Roofing website design that books more roofs
Roofing website design with one job: booked inspections and sold roofs. After a storm or leak, homeowners search, then call the roofer whose site looks local and makes the inspection easy to book. We build that site to show up for those searches, and you own it.
$5,000 to $40,000, fixed in writing before we start
Every roof your website sells is a lead you didn't buy
Good roofing web design earns two ways, and every call it brings in is yours alone, not a lead sold to the other roofers on the same list.
More homeowners find you
Someone nearby searches for the roof work they need, and your site shows up for it.
More of them book
The ones who land on it call you or request an inspection instead of hitting the back button.
Most roofing sites do neither
A template, a stock photo of shingles, a list of services and a phone number in small print. The homeowner calls the next roofer down the page.
Every site we build does both from day one
A homeowner sees proof you're local and real, with the button to book an inspection right beside it. Google sees pages that load fast on a phone and are built the way its own guidelines for site owners describe.
Built after a week on the phone with roofers
Full Scope Metals isn't a roofing company. It's the shop roofers order from: a custom metal roofing fabricator in Kremmling, Colorado, making standing seam panels, snow retention, trims, fasteners and underlayment to spec for contractors working high country. Their old site read like a generic supplier catalog.
We called their customers first
Before writing a word, we spent a week on the phone with the framers, roofers and builders who order from them, asking what they wished a supplier's site told them.
Products grouped the way a crew pulls them
Seven categories, sorted by what a contractor reaches for on a job, not how a catalog lists them.
The quote request comes first
It's the main action on the site, and every request reaches a person at the shop who picks up.
100 out of 100 on Google's mobile test at launch
The whole build is in the Full Scope Metals case study.
Every part of a roof is its own search
Homeowners search for the job, not your company name. Each part of this house has its own search, every month, and one Services page ranks for none of them.
110,000
searches a month for “roof replacement”, answered by its own page: /roof-replacement/
What homeowners search, and your page for itA month, US
- roof replacement 110,000
- roof repair near me 83,000
- metal roofing 60,000
- commercial roofing 36,000
- gutter installation near me 24,000
- roof leak repair 19,000
- storm damage roof repair 14,000
- flat roof repair 12,000
- roof inspection near me 11,000
- skylight installation 4,100
Source: Ahrefs Keywords Explorer, US average monthly searches, pulled 2026-10-11. National estimates; page addresses are examples.
Web design for roofers starts there for us: a page for each job, material and town you want more of, and only the work you really do. No metal roofing page if you don't install it.
After a hailstorm, homeowners call the roofer who looks local
After a storm, out-of-town crews knock on doors and leave flyers. Before anyone climbs on the roof, the homeowner looks each one up, and in under a minute decides who is local and real.
US searches a month for “hail damage roof”
1,728 in December 2025, 4,839 in April 2026.
Nearly triple from December to April.
Source: Ahrefs Keywords Explorer, US volume history.
Example: a typical template site
Example: a site that looks local and real
- Are you really local? Template site: An 800 number, “serving all areas” Local site: Your address, your towns, roofs you've done nearby
- Licensed and insured? Template site: Says so, no license number Local site: License and insurance on the page
- Certified by the maker? Template site: Not shown Local site: The manufacturer certifications you really hold
- Any warranty? Template site: Not mentioned Local site: Your warranty, in writing
- What happens next? Template site: A contact form Local site: How an inspection and an insurance claim work with you
- How do I book? Template site: Call the 800 number Local site: Book an inspection in one tap
One tap from a leak to a booked inspection
Most homeowners find a roofer on a phone, often standing in the driveway looking up. So every page puts the next step at the top, where a thumb finds it.
-
Call in one tap
Tap the number and it's ringing. No hunting for it in a footer.
-
Or send a short request
- Name
- Phone
- Address
- What happened
- Photos of the damage, if they have them
-
It lands in your inbox
Each request arrives by email to whoever books your inspections, ready to forward. The homeowner gets a note saying when to expect your call.
