Brick and false-front storefronts on a mountain-town main street below the Sneffels Range at golden hour

Ridgway web design that brings in more business

Ridgway web design from two people who live and work here in town: a fast, custom website for your business, built so more people find you on Google and more of them call or book. Start with a 30-minute call about what your site should be earning you.

  • Based here in Ridgway
  • 5.0 on Google
  • A fixed quote in writing within a week

Where the money comes from

A website makes money two ways: people find you, and people pick you

Plenty of your customers meet your website before they meet you. Someone planning a weekend in Ouray or Telluride. Someone driving 550 at dusk, hungry and looking for dinner. A second-home owner in another state choosing a builder they've never met. Each one is a table, a booking or a job, and each one makes up their mind on a phone.

People find you

They search for what you sell, and your business is right there on the screen they're scrolling, before they've ever heard your name.

People pick you

They land on your site and choose you over the next tab: they call, book or walk through your door.

Most sites manage one of these, or neither. Ours are built to do both from launch day: written and laid out around how people actually decide to call or book (conversion psychology, in the trade), and built to Google's own best practices. That's the point of a website: more customers coming in, not another bill going out.

Live work in Ouray and Montrose

Sites we've built down the road

Three owners a short drive from Ridgway hired us to build the site that brings them customers. All three are live: pull them up on your phone and judge for yourself.

Basecamp Ouray's homepage on a phone: their ice climbing and via ferrata guide headline above a climber on a rock face
Cahoots Tavern's homepage on a phone: a cream page with the timber tavern lit up below a cliff at dusk
Pristine Bins' homepage on a phone: a dark blue page with a See Plans and Pricing button
Basecamp Ouray, Cahoots Tavern and Pristine Bins, on a phone, live today

The money number, from Denver

A music school in Denver, Colorado, that we work with: the share of its website visitors who got in touch went from 1.8% to 8.0% in six weeks. Denver isn't down the road, we know. It's here because it's the plainest before-and-after we have of a website earning its keep.

  1. 01Ouray, 17 minutes down 550

    Basecamp Ouray

    Guided ice climbing and via ferrata. Climbers book a trip in four steps on one page, with the company's 540+ five-star reviews right beside the button.

    • 12 pages
    • 99 out of 100 on Google's phone test
    • 3 weeks to build
  2. 02Ouray, the same 17-minute drive

    Cahoots Tavern

    Moved off Squarespace onto a site of its own, made for road-trippers choosing where to stop from a phone. The pages stay small, so they open fast on a thin mountain signal.

    • 18 days from idea to live
    • 99 out of 100 on Google's phone test
    • Under 250 KB a page
  3. 03Montrose, with routes here in town

    Pristine Bins

    Bin cleaning on routes from Montrose to Telluride, Mountain Village, Placerville and Ridgway. A visitor's ZIP sets the plans and prices they see, and anyone past the routes joins a waitlist instead of leaving.

    • 11 service areas
    • Plans and prices by ZIP
    • A waitlist for new towns

What goes into every build

How we build a site people find and pick

Saying a site does both is easy. Here is what it takes on the page: four things we do so more people find you, and four so more of them choose you once they're there.

So people find you

  1. A page for each thing you sell. Rooms, tours, rentals, catering: each gets its own page, so there's something to show for every search that should end with you.

  2. Fast on a phone. Google prefers pages that open quickly. So does someone on a sidewalk deciding where to eat.

  3. Clean code Google reads easily. Clear titles, tidy headings and the details it looks for, so it knows what you do and where.

  4. Call and booking tracking from launch. You see what the site brings in, month by month, instead of guessing.

So people pick you

  1. Answers in the order people ask. What is it, what does it cost, when are you open, how do I get there. Each page follows that line.

  2. One clear next step on every screen. Wherever someone stops scrolling, the thing to do is obvious.

  3. Reviews next to the button. Your customers' good word sits right where a stranger makes up their mind.

  4. As few taps as we can make it. Calling or booking is short and plain, with nothing to wander off from.

Quick to open, nothing to keep patching

Your pages reach a phone already finished, so they open fast. We build them in Astro, a tool that does that work before anyone visits instead of while they wait. No plugins to keep updating, no theme bloat, none of the drag of WordPress or the one-size-fits-all builders.

Yours to own and run

The site belongs to you. We host it and look after it, or we hand you everything, clean, if you'd rather take it elsewhere. Either way, you change your own text, hours, prices and photos whenever you like, in a simple editor (Basecamp Ouray's site runs on the same one). Nothing changes unless you change it.

