Bullfinch bullfinch.

The last agency you'll ever need.

Container cranes and a working dock on the Houston Ship Channel at dusk, downtown towers small on the horizon

Houston web design that brings in quote requests and calls

Houston web design should be judged by what it brings in. We build your site so more people find you on Google, and more of the people who find you ask for a quote or pick up the phone.

See the work

One fixed price, in writing, before any work starts. Most builds land between $5,000 and $40,000.

Your website is on the payroll. Is it selling?

You pay for your website every month it's live: the hosting, the renewals, the odd fix, and the hours someone on your team spends keeping it current. Nobody argues with that part. What matters is what it brings in.

A site that rarely produces a quote request is an employee who shows up every day, looks the part and never sells.

Looking fine isn't the job. Bringing in calls and quote requests is. The rest of this page is about how a site does that, and what it takes to build one.

Performance review

Employee: your website

Shows up every day
Yes
Looks presentable
Yes
Gets paid every month
Yes
Brings in quote requests
Rarely

You wouldn't keep anyone else on staff with that review.

Two ways a site pays

More people find it. More of them ask for a quote.

A website earns its keep in two ways: more of the right people find it, and more of the people who find it ask you for a quote. We build for both from the day it goes live.

Found Show up when Houston searches for your trade

You likely typed something like “web design houston” to land here. Your customers do the same for what you sell. So we give Google a page it can read and rank for each service you offer and each part of the metro you work, from Katy to Baytown. To keep that growing every month after launch, there's our SEO for Houston businesses.

  • A page for every service and every area you cover
  • The words your customers type, in the headings Google reads
  • Quick to load on a phone
  • Built to Google's best practices from launch

Picked Turn the visit into a quote request

Being found only pays if the visitor picks you. So every page is written with conversion psychology, which just means building around how people decide. Within seconds they know what you do, where you do it and how to ask.

  • What you do and where, in the first line
  • Price and service area answered before anyone asks
  • One obvious tap to call, or a short form
  • Reasons to trust right beside the button

More quote requests and calls.

Both ship on day one. Not a phase two, not an add-on we sell you later.

Fewer questions, more quotes

Four fields between a visitor and a quote

Every question on a quote form is one more reason to give up and call someone else. Here is a typical contact form, and what comes off it before it starts bringing in work.

4 questions before anyone gets a price

Cut, and what the visitor was thinking

  1. Email addressNow I'm on a mailing list.
  2. CompanyDoes that change the price?
  3. Job titleMy title doesn't change the job.
  4. Street addressIt's a quote, not a delivery.
  5. How did you hear about us?That's your homework, not mine.
  6. Budget rangeThat's what I'm asking you.
  7. Best time to callAny time. Just call.
  8. I'm not a robotI'm trying to hire you.

Added, so the four get answered

  1. HeadlineWhat they make, and where.
  2. Phone numberOne tap to call from a phone.
  3. Beside the buttonWhen they'll hear back.

Illustration: a typical contact form with twelve questions loses eight of them, leaving name, phone, project and what you need, then gains a headline saying what and where, a tap-to-call number and a reply time beside the button.

A typical twelve-question form, cut down to the four Full Scope Metals asks.

Full Scope Metals asks four questions

Full Scope Metals makes custom roofing metal in Kremmling, Colorado, and sells to contractors. That's Colorado, not Houston, but a contractor after a price acts the same anywhere: on a phone, between jobs, with no time for a long form.

We cut its quote form to four fields: name, phone, project, what you need. Quote requests are now the main thing the site is there to bring in.

See the Full Scope Metals build
Fields on the quote form
4
Pages on the whole site
8
Google Lighthouse score on a phone, out of 100
100

Another result: a music school in Denver, Colorado

Not Houston, and not a trade. It got the same thinking: fewer reasons to leave, a clearer next step. Conversion rate is the share of visitors who took that step.

On your site, that step is a quote request or a call: more of the visitors you already get, asking.

Before conversion rate
1.8%
After conversion rate
8.0%
Time to results
6 weeks

Count the questions on your own quote form, then bring that number to a 30-minute call.

Case study: Stratalock USA

One site, three kinds of buyer

Plenty of Houston businesses quote more than one kind of customer: a homeowner one week, a property manager or a general contractor the next. Each arrives with a different worry. A homepage written for all of them answers none.

Stratalock repairs foundations by injecting polymer into the soil underneath. They sell to homeowners, commercial property owners and infrastructure contractors, so their homepage does one job first: it puts each visitor on the path written for them.

stratalockusa.com One homepage
Stratalock USA homepage: a foundation repair headline, a Free Estimate button and a crew injecting polymer by a truck
  1. Path 01

    Homeowners

    They want to feel safe in their own house. Their path gives plain answers and reassurance.

  2. Path 02

    Commercial property owners

    They want to know how long the job takes. Their path is written around the timeline.

  3. Path 03

    Infrastructure contractors

    They want the spec. Their path gives engineers the detail they need without talking down to them.

Pages
27
What we did
Web Design and SEO
Google's mobile speed test
98out of 100

Stratalock works in Chicago, Denver, Kansas City and Phoenix, not Houston. We show it because the problem is the same one: one business, several kinds of customer, and a site that has to win each of them.

Read the Stratalock case study See all our work

Why we don't build on WordPress

Built in Astro, so there's nothing to babysit

Most business sites run on WordPress or a site builder: a theme, a page builder and a pile of plugins, each with its own updates. Put them off and the site falls behind on security. Run them and the quote form can stop working. And every layer is more for a phone to download before your page appears.

