For contractors, home services, practices and shops
If your website isn't bringing in calls, we'll build you a fast custom one. Good Dallas web design comes down to two things: more people finding you on Google, and more of those visitors calling or booking.
5.0 on Google A fixed quote in writing within a week of the call
What a click costs
Businesses here already put a price on it. Each time someone taps their Google ad and lands on their website, they pay for that one visit:
So every visitor is worth real money, whether you paid for the click or not. A website that lets most of them leave is the expensive part.
Two ways a site earns it back
Way one: found
People who reach you from Google's regular results, not the ads, keep arriving with no per-click bill. The site and its pages are yours to keep, so they go on bringing visitors in.
$0a click when they find you in the regular results
Way two: picked
More of the people who land call, book or come in, instead of heading back to the search. The share who do can change a lot: a music school in Denver, one of our clients, went from 1.8% to 8.0% of visitors getting in touch in six weeks.
8.0%of visitors got in touch, up from 1.8%
Follow one customer
Here's what Dallas web design looks like when it's built to earn. Follow one person who needs what you do, from their search to their call. At each step there's something we build into the site before launch, so it's working for you from the day it goes live.
01SearchHelps people find you
A page for each service and each part of the metro you serve, fast on a phone, in clean code built to Google's own guidelines, with your Google Business Profile tied in. Stratalock, a foundation repair firm, has a page for each of its four metros.
02LandHelps them pick you
The first screen says what you do and where you do it, in your customers' own words. No welcome message or slideshow to get past first.
03WeighHelps them pick you
Price and how the job works are answered early, your reviews sit beside the button, and every screen has one clear next step. Each one removes a reason a ready customer would hesitate.
04ActHelps them pick you
Tap to call from any screen. For people who'd rather not talk yet, a short form or booking in a few taps. Nothing stands between deciding and doing it.
05You see itShows you what it earned
Call and form tracking, plus Google Search Console (Google's own report of the searches you show up in), are live from launch day. You know what the site brings in, instead of guessing.
Found and picked, both in the site on launch day. Not a phase two you pay for later.
How we build it
If your site runs on WordPress or a one-size-fits-all builder, you know the routine: a theme, a pile of plugins, updates that never stop. We build yours in Astro instead, a tool that puts each page together ahead of time and hands the phone a finished page, with almost no code left for it to run. So it opens fast, and it stays fast.
99/100
Cahoots Tavern
Tavern, 4 pages
98/100
Stratalock
Foundation repair, 27 pages
98/100
Cattle Country Festival
Music festival, 12 pages
Goes away
No plugins to keep updating, no theme weighing every page down, nothing quietly slowing the site a year from now. The site you launch is as quick next year as it is on day one.
Stays yours
Your people log into a simple editor and change their own text, prices, hours and photos whenever they like, no call to us needed. And nothing on the site changes unless one of you changes it.
Recent client sites
None of these businesses is in Dallas. Two are in Texas: a festival in Gonzales and a gym in North Austin. Each makes its money a different way, so each site was built around where that money comes from, not around a template. Owners farther west get the same approach, as our page on web design in Lubbock shows.
Music festival Gonzales, Texas
The problem
Most of the festival's money comes from camping tiers and group packages, so choosing one had to be easy.
What we built
A site that lays the tiers and packages side by side, with the other pages built around that choice. 12 pages, built in three weeks.
40+sponsors on a wall that grows from one list
Live site (cattlecountryfesttx.com, opens in a new tab) Case study: Cattle Country Festival
Martial arts gym North Austin
The problem
The gym needs a curious visitor to sign up for a trial class, and its booking system is an easy place to get lost before that.
What we built
Prices, the class schedule and merch with sizes, all on the site itself. People only open the booking system at checkout.
1page, live in about a week
Live site (analogjiujitsu.com, opens in a new tab) Case study: Analog Jiu Jitsu
Foundation repair Four metros
The problem
Three kinds of buyer come to them: homeowners, commercial owners and contractors on infrastructure jobs. One set of words can't speak to all three.
