Durango web design that brings in more bookings and calls.

A website should pay you back. We build yours for one job: turning the people who find it into bookings and phone calls.

Visitors planning a trip and locals who need you this week both land on a page that's quick on a phone, shows them why you're the pick and makes saying yes easy. It's also built so Google can read every page, which means more of them find you to begin with.

30 minutes on Google Meet, about what your site should be earning you.

The Durango & Silverton steam train trailing smoke as its black locomotive pulls yellow cars around a bend through the pines
Durango & Silverton narrow gauge

What a website is for

A website makes you money two ways.

Ask what a site brings in, not what it costs. Every booking, call or sale comes from two levers.

A drawing of two levers, found and chosen, rising one after the other, with a third column of customers that grows from both and fills fastest when both levers are up.
  • Found: more people land on it

    Someone planning a week on the Animas searches for what you do and finds you. So each service gets its own page, quick on a phone and coded so Google can read it.

  • Chosen: more of them say yes

    Once they land, the page answers what they'd ask before picking up the phone, puts your reviews next to the button and gives them one obvious next step. More of them book or call.

A site can be handsome and never found, or easy to find and never picked. Ours pull both from launch day. That's the test to hold any website to, ours included: what does it earn?

Real sites, close to home

Sites we've built in the San Juans.

Three working sites, shown on a phone the way their customers see them. One belongs to a society of geologists in Durango. The other two are up US 550 in Ouray: a climbing outfit and a tavern that both depend on visitors finding them from a phone.

Katie and Kyle, named in the quotes below, are the two people who'd build yours.

  1. Four Corners Geological Society site on a phone: The Earth's Past is Our Future, red-rock photos and membership cards

    Durango, CO · Nonprofit society

    Four Corners Geological Society

    Members join and pay dues online, register for events before the seats run out and buy the society's books from its own store. The volunteers who run it change events, members and prices themselves, from an admin panel we built for them.

    Paid onlinedues, event sign-ups and book sales

    Visit the live site (Four Corners Geological Society, opens in a new tab)
  2. Basecamp Ouray site on a phone: climbing guides, a Find your perfect climb button, trip photo cards and 540 Google reviews

    Ouray, CO · Guided climbing

    Basecamp Ouray

    Their old site buried the reviews and left guests to phone in. Now 12 pages take a climber from picking a trip to booked in four steps. Most book from a phone, often the day before, and the site loads fast for them: 99 out of 100 on Google's mobile speed test.

    540+five-star Google reviews Basecamp had already earned, now shown beside the booking button

    “Katie and Kyle went above and beyond our expectations! From the beginning, their team was organized, responsive, and easy to collaborate with.”

    Rex Cour, Manager, Basecamp Ouray
    How we built it: Basecamp Ouray
  3. Cahoots Tavern site on a phone: the headline Drink Thrift Vibe, a dusk photo of the tavern and polaroids for menu and hours

    Ouray, CO · Tavern

    Cahoots Tavern

    An eclectic upstairs bar on Ouray's Main Street, with a rack of thrift finds and a personality all its own. Travelers looking up a bar in town kept bouncing off the old Squarespace site. The custom one sells the feel of the place first, then puts menu, hours, events and directions under a road-tripper's thumb. It scores 99 out of 100 on Google's mobile speed test, and each page weighs less than one photo from your phone.

    18 daysfrom the first call to live

    “I'm a little weird about Cahoots. Very specific about how it should feel. Katie and Kyle got it on the first try, which never happens. Best money I've spent on the place since the new sound system.”

    Crystal, Owner, Cahoots Tavern
    How we built it: Cahoots Tavern

Yours gets the same two people and the same build, aimed at whatever your business needs more of.

What goes into every build

How we build a site people pick and Google ranks.

A site has to work for a family from Texas planning a rafting trip and for a local who needs a plumber today. Here are the eight things that go into every site we build, and every one of them is something you can check.

Chosen more of them say yes

  1. Laid out in the order a customer reads. On a raft trip page: what the trip is and who it suits, then times and prices, then photos and reviews, then the button to book. Nobody has to hunt.

  2. One next step on every screen. Wherever a thumb stops scrolling, a single button says what happens next, and nothing on the screen competes with it.

  3. Proof beside the button. Your reviews sit where people decide, not on a page nobody opens.

  4. Booking in as few taps as we can manage. Tap to call, book in a couple of steps, no life-story forms.

Found more people find you

  1. A page for each thing you sell. Raft trips, cabin rentals, furnace repair: each one can turn up on Google by itself, instead of hiding in a list on one Services page.

  2. Fast on a phone. Google times how quickly your pages open on a phone, and so do your customers.

  3. Your details spelled out for Google. Behind every page, the code tells Google in its own terms what you sell, your address, your hours and your phone number, so it gets them right.

  4. Call and booking tracking from day one. You see what the site brings in instead of guessing.

Fast, and never locked to us.

