For Lubbock businesses with local customers
A custom website you judge by the customers it sends you. It puts you in front of more people in Lubbock on Google, then gets more of those visitors to call, book or request a quote.
We're a two-person Colorado studio, working with clients over video calls.
What a website is worth to you
Set aside how a site looks. What it's worth to you is the paying work it brings in, and that work only ever arrives one of two ways.
Someone in Lubbock types what they need into Google, and your business is one of the names they see.
They land on your site, it answers what they came to find out, and they pick you: they call you, book a time or ask for a quote.
A site that's strong at one door and weak at the other loses money at the weak one.
So we build both doors before the site goes live. Neither one is saved for later. Here's what goes into each.
Lubbock, TX web design Door one: found
When someone in Lubbock searches for what you do, Google picks which businesses to show from what it can work out about each one. We build your site to Google's own best practices from day one, so it can work out plenty about yours.
Here's what that takes, in plain terms.
Service pages
Each service you offer stops being a line on a list. Its page is written in the words your customers type into Google, not the trade terms on your invoices, so a search for that one job finds a page that answers it.
Google Business Profile
The listing people see in Google Maps links to your site, and your business name, address and phone number match letter for letter wherever they appear. When the details agree, it's easier for Google to tell the listing and the site belong to the same business.
Structured data
Behind the page your customers read sits a short description written for Google: the kind of business you run, what you offer and where you do it. Visitors never see it. It's there so Google isn't left guessing.
Redirects
What Google shows for you today is tied to the addresses of your current pages. We point each old address at its matching new page, then check every one of them on the live site, so nothing you've earned is lost in the move.
Outlaw Industries, who build turnstiles and access-control gates: their move to a new site
Search Console
We set up Google Search Console when the site goes live. It's a report straight from Google: the searches your site appeared in and how many people clicked, so you can watch it yourself instead of taking anyone's word for it.
No one can promise you a place on Google's first page, so we don't. What we will promise: all five are done and working on launch day.
Door two: chosen
A visitor makes up their mind in a few seconds: call you, or head back to the search results and choose another name.
We plan every page around that moment from the first draft. The trade calls it conversion psychology. In practice it means answering what a visitor wants to know before they have to hunt for it.
Do you do what I need, here in Lubbock?
The first line names your work and tells them you're in Lubbock.
How do I get hold of you?
Calling, booking or asking for a quote sits one tap away on every screen, phones included.
Roughly what does it cost, and how soon?
A sense of your prices and your timing goes where eyes land first, not three clicks deep.
Why should I trust them with this?
Proof that you're good at the work sits right beside the button, at the moment they're deciding.
Do I really have to fill all this in?
The form asks only for what you need to reply, and stops there.
Two results, compared two ways
A music school's old site against its new one. A dental practice's homepage against a page built for new patients, on the same ads.
8.0%
of visitors got in touch once the new site had been live for six weeks
Up from 1.8% on the old site, so over four times the share of people reaching out.
C$78
per new-patient inquiry, from a page written for people choosing a new dentist
On the same ads, its homepage cost C$109 per inquiry. Same practice, two pages.
Dental figures in Canadian dollars. More of our results, in full
Our work in Texas
Neither of them is in Lubbock. Both are in Texas, both sites are live, and you're welcome to go look.
They sell very different things. What they share is how each site was planned: start with where the money comes in, then build every page around it.
A country weekend: three days of music, camping and a rodeo
A new gym, with its whole site on one page
Your business makes its money somewhere specific too. Your site would be built around that. For one owner it's the quote request, for another the booked appointment or the phone ringing. Whichever it is for you, that's where planning your pages begins.
After the site goes live
A website you paid for shouldn't hand you a second job.
Plenty of owners know how it goes: reminders to update this and that, something that quits working after one of them, a site that feels a bit heavier every year.
How most small-business sites are built
Most of them sit on WordPress or on a builder made to suit any business at all. The theme sets the look, a plugin gets added for every job the theme can't do, and each piece needs updating for as long as the site stays up. Every addition brings more weight, so the site grows heavier as the years go by.
