Sandy web design that turns a quiet website into booked work
Sandy, Utah web design for owners whose site is up, looks fine, and still doesn't bring anyone in. We rebuild it so more people in Sandy find you and more of them call or book, at one fixed price in writing.
- Fixed quote, in writing
- Most sites $5,000–$40,000
- On Mountain Time, like you
- 5.0 on Google read the reviews
Your website already costs you. The question is what it brings back.
Whether it brings in a call this month or not, your site is already on the books. The bills arrive either way. What matters is what it returns, and a website returns money in two ways.
Going out every month, either way
- Hosting
- Plugin or platform bills
- Your time keeping it up
Lever 1
More of the right people in Sandy find it
Built to Google's best practices: a page for each service people search for, written in the words your customers use, and fast on a phone.
Lever 2
More of the people who land on it call or book
Built on conversion psychology, which simply means designing around how people decide to pick up the phone: they see what you do and where in the first line, find price and timing answered before they ask, and have one obvious way to call or book.
A real example: a music school in Denver, Colorado went from 1.8% of visitors converting before its rebuild to 8.0% six weeks after.
More calls and bookings from the site you already pay for
A redesign is the one moment you can move both levers together, and because one multiplies the other, moving both does more than either on its own. Ours are built for both from launch day.
A real rebuild, in Ouray, Colorado
Where people give up on an old site
Basecamp Ouray is a guided climbing company in Ouray, Colorado. They had 540+ five-star Google reviews, and their old site never led with them. Bookings only came in by phone.
So we watched five would-be climbers try to book a climb on the old site and wrote down every place they stalled. Then we rebuilt it so none of those stalls were left.
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Choose
Pick the climb: ice, rock or via ferrata.
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Book
Pick a date and book it, right there.
540+ five-star reviews beside the button
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Gear up
The gear list shows up.
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Climb
Show up and climb with a guide.
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Booked
Every step on one page.
What the rebuild leads with
The new site puts up front what the old one buried: the climbs, the reviews, and a plain way to book. Twelve pages, all built around those four steps, the way the guides already explained it on the phone.
Your customers aren't booking a climb, but every older site has places where people stop. On a 30-minute call we'll open yours with you and show you where we'd expect them to stall.
Sandy web design · why the new site stays fast
Fast because there's nothing left to patch
Most older sites are a theme with plugins stacked on top, and every visit has to load all of it. We build in Astro, a modern way of making websites where each page is put together ahead of time and sent as plain, light HTML carrying only the code that page needs. Less to load, so it opens fast on a phone. Less to maintain, so there's nothing for you to keep updating.
What we leave out
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Plugins to keep updating
No add-ons, each wanting its own updates and each able to break the page.
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A theme waiting on its next version
The design is built for your business, so there's no theme to patch.
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Page-builder weight
No drag-and-drop code loading on every page, whether that page uses it or not.
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Upkeep to babysit
No plugin updates to log in for, and no monthly check-up just to keep it running.
What's left: light pages that open fast on a phone and that Google can read easily.
A score you can check
KM Law, a family law firm in Denver, Colorado, had a site that looked like every other family law firm's. Their rebuild runs on Astro, with no trackers, no chat widget and no popup.
KM Law
99 out of 100 on Google's speed score, on a phone
Run Google's test on it yourself (opens in a new tab)Basecamp Ouray
99 out of 100 on Google's speed score, on a phone
Run Google's test on it yourself (opens in a new tab)Web design, Sandy · when the new site goes live
Keep the Google traffic you already have
If your site has been up for years, the first worry about a redesign is usually this one: will a new site lose the Google traffic I have now? It shouldn't, and we don't leave it to luck. Every address that finds you today keeps working, and the new site adds more ways in.
Your site today
Your new site
- /index.html, now opens Home
- /about-us.html, now opens About
- /our-team.html, now opens About
- /services.html, now opens Services
- /contact-us.php, now opens Contact
- Home/
- About/about/
- Services/services/
- Drain cleaningNew for people searching clogged drain
- Water heatersNew for people searching new water heater
- Sewer repairNew for people searching sewer line repair
- Contact/contact/
What carries over
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Every page Google knows, listed first
Before anything changes, we pull up every address Google has for your current site, including the old ones you forgot were there.
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Each one pointed to its new page
Someone clicking an old search result, a directory listing or a link in an old email lands on the right new page, not an error.
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Search Console on from launch day
Google's own free report of which searches bring people to your site. We switch it on at launch so you can watch the move yourself.
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Your reviews stay put
They live on your Google Business Profile, not your website, so a rebuild doesn't touch them.
What gets added, so more people find you
- A page for each service people search for, so someone typing "new water heater" lands on the page about water heaters
- Your customers' own words in the titles and headings, not trade terms
- Pages that open fast on a phone
- The behind-the-scenes details Google reads to know your hours, your services and where you work
- Your Google Business Profile and your site linked to each other, so your reviews and your pages back each other up
Nobody can promise where Google will place you, and we won't. What we can promise is that nothing you've already earned gets dropped on the way, and that the new site gives Google more to work with.
