get a fixed-scope quote in writing within a week. No hourly meter, no surprise invoices.
How long it takes
- 18 days
- Cahoots Tavern, concept to launch
- Three weeks
- Basecamp Ouray, start to finish
Bigger builds take longer. We set the dates with you on the call, around your season, not in the middle of it.
Call in a quiet week and we'll plan the launch for before your next rush.
Who builds it: two people an hour down the road
We're Bullfinch, a two-person studio. The people on your first call are the people who build your site.
No account managers, no hand-offs.
Every stage sits on a preview link you can open on your phone and look over when the day is done.
-
Kyle Rutten
Designs and builds your site
Every page, from the first layout to the code that goes live.
-
Katie Rutten
Runs your project
From the first call to launch: the plan, the dates and every question along the way.
An hour from Telluride, not a state away
Same mountains, same two seasons, same kind of customer, planning from somewhere else.
39 miles about an hour by road
Ridgway Our studio Telluride
Rather meet in person? We're an hour away in Ridgway; say so when you book.
Questions Telluride owners ask before they call
Short, straight answers to the last few doubts.
Are you just another out-of-town agency with a page for my town?
Will a Telluride web design project bring in bookings, or just look nicer?
I can't run a website project in ski season or summer. When does this happen?
Can I change rates, hours and photos myself? And do I own it?
Will I lose what Google shows for me now if I switch?
Do you do SEO or Google Ads too?
Something else on your mind? Bring it to the call, or ring us at 720-299-8584.
Book 30 minutes about what your website should be earning
You talk with the two people who'd build it about what Telluride web design should earn a business like yours, not just how it looks.
On the call
- What your site brings in now The bookings, calls and inquiries it sends you today.
- What it could bring in More people finding you, and more of them booking.
- A fixed quote in writing Within a week, with dates set around your season.
Why now: a build fits the next quiet stretch, spring or fall, and the dates get set on this call. Talk before it starts and the new site is working when the next rush arrives.
Rather talk first? Call 720-299-8584 5.0 on Google
Prefer to meet face to face? Ridgway is an hour away. Mention it when you book.