What we built
Each kind of buyer lands on words written for them, and each of the four metros they work in has its own page.
27pages in all, covering each kind of buyer and all four metros
Live site (stratalockusa.com, opens in a new tab) Case study: Stratalock
Your business makes its money its own way too. On a 30-minute call we'd find where, and what a site built around it would take.
Who you'd work with
Bullfinch is Kyle and Katie. That's it. That's the agency. Nobody sells you the site and hands you on to an account manager, who hands it on to a designer you never meet. Kyle is the person on your first call, and he's the one who builds your site. Katie runs the project from there to launch. Nobody in between.
Designs and builds your site
Kyle designs every page and writes the code behind it. He decides what a visitor sees first, where the call button sits and how each page loads on a phone. Ask for a change and you're asking the person who makes it.
Runs your project to launch
After your call with Kyle, Katie keeps your project moving to launch day, so the site goes live when we said it would. She looks after the quote, the schedule and the invoices, and she's who gets in touch when something needs your answer.
The price, up front
Businesses in Dallas pay Google by the click for visitors. Your website decides how many of them, from an ad or from the regular results, turn into calls. So here's what it costs to have us build one, before you have to ask.
Where most of our sites land
$5,000 to $40,000
Near the bottom
A site with a handful of pages.
Moves it up
Booking or payments on the site, many service or area pages, or adding ongoing SEO or Google Ads alongside the build.
Paid once, or ongoing The build is a one-time project. Ongoing SEO or Google Ads, if you add them, are ongoing work, and they're priced in the same written quote as the build, so you see what's paid once and what carries on before you agree to anything.
Within a week of the intro call you get a fixed-scope quote in writing: the build and anything ongoing, each with its price. No hourly meter, no surprise invoices.
The domain, the site and its pages are yours. We host it and look after it, or hand it over clean so you can take it anywhere. When those pages bring people in from Google's regular results, nobody bills you for the click.
Analog Jiu Jitsu's one-page site went live in about a week. Cattle Country Festival's 12 pages took three weeks. For a bigger site, the launch date goes in the written quote next to the price.
Where your site sits in that range comes out of a 30-minute call about your business, your customers and what your site does today.
Before you book
Five things owners tend to wonder before they pick up the phone, answered straight.
No. We're not in Dallas, and for this it doesn't matter. The work happens on video calls and shared previews: a link to your new site as it's built, which you open on your own phone to tell us what to change. Whether the site earns comes down to how it's built, the path from search to call above, not which city it's built in.
Because a new look was never the point. This one is built from launch for both ways a site earns: more people finding you, and more of them picking you. It's the same work behind the Denver music school's jump further up the page. We won't promise a number, but you won't be taking it on faith this time: the call and form tracking shows you what it's bringing in.
Keeping it is part of the job. Before launch, every address on your old site is matched to the page that replaces it, so Google and anyone with an old link land in the right place. When Outlaw Industries, a client of ours that makes turnstiles and access-control gates, moved to its new site, all 588 of its old addresses were redirected and checked live.
It's yours: the domain, the site and every page on it. We host it and look after it, or hand it over clean so you can take it anywhere. And no call needed: whoever keeps things current in your office edits the wording, prices, hours and photos whenever they like.
Custom means built around how your business brings in money, not big. Analog Jiu Jitsu, the North Austin gym above, is a single page, live in about a week. A handful of pages sits near the bottom of the price range.
What it costs is answered just above. Anything else, bring it to the call.
Your next step
Pick a day and a time, and you'll be on Google Meet with Kyle, who'd design and build your new site. Here's what happens:
Until a new site is live, the current one keeps losing visitors you've already earned.
Your ads and your place on Google keep sending them. Every visitor who lands, finds no reason to call and heads back to the search is a customer someone else gets.
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