Who you'd be working with
The two people who'll rebuild yours
Bullfinch is two people, Kyle and Katie Rutten. Kyle designs and builds your site. Katie runs the project, the schedule and your account.
The two of us are on the first call, and we're the ones who do the work after it. No account manager passing messages along, and no handing your site down to someone junior. It's the same two of us on every build, whether the business is in Sandy or up north, where we also do web design in Ogden.
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Designs and builds your site
Kyle Rutten
Kyle has been making websites since he was 14. He designs yours and builds every page of it himself, so the person who planned it is the person who makes it.
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Runs your project and account
Katie Rutten
Katie keeps the project on schedule and looks after the account. She's the one you hear from, so you never have to chase anyone for an update.
We're not in Sandy. Here's why you won't notice.
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The work happens on your website
Each change comes to you as a preview link you can open on your phone, before anything goes live.
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Calls are on Google Meet
Face to face on a video call, from your office, your shop or wherever you are that day.
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Same hours as you
Utah keeps Mountain Time, and so do we. When you're open, we're working.
Sandy web design · cost and timeline, up front
One price in writing, and what happens after the call
You shouldn't have to get on a call just to learn whether this fits your budget or how much of your week it takes. Here's both.
What most sites cost
$5,000 to $40,000
Where yours lands comes down to three things:
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How many pages it needs
A handful of pages costs less than a page for every service you offer.
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What it has to connect to
Online booking, a scheduling tool, or anything else the site has to hook into.
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Whether SEO or Google Ads come with it
Ongoing work to bring more people to the site after launch, like SEO for Sandy businesses, if you want it.
A fixed-scope quote, in writing, within a week of the call
One number for the work it lists. No hourly meter running, and no surprise invoices.
From the call to launch
About 60 days for a typical site, once you say go
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A 30-minute call
We talk through your business, the site you have now, and what you want more of.
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Your quote, in writing Within a week
What we'd build and what it costs. You say go, or you don't.
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We map your old site, page by page
After a kickoff call, we list every page Google knows on your current site, so each old address has a new home waiting.
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The build, on a preview link
You watch it come together on a link you can click through on your phone. Nothing goes live until you've seen it there.
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Launch About day 60
Every old address redirected to its new page, and Search Console switched on so you can watch your traffic carry over.
Your time, all told: the call, a kickoff call, then clicking through preview links. On your phone is fine.
After launch, you pick how it runs
Either way, you own the site and the domain.
The last few questions
What Sandy owners ask before a redesign
Still weighing Sandy web design for a site that already looks fine? Here's what usually comes up next, answered short.
Got one that isn't here?
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My site looks fine. What would a redesign actually change?
What the site asks visitors to do, and how quickly it gets them there: what you do and where in the first line, then one clear way to call or book. Tracking goes on at launch, so you can count the calls and bookings it brings in.
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Can you move us off WordPress, Wix or Squarespace?
Yes, one page at a time. Before launch, each address on your old site is matched to a page on the new one, so people arriving from Google or an old link still end up in the right place.
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Will my Google reviews survive the redesign?
Yes. They're kept on your Google Business Profile rather than on your website, so rebuilding the site leaves them alone. The new site links to your profile, so visitors can still read them.
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What will it cost?
Most sites come in between $5,000 and $40,000, depending on how big the site is and what it connects to. You get one fixed number in writing within a week of the call.
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How long does it take, and how much of my time?
About 60 days from go to launch for a typical site. Your part is a kickoff call, then tapping through preview links as they arrive, which works fine on a phone.
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Will I own the site, or pay you for every change?
You own the site and the domain, and you're never tied to us for every change. After launch, we can host it and keep it updated, with each change sent to you as a preview link before it goes live. Or we hand it over clean, and you, or anyone you choose, run it and change it.
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Does it matter that you're not in Sandy?
No. Your site is built and reviewed online, we meet on Google Meet, and Utah runs on Mountain Time, same as us.
Your next step
Bring your current site to a 30-minute call
Every month the site stays as it is, people find it, look around and leave without calling. You've already paid to get them there, so each one is a customer you paid for and never heard from.
Thirty minutes on Google Meet, with the person who'd rebuild it
No slides and nothing to prepare. We talk about three things:
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What you sell
The work that keeps the lights on, and the jobs you'd take more of.
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Where your customers come from
Google, word of mouth, repeat business: whatever brings people to you now.
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What your current site does and doesn't do
Bring the address. We'll have it open on the call with you.
Then, within a week
A fixed-scope quote in writing. You'll know exactly what we'd build and what it costs before you spend a dollar on Sandy web design.
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We're booked solid for the next 30 days. Drop us a line and we'll find a time outside the window.
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Rather talk now? Call 720-299-8584