The people behind Bullfinch

Who you'd work with: Kyle and Katie, here in Ridgway

Bullfinch is Kyle and Katie. That's it. That's the agency. The two people on your first call are the two who build your site and see it live, with no account manager passing messages in between.

Kyle Rutten, Bullfinch's designer and developer, sitting behind a laptop in a brick-walled office

Designs and builds your site

Kyle Rutten

Kyle designs and builds your site. When you want to know why something sits where it does, or how a page works, you ask the person who made it.

Katie Rutten, who runs Bullfinch's projects, sitting behind a laptop in a brick-walled office

Runs your project to launch

Katie Rutten

Katie runs your project from the first call to launch day: the quote, the schedule, and what we need from you and when. Keeping every project on schedule is her job, so you always know what happens next.

Where we work

Ridgway

Colorado, in Ouray County

  • Same town
  • Same busy seasons
  • Same Mountain Time

We live and work in the same town, through the same seasons and on the same hours as you, so the people building your site already understand what a slow spring and a packed summer mean for a business like yours.

Rather sit down in person? Say so when you book, and we'll meet you face to face.

The price, before you have to ask

What a website from us costs

Most small-business websites we build land between $5,000 and $40,000, depending on page count, integrations, and whether you add ongoing SEO or Google Ads. You get a fixed-scope quote in writing within a week of the intro call — no surprise invoices, no hourly meter.

The range runs from $5,000 to $40,000.

Near $5,000

A handful of pages: what you offer, when you're open, where to find you and how to get in touch. If that's what your business needs, the price stays near the bottom.

What moves it toward $40,000

  • Booking online
  • Taking payments
  • Lots of pages
  • Ongoing SEO or Google Ads on top

Weeks, not your whole season

Cahoots went live in 18 days, Basecamp Ouray in three weeks. Start in the quiet months and your new site can be working well before the summer rush.

Measured against what it brings in

A site from us should pay for itself in calls and bookings. We won't promise you a date for that. Call and booking tracking is on from launch day, so you can watch it happen instead of taking our word for it.

More on pricing and scope: web design for small businesses and our web design service.

Before you book

Questions Ridgway owners ask us

The things owners around Ouray County want settled before they pick up the phone, answered as plainly as we'd answer them across a desk.

Are you really a Ridgway web design shop?

Yes. We live and work in Ridgway, and that's where you'll find us on our Google listing.

I'm on Squarespace, Wix or WordPress. Will switching cost me my spot on Google?

That's the right thing to worry about, so we plan for it. Before launch, every old page address gets pointed at its new page, so Google and your regulars follow you to the new site. When we moved Outlaw Industries' site, we checked all 588 of those old addresses live, and all 588 landed where they should.

Can I change my hours and prices myself?

Yes. Text, hours, prices and photos are yours to change whenever you like. Switching to winter hours doesn't need a call to us.

Do I own the site?

Yes, it's yours. We can host it and look after it for you, or hand the whole thing over clean to whoever you choose.

How much of my busy season will this eat?

Very little of it. A few calls, and your thoughts on the drafts as we send them. The building is our job; yours is to tell us when something doesn't sound like you.

We're a small shop. Isn't a custom site overkill?

Only if it's built bigger than you need. The Cahoots Tavern site is four pages. We size the site to the business, not the other way round.

Can customers book or pay on it?

Yes. Guests book trips right on Basecamp Ouray's site, and the Four Corners Geological Society in Durango takes memberships and event registrations online through PayPal.

Your next step

Book 30 minutes about your website

We're a two-person Ridgway web design studio, and every project starts the same way: a 30-minute call on Google Meet. You tell us about your business and the customers you'd like more of. We tell you what we'd build and roughly what it would take.

  1. The call

    Half an hour, no homework

    Come as you are. What you sell, who buys it, and what your current site does or doesn't do for you is all we need.

  2. Within a week

    One fixed price, on paper

    The full scope and the cost, written down, so you can weigh it properly before you say yes.

  3. A few weeks on

    Live before things pick up

    A small site can be up and bringing in calls within weeks. Talk to us now, and it's working for you ahead of your next busy stretch instead of halfway through it.

Rather just call? 720-299-8584

We're glad to do this across a table here in Ridgway instead of over a screen. Add a note when you book.

Intro call · 30 minutes · Google Meet

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