We build in Astro instead. You've probably never heard of it, and you don't need to. It turns each page into a plain, finished page before anyone visits, carrying only the code that page needs. There's nothing underneath it to update.

Illustration: a typical WordPress page sits on a tall stack of layers, a page builder, a theme, four plugins and WordPress itself, each needing updates. A page built in Astro is a single layer with nothing to update.

Nothing to patch on a Friday

No updates waiting in a dashboard, no security fixes to chase, no plugin that knocks out your quote form in your busiest week. When the site changes, it's because you asked for something, not because something broke.

Quick on a phone in a truck

Houston customers look you up between jobs, on a phone, often on a weak signal. A plain page shows up fast, so they see your number before they give up. Full Scope Metals and Stratalock, the two sites above, score 100 and 98 on Google's mobile speed test.

Easy for Google to read

A plain, quick page is the kind Google reads most easily. That's half of being found, built into the site from the start rather than added later with a plugin.

Still yours to change. You get your own login and a simple editor for the words and photos on your pages, and you own the domain and the code.

Who you'll work with

Kyle and Katie, the two people who build it

Bullfinch is two people. That's the whole studio, and it's on purpose: the site you pay for is built by the people you talk to, not passed down to someone you've never met. We're a remote studio, not a Houston one: you'll meet us on Google Meet during your business hours, and see every change on a preview link before it goes live.

Kyle, who designs and builds every Bullfinch site, at a laptop in a brick-walled studio

Design and build

Kyle Designs and builds your site

Kyle designs every page and writes the code behind it: where the phone number sits, how short the quote form is, how quickly it loads on a phone. Ask why something is where it is, and you're asking the person who put it there.

Katie, who runs every Bullfinch project and its schedule, at a laptop in a brick-walled studio

Project and schedule

Katie Runs your project, start to finish

Katie sets the schedule, keeps the build on it and sends you a preview link before anything goes live. She's who you hear from week to week, so you never have to chase anyone for an update.

No account managers. No junior team. No handoff.

The people on your first call are the people doing the work.

More about us

Website design Houston · Price and process

What a Houston website costs, and what happens next

You shouldn't need a sales call just to find out what Houston web design costs. So here's the range, what moves it, and every step from booking to launch.

Most builds land between

$5,000–$40,000

One fixed price, agreed in writing before any work starts. No hourly meter running in the background.

What moves the price

Pages
How many you need: usually one for each service and each part of the area you cover.
Connections
What the site hooks into: booking, payments, or forms that feed your CRM and other tools.
Words
Whether we write every word, or start from copy you already have.

After you book

  1. The call

    Thirty minutes on Google Meet, in your business hours on Central time. You tell us what you sell, who buys it and where.

  2. A written quote

    One fixed price for an agreed list of work, in writing within a week of the call. Nothing starts until you say yes.

  3. Design, on a preview link

    You open the design on your own phone, the way a customer will see it, and ask for changes before anything goes live.

  4. Build

    We build every page in Astro. Each change goes to a preview link first, so you always know where things stand.

  5. Launch

    Google Analytics and Search Console are set up on launch day, and every address on your old site points to its new page, so what Google already knows about you carries over.

Under ten pages
4 to 6 weeks
Bigger builds
60 to 90 days

Step one is thirty minutes. Bring your questions and your current site.

Before you book

Fair questions, short answers

Six things worth settling before you give us half an hour. If yours isn't here, bring it to the call.

Or call 720-299-8584

  1. You're not a Houston web design company. Will you get my market?

    Right, we're not in Houston, and we won't pretend to be. We meet on Google Meet during your business hours, on Central time, and you see a preview link for every change before it goes live. We already build for businesses in more than one state. Your market comes from you: who your customers are, what you sell and which parts of the metro you cover. We turn that into a page for each service and each area.

  2. Will I lose what Google already gives me if we switch?

    Not if the move is done properly, and that's how we do it. Every address on your old site is pointed to its new page, so what Google already knows about you carries over, and anyone with an old link lands on the right page instead of an error. Google Analytics and Search Console are set up at launch, so you can watch the visits keep coming.

  3. Will I need a developer every time I change a line?

    No. You get your own login and a simple editor, so you can change the words and photos on your pages yourself, whenever you like. You also own the domain, the code and the accounts.

  4. Will I be handed off to a junior, or end up chasing updates?

    No. We're a two-person studio, and the two people on your first call are the two who do the work, from first draft to launch. One of us designs and builds your site. The other runs the project and keeps you posted every week, so there's nobody to chase.

  5. Will it work for a business like mine?

    If your work comes in through a quote or a phone call, it should. Contractors, suppliers, fabricators, field-service companies, clinics and firms all need their site to do the same job: turn a visitor into a call or a quote request. We build every site around that job, whatever the trade. Tell us on the call how your customers buy, and we'll tell you plainly how we'd build for it.

  6. Are there monthly fees after launch?

    No surprise ones. Managed hosting and updates are available as an ongoing plan after launch. If you want it, its cost goes in the same written quote as the build, so you see the whole picture before any work starts. You own the domain, the code and the accounts either way.

Your next step

Thirty minutes about your Houston website

Every month your site stays as it is, the quote requests it should be bringing in go to whoever shows up above you on Google.

Pick a time and talk it through with Kyle or Katie on Google Meet. You'll leave knowing what your site should change and what it would cost.

Still comparing Houston web design quotes? Book anyway: you'll leave with a real number to put next to theirs.

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Rather talk now? Call 720-299-8584