Web design · Scottsdale, AZ
A custom website judged by the clients it brings in, not the compliments it gets. More of the right people in Scottsdale find you, and more of those who arrive book the consultation.
We're two people in a Colorado studio, and every client works with us by video call.
What a customer here is worth
The people shopping for your service in Scottsdale tend to have more to spend than most. The US Census Bureau's 2024 survey shows how much more.
Scottsdale 25.1%
United States 13.7%
Scottsdale $856,700
United States $360,600
Source: U.S. Census Bureau, American Community Survey 2024 1-year estimates, via Census Reporter (tables B01003, B19001 and B25077). Scottsdale population 246,183.
So the job your customer is shopping for tends to be bigger, and a visitor who backs out to the next result takes that bigger job with them.
Here, a lost visitor costs more.
A website earns from two directions, and we build yours to cover both before it goes live.
Found
When someone in Scottsdale searches for the treatment, the remodel or the kind of lawyer they need, your site is built so Google can show them a page about exactly that.
Chosen
Once they arrive, the site carries itself the way your business does and makes the next step easy: booking the consultation, calling, or asking for a quote.
Chosen · first, the look
Someone about to spend real money on a treatment, a remodel or a lawyer sizes up the price by the page. A template, stock photos or a design that has aged make a premium service look like a gamble, however good the work behind it.
Your site has to carry your price before you've had a chance to quote it.
What goes into the first draft
Two sites we built for businesses that sell on trust
Family law: high-asset divorces, complex custody cases
Their clients aren't choosing a lawyer on price. The old site had stock photos and copy that could have been any firm's. The new one is calm and discreet: ten pages, each written for one reader, and we wrote the service pages sitting with the partners until every line sounded like them.
See the KM Law projectGuided climbing: ice, rock, via ferrata and corporate trips
They had 540+ five-star Google reviews and press in Men's Journal, Travel + Leisure and the Denver Post, and the old site led with none of it. Now that proof sits beside the booking button, across twelve pages built around the four steps a climber takes on the way to booking.
See the Basecamp Ouray projectChosen · then, the next step
People with money to spend still leave when reaching you feels like work. A phone number tucked into the footer, a form that wants ten answers, a button that only says “contact us”: each is a small hurdle, and a careful buyer doesn't jump hurdles for a business they haven't met yet.
Built into every page
Whichever fits how you sell: book a consultation, call, or ask for a quote. Worded plainly, and a tap away wherever someone is on the page.
It wants only the details you need to call them back, so filling it in takes less time than deciding to.
Someone after veneers, a kitchen remodel or an estate plan arrives on a page written for that one thing, with its own next step, instead of on your homepage.
Two results from sites built this way
British Columbia, Canada
Cost per new-patient enquiry · same ads · lower is better
Same ads, same visitors: only the page they landed on changed, and the one made for new patients turned more of them into enquiries. It holds just as true for visitors who come from a Google search, which is why each service that earns the most gets its own page.
Denver, Colorado
Percentage of visitors who reached out
Six weeks after launch, the school's visitors were reaching out at more than four times the old rate.
Dental figures are in Canadian dollars. There's more detail on our results page.
Web design · Scottsdale, AZ · being found
Looking like what you charge only pays once someone arrives. Before that, Google has to understand what you sell well enough to put you in front of the person searching for it. We build for that from the first page, to Google's own best practices, so it's all in place the day the site goes live.
Where you rank is Google's call, so we won't sell you a position. What we can do is hand Google a site that leaves it nothing to guess.
The part of the build Google reads
Your pages
The service pages that make booking easy pull a second shift here. Each one is titled and written in the words people actually type, so Google has a page of yours to match to the search.
Not Services
But Lip filler Dental implants Whole-home remodels Probate
Google Maps
Your Google Business Profile, your entry on Google Maps, points to the new site. Name, address and phone are written identically on both, which is how Google knows the pin on the map and the website are one and the same.
In the code
Details tucked into the code, unseen by visitors, that tell Google in its own terms what you do and the area you serve.
Old addresses
Each page on your current site is pointed at its new one. Anyone following an old link, from Google or anywhere else, lands on the right page, and nothing your old site earned gets left behind.
588 of 588
From launch day
Google's own report on the searches you show up for and how often people click through. You get to watch what the site brings in, rather than take our word for it.
After launch
Most small-business websites sit on WordPress or a builder made to suit everyone. Underneath sits a theme, a stack of plugins and a stream of updates that never stops, and the longer it runs, the heavier and easier to break the site becomes.
Your new site is built in Astro, software for making websites that prepares every page in advance. The page reaches your customer's phone already finished, with nothing running behind it that someone has to keep patching.