Fast on a phone with one bar of signal
We build with Astro, a lighter way to make a website than WordPress or a page builder: no plugins to patch, and almost no code for a phone to load. So your pages and job photos open fast for a homeowner in the driveway on one bar, before they move on to the next roofer.
Who builds it, and what it takes from you
Bullfinch is two people, Kyle and Katie Rutten, and we do your roofing website design ourselves, start to finish. You stay on roofs. Here's all it asks of you.
Kyle Rutten
Designs and builds every site
Started making websites when he was 14. He's the one on your intro call.
Katie Rutten
Runs your project
Thirty-plus active clients, every project on schedule.
-
A 30-minute call
Your part Tell Kyle which jobs and towns you want more of.
-
A fixed-scope quote in writing, within a week
Your part Read the scope and the price, and say go.
-
Send what you already have
Your part Job photos from your phone, the materials and brands you install, license and insurance details, the certifications you hold, your warranty terms.
-
We write every page
Your part One short call so the pages sound like you.
-
Review it on a preview link
Your part Click through on your phone and tell us what's off.
-
Launch in about 60 days
Your part Say it's ready, and it goes live.
Fully remote, on Google Meet. No one needs to leave a job site.
What a roofing website costs
The price comes down to what the site has to do for your company.
Most sites we build land between
$5,000 and $40,000
What moves it for a roofer
- How many job, material and town pages you need
- A gallery of finished roofs you add to yourself
- Residential, commercial, or both
- What your inspection request needs to do
- Whether you add ongoing SEO or Google Ads
A fixed price, in writing
A fixed-scope quote within a week of the call. No hourly meter running while we work.
You buy it. You don't rent it.
You pay for the build, not a monthly rental. The domain, the code and the accounts are yours.
After launch, your choice
Take it over and you pay your host directly, on your own account, and owe us nothing monthly. Or we host and update it for you, quoted in writing alongside the build.
Want a number for your company? Book a call
Questions roofers ask before they book
Short answers to what's usually left. Anything else, ask on the call.
-
Do I own the site, or is this another monthly contract?
You own all of it. The domain, the code and the hosting accounts are yours, and you can take the site anywhere. You pay for the build, not a monthly rental, and if you ever leave, the site goes with you.
-
I already pay for leads. Why do I need a website?
A request from your own site goes to you alone, not to every roofer on a list. And the homeowners who got your name somewhere else, from a neighbor, a lead service or a knock on the door, look you up before they call back. Your site is where they decide.
-
Have you built a site for a roofing company?
No, not a roofing company's own site yet. The closest is Full Scope Metals, the metal roofing shop roofers order from. We spent the first week of that build on the phone with the roofers and builders who buy from them. On yours, you approve every page before it goes live.
-
Can I add finished jobs and photos myself?
Yes. You change your own text, hours, prices and photos in a simple editor we set up for you, so a finished roof can go on the site the week you finish it.
-
Will I lose what my current site ranks for?
No. Every old page address is redirected to its new page, so what ranks today isn't lost when the new site goes live.
-
Do I need SEO or Google Ads on top of the site?
Not to start. Your site is built to Google's own guidance from day one, and new pages take weeks to months to show up in search. After launch, ongoing SEO or Google Ads is there if you want it, never required.
Book 30 minutes about your roofing website
Tell Kyle which jobs and towns you want more of. He'll say what he'd build and roughly what it takes, and a fixed quote for your roofing website design follows in writing within a week.
About 60 days from go to live
The next hailstorm won't wait for it. Every storm your current site sits through, the homeowners who look you up call the roofer whose site answered them.
Rather talk now? 720-299-8584 5.0 on Google
More on how we build: our web design service
Loading availability
Days with open slots
No openings
We're booked solid for the next 30 days. Drop us a line and we'll find a time outside the window.
Calendar invite is on its way to your inbox. Hit reply if anything changes.