Bullfinch bullfinch.

The last agency you'll ever need.

Empty gym at dawn: black floor mats, a heavy bag on a chain, a steel pull-up rig and a rack of kettlebells by a window

Gym website design that brings in new members

We do gym website design from scratch, so more people nearby find you and more of them book a trial. On their phone, everyone checks three things before they book or close the tab:

  • Price
  • Class times
  • Can I try a class?

Your new site answers all three up front, and you own it outright.

Book a 30-minute call

Most builds $5,000 to $40,000, fixed in writing.

What one more member a month is worth

Your website makes you money two ways:

  1. More people nearby find you
  2. More of them book a trial

Either way you get more members, and members pay every month. So they stack.

Example, put in yours

$11,700

in a year, if you add one new member every month

78 months of dues × $150

New members Months of dues In a year
One a month 78 $11,700
Two a month 156 $23,400
Three a month 234 $35,100
New that month Still training Each square is one member's dues for one month. Your first new member pays 12 by month 12; the twelfth pays one.

Arithmetic on your number, assuming each new member stays the year. Not a forecast. It's the figure to weigh a website's price against.

More people nearby find you

Found by the class they search for

“Gym near me” is the biggest search here by far. But hundreds of thousands of searches a month skip the word gym and name the class instead, and parents search for their kids on their own.

What people type into Google

Monthly US searches, estimated by Ahrefs, a search-data tool (Oct 2026)

  • gym near me 622,000
  • pilates near me 274,000
  • jiu jitsu near me 39,000
  • boxing classes near me 37,000
  • martial arts near me 34,000
  • muay thai near me 25,000
  • crossfit near me 17,000

Parents search on their own

  • martial arts for kids 2,100
  • kids martial arts near me 1,500
  • kids jiu jitsu near me 1,000

A page for every program you want to fill

One Programs page with a list of classes can’t answer all of those. So in our gym website design, each program you want more members in gets its own page, written for the person searching it: the beginner wondering if pilates is for them, the parent picking a kids class. Each one has its own title, headings and the structured details Google reads, and loads fast on a phone.

More of them book a trial

What a stranger checks before walking in

Walking into a gym you’ve never tried takes nerve. First-timers want the three answers up top, plus one more: what happens in a first class. If your site doesn’t give them, they ask in your DMs or book with the gym whose site does.

A wooden bench by the mats with a folded black rash guard, a steel water bottle and sandals tucked underneath

  1. What does it cost?

    Every plan and price, in plain numbers. Never “contact us for pricing.”

  2. When is class?

    Your schedule, pulled live from your gym software when it offers one, so it’s never out of date.

  3. Can I try it first?

    Your trial, with the button to book it right beside the price and times.

  4. What happens in my first class?

    What to wear, when to arrive, and whether they’ll be the only beginner.

People search the price on its own

Monthly US searches, estimated by Ahrefs, a search-data tool (Oct 2026)

  • “gym membership cost” 2,600
  • “how much is a gym membership” 2,400
  • “gym membership prices” 1,300
  • “crossfit membership cost” 450
  • “pilates class prices” 300

So we put all four answers where a first-timer looks, in the order they ask, with your trial button beside them.

A gym we built: Analog Jiu Jitsu

Analog is a no-gi jiu jitsu and Muay Thai gym in North Austin, Texas. We built their site from scratch: one page, in their own words, down to the “Tune In” button on every plan. GymDesk, the software they already use, only shows up at signup and payment.

Here’s where it answers the first three, and where it shows the gear.

What does it cost?

Analog's pricing: Adult Analog $175 a month and Future Frequency kids $145 a month, each with a Tune In button The same pricing on a phone: the Adult Analog plan at $175 a month fills the screen, Tune In button below
Every price is on the page, from a $20 drop-in to $1,699 a year, on a laptop or a phone.

When is class?