How we build yours
We build your site with Astro, a tool for making websites that works differently from WordPress. Each page is assembled in advance, so when a customer in Lubbock pulls it up on their phone it shows up complete. No pile of add-ons runs behind it, and there's nothing back there to patch.
Still in your hands
Building this way takes none of that out of your hands. When a price goes up or your hours shift, you change it on the site yourself, and your time goes back into the business instead of into keeping a website upright.
Who builds it, and from where
We're not in Lubbock. Here's why that matters less than you'd think.
Most of the businesses we build for are nowhere near Colorado, so every project is set up to run over video, start to finish.
The whole studio is two people, and you'd deal with both of them: Kyle and Katie Rutten.
Your designer and builder
Kyle has made websites since age 14. Now every Bullfinch site is his to design and build, yours included. He's also who you'll talk with on that first 30-minute call, so the details you give him land in the build firsthand, never secondhand.
Runs the job and the account
Katie runs the project and handles your account. She tells you what comes next and when without you needing to ask, so you're never left wondering how it's going or chasing anyone for an update.
The price, settled up front
The range most projects fall in
$5,000 to $40,000
Your figure inside that range comes down to how much work the site has to do. Four things move the number most:
Within a week of our call, all of it reaches you in writing: each page and its job, who does the work, the launch date and one fixed price.
There's no hourly billing, so no surprise invoice lands midway through the build.
Each page, and the job it does
The rest of the job
Lubbock, TX web design total
Fixed price
One number for every line above, settled before a single page gets built.
How soon it goes live
A small site can be live in under three weeks. Cahoots Tavern, a bar in Ouray, Colorado, had its new site up 18 days after our first call. Larger sites take more time, and the quote puts your date in writing.
Your written quote follows it.
Fair questions, plain answers
Whatever is still holding you back is probably one of these. Here's where we stand on each.
You could, and some owners would rather sit across a desk from theirs. With us, the distance changes less than it seems. Most of a website project happens on a screen whoever builds it: you look at pages, say what to change, then look again. We do all of that over Google Meet with the screen shared. The same two people stay with you from the first call to launch day, and each stage of the build waits at a link you can pull up on your own phone.
More work is the reason we build it. Every page is planned so anyone in Lubbock who searches for your kind of work can find you, and so the ones who land call, book or ask for a quote. From launch day you have Google Search Console, which lists the searches your site turned up in and how many people clicked through, so you can judge the results with your own eyes. What we won't do is promise you a ranking. Nobody can do that honestly.
Not because of the move. Each page on your current site has an address Google already knows. Before launch we list every one, forward each to the new page that replaces it, and then test them one by one once the new site is live. When Outlaw Industries, a turnstile and gate manufacturer, moved to a new site, that came to 588 old addresses, and every one of the 588 was forwarded and tested.
Not much, and it comes in short pieces. It starts with one 30-minute call. After that you're on a handful of video calls, and you look over each page once it's ready, which works fine on your phone between jobs or patients. We take care of the design, the build and the setup with Google. What we need from you is what only you know: who your customers are and how your work gets done.
You can change it yourself, and you aren't locked in. Your words, photos, prices and hours are yours to edit whenever you like. The site belongs to you, and so does the domain. Once it's live, we're glad to host it and keep it in good shape for you. Or we pass every piece of it over clean, ready for you or whoever you pick to run.
Most of our builds come in between $5,000 and $40,000. Within a week of the first call, you have your own fixed price in writing. Whether it pays for itself depends on what a single new customer brings you and how many your current site is letting slip. That's what the 30-minute call is there to work out, and if a new site wouldn't earn back what it costs, you'll hear that from us plainly.
Lubbock, TX web design Before any quote
Half an hour on Google Meet, with your current site up on a shared screen. You come away knowing three things.
Why it's worth doing now
Until your site changes, every customer who can't find you, or can't see what to do next, calls the next name on the list.
Nobody tells you about those, so they never look like lost work. Half an hour is enough to find out whether your site is sending them elsewhere.