You're never tied to us. We build on Astro, a free, widely used open-source framework, so any web developer can work on your site later, or we hand it over clean and you run it yourself. It also skips the drag of WordPress and one-size-fits-all builders: no plugins to keep updating, no theme full of features you never use.

Case in pointThe Cahoots Tavern site above is built exactly this way.

Still yours to change.

You change your own text, hours, prices and photos in an editor we set up.

Case in pointBasecamp Ouray's site runs on that same editor.

The people you'd work with

Who builds it: the two people you'll talk to.

Bullfinch is Kyle and Katie. That's it.

We're not a Durango web design shop with an office in town, and we won't pretend to be. But from the first call to launch day, the two people you talk to are the two who build your site: no account manager passing messages along, no junior you've never met, nothing sent off to another shop.

  • Kyle of Bullfinch, short hair and a beard, his face lit by a laptop screen in a dark room

    Kyle Designs and builds your site

    Kyle designs the pages and writes the code behind them, and runs Google Ads for owners who want paid traffic on top. He's been making websites since he was 14. Ask why a button sits where it does and he'll tell you, because he put it there.

  • Katie of Bullfinch, hair up, working on a laptop that lights her face in a dark room

    Katie Designs and runs your project

    Katie designs alongside Kyle and runs the project from start to finish: what happens this week, what we need from you, and the day it goes live. She keeps it on schedule, so you never have to chase anyone for an update.

Not in Durango. Just up the road.

We work from Ridgway, 81 miles up US 550. Same mountains, and the same kind of customer: someone on a phone deciding where to eat, stay or book. Calls happen on Google Meet or the phone, in your working hours.

The intro call is 30 minutes with the people who'd build your site.

or call 720-299-8584

The price question

What a Durango web design project costs.

You shouldn't have to get on a call just to hear a number. Here's ours, and what moves it.

Most small-business sites we build

$5,000 to $40,000

Where yours lands depends on three things.

What moves the price

  • How many pages. Menu, hours and directions is a smaller build than a page for every trip you run.

  • Booking or payments. Taking reservations, deposits or dues right on the site adds to the build.

  • Ongoing SEO or Google Ads. Optional. If you want us bringing more people to the site after launch, it goes in the same written quote.

  • A fixed price, in writing.

    Within a week of the intro call you get a quote for a fixed scope, so you know the full price before anything starts.

  • No hourly meter.

    We don't bill by the hour, so no invoice turns up that you didn't see coming.

  • Real timelines.

    Cahoots Tavern went live 18 days after the first call. Basecamp Ouray took three weeks.

Think of the price the way you'd think about a second raft or a new walk-in cooler. You'd only buy either one if it paid for itself, and a website should be held to the same test: the bookings and calls it brings in should cover what it cost. That's what we build every site to do.

Your questions

Before you book: straight answers.

Short, honest answers to what usually stands between an owner and the call.

  • Why not hire a Durango web design studio I can meet in person?

    If you want someone across the table every week, a studio in town can do that and we can't: we're two hours up the road. What you get from us instead: the work and the price are on this page before you call, and the two people on every call are the two who build your site. Calls are on video or the phone, whenever suits you.

  • Will I lose the Google traffic I already have?

    That's the right worry, so we plan for it: before launch, every page link on your old site is pointed at its new page. When we moved a manufacturer's site off WordPress recently, all 588 old page links were tested live afterward, and all 588 landed where they should.

  • Can I change hours, prices and photos myself?

    Yes, whenever you like. They sit in an editor that's yours to use, so you never wait on us.

  • Do I own the site?

    Yes, the site is yours. After launch we can host it and look after it for you, or hand the whole thing over, clean, to run wherever you like.

  • How long does it take, and how much of my time?

    Both Ouray sites above went live inside a month. We write and build the pages; your part is a few calls and your notes on our drafts.

  • Can customers book or pay right on the site?

    Yes. The geological society's site takes membership payments through PayPal and event sign-ups with a cap on places. Yours can take reservations or deposits too.

  • Will a new site really bring in more business?

    Nobody can honestly promise a number. We build every page to be found and picked, and track calls and bookings from launch day, so the answer shows up in your numbers, not our pitch.

  • What will it cost me?

    Most of our builds fall somewhere from $5,000 to $40,000. Yours comes as one fixed figure, in writing, within a week of the intro call.

Anything else, ask us on the call below: half an hour, all about your site.

The one next step

Book 30 minutes about your website.

Here's how a Durango web design project works with us: 30 minutes on a call, then a fixed price in writing within a week. Pick a time in the calendar and the Google Meet link comes with your confirmation.

  1. On the call

    You tell us about your business and who your customers are. We tell you what we'd build and roughly what it takes.

  2. Within a week

    Your written quote: the full scope, and one price that stays put.

  3. Then you decide

    Go ahead, ask more questions or leave it there. It's your call, with the full price in front of you.

You'll be talking with Kyle or Katie, the people who'd build it. It costs you half an hour, and you'll have the real number in hand before your next season starts.

Rather talk it through now? Call 720-299-8584

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