Analog's homepage: record-label logo, a menu with Schedule, Pricing, The Drop and Sign Up, and a free trial card
Schedule, in the menu, jumps to GymDesk’s live class schedule on the page: always current, never updated twice.

Can I try it first?

Analog's first screen, with a free trial card in the bottom right corner and its Book Free Trial button
The free trial has its own card on the very first screen, with a Book Free Trial button.

What gear do I need?

The Drop: Analog shirt $25, rashguard $55 and grappling shorts $55, each with its sizes and an Order Now button
The Drop shows the gym’s own shirt, rashguard and shorts with sizes and prices, each straight to its own checkout.

See the Analog case study Visit analogjiujitsu.com (opens in a new tab)

Keep your gym software. Own your website.

Your gym software is good at signups, billing and the schedule. Keep it for that. The website it keeps offering is a different deal.

RentedYour software’s site, or a builder

  • A template other gyms use too, so yours looks like theirs.
  • A fee for as long as you keep it: one gym-software company lists about $199 to $449 a month for a gym website alone, or $20 a month for a builder.
  • Leave the software and the site can go with it.

OwnedBuilt for your gym

  • Made from scratch around your programs, prices and trial.
  • Your signup links, live schedule and checkout placed where people decide, the way GymDesk sits inside Analog’s site.
  • Built in Astro, which serves each page ready-made, so it opens fast on a phone, without WordPress’s plugin drag or a one-size platform.
  • A fixed price for the build. The domain, the code and the hosting accounts are yours.

Different gym software? If it gives you signup links, an embeddable schedule or checkout links, our gym website design puts them on your site. How we build every site

Source: that company’s own pricing FAQ, checked October 2026.

Who builds it, and how it goes

Bullfinch is two people, Kyle and Katie Rutten, and we do the work ourselves.

  • Kyle Rutten in black and white, his face lit by the laptop he is working on

    Kyle Rutten

    Designs and builds every site

    He started making websites when he was 14 and never really stopped.

  • Katie Rutten in black and white, in a pale sweater, reading her laptop screen

    Katie Rutten

    Runs operations and accounts

    She keeps every project on schedule, across thirty-plus active clients.

More about Kyle and Katie

How it goes, while you keep coaching

  1. A 30-minute call

    About your gym: your programs, your prices, who you want more of.

  2. A fixed-scope quote

    In writing, within a week of the call.

  3. We write and build it

    Your part is a few calls and your notes on our drafts.

  4. Launch on your domain

    Old page addresses redirect to the new pages, so no saved link or search result hits a dead end.

What it costs

Most builds $5,000 to $40,000

Fixed in the written quote before we start. What moves it: how many programs get their own page, and what the site connects to.

After launch

Optional monthly hosting and care. Or skip it: we hand the site over clean, on hosting in your own name, with no bill from us.

Book a 30-minute call

Questions gym owners ask

Short, straight answers to what owners ask us before they book a call.

Something else on your mind? Ask it on the 30-minute call.

Have you built a website for a gym?

Yes. We built the site for Analog Jiu Jitsu, a no-gi jiu jitsu and Muay Thai gym in North Austin, from scratch. It's the gym shown further up this page, and the whole build is in our case study.

Will it work with my gym software?

If your software gives you signup links, an embeddable class schedule or checkout links, we put them on your site where people decide. Signups, billing and payments stay in the software you already use. At Analog that's GymDesk, and visitors only see it when they sign up or pay.

Can I change prices, class times and photos myself?

Yes. Day to day, you change your own prices, text and photos in a simple editor we set up for you. If your class schedule comes live from your gym software, it updates itself, so you never change times in two places.

Do I own it?

Yes. The domain, the code and the hosting accounts are in your name. You can take the site anywhere, including to another developer, and it isn't tied to us or to your gym software.

Is there a monthly fee?

Not from us, unless you want one. The build is a fixed price, most between $5,000 and $40,000. Monthly hosting and care is optional: skip it and the site runs on hosting in your own name, you pay the host directly, and there's no bill from us after launch