Launch day Finished pages, nothing to patch
One year later Finished pages, nothing to patch
Yours to change, any day
You log in to a simple admin, where each of those has a labeled field of its own. Type the new words or price, or drop in a new photo, and press save. The admin only holds your content: there's no software in it for you to keep up to date.
Who's behind Bullfinch
Bullfinch is the pair pictured below, Kyle and Katie Rutten, with no one else behind them.
We work from Colorado, not Scottsdale, and few of the businesses we work for are anywhere near us. So the whole project is set up to run at a distance, and you never have to drive to a meeting to see how it's going.
Design and code
Kyle designs every site and writes the code for it himself, and he's been doing this since the age of 14. You'll speak with him on your first call, so the person who hears what your best customers need to see is the same one who builds their pages.
Plan, dates and paperwork
Katie runs the project and the business side of it herself: the plan, the dates, the paperwork and any billing questions. She keeps all of it in front of you, so what happens next, and when, is never a guess.
How it runs from a distance
Cost and timing
You shouldn't need a sales call to get a straight answer on money, so here it is: the range, what moves a build up or down it, and how your own number is settled before anyone starts.
Weigh it against what the site is for. One that keeps bringing in the clients worth having pays its way. One that brings in nobody you can name was expensive, whatever it cost.
Web design, Scottsdale AZ · price
$5,000 to $40,000
Most of the sites we build are priced inside this span. Yours turns on what the site has to do, so we don't put one figure on a page.
What changes the figure
How your price gets fixed
You walk us through your business and what the new site should bring in, and we ask whatever we need to price it properly.
A single fixed price for the whole build as we've agreed it, written down so there's nothing left to interpret.
No hourly meter ticking along, and no invoice for anything you didn't agree to first.
Web design · Scottsdale, AZ · questions
Owners who have paid for a website before tend to raise the same few points before they book. Here are the honest answers.
Because in Scottsdale, looking good is the starting point. Many of the businesses chasing the same customers have polished sites too, so the look alone rarely tips anyone your way. What changes is how the site works for a buyer. Each of your highest-earning services is given its own page. The step you want them to take, whether that's booking, calling or requesting a quote, is always within reach, with your reviews and credentials right beside it. Google Search Console is connected on launch day as well, and it shows you the searches that are leading people to your pages. Where Google ranks you is never ours to guarantee, so we don't.
Not to how the work gets done. Most website projects run on video calls these days, wherever the studio happens to be, and ours happen entirely on Google Meet, screen shared, so you see exactly what we see. We're two people working from Colorado, and you deal with those same two people start to finish. As the site comes together, you can open each version from a link on your phone, any time it suits you.
The move itself shouldn't cost you what you've built, because every old address is accounted for. Ahead of launch, we list every page your current site has and forward each one to its replacement. A person clicking an old search result or a bookmark arrives on the matching new page, and Google is told where everything moved. For Outlaw Industries, that meant 588 old page addresses, each forwarded to a new home and then confirmed working once the new site was live.
Not many. You'll join a few calls, look over pages as they're ready and flag anything that's wrong. You know your customers and how you sell, and that's the part we need from you. Writing, design, building and moving your old site across are our job. A small site can go live under three weeks after we first talk; larger builds take longer, with the launch date set out in your quote.
Yes, the everyday edits are yours to make whenever you like: the words on a page, the photos, your prices, your hours. And you're not tied to us. Both the website and its domain name are your property. Once it's live, you decide. We can host it, which just means keeping it online; there's still nothing to patch. Or we pass the whole site, clean, to you or anyone you pick. Whether we host it, and on what terms, is settled before anything is built, in your written quote, so you're never billed for something you haven't already agreed to.
Our builds usually cost from $5,000 up to $40,000. Yours is priced after a 30-minute call: one fixed figure, in writing, inside a week, and no work starts until you've agreed to it. Earning it back comes down to what one new client is worth to your business. When one booked consultation can turn into a large job, it may not take many more of them to cover the build. The first call exists for exactly that question: an honest read on whether a new site is likely to recover what it costs in your case.
Anything else on your mind? Raise it on the call below.
Web design · Scottsdale, AZ · the call
A Google Meet video call, your current site open on a shared screen. By the end, you'll have three things.
Gone through together, page by page, the way a customer meets it on their phone.
The proof, the sense of price and the reassurance a careful buyer looks for before spending with you.
If the honest answer for your business is no, that is the answer you'll get.
Until something changes, your current site keeps deciding for you. The customer who can't find you on Google, or doesn't trust what they see when they do, books with someone else and never tells you why. In Scottsdale, that's rarely a small job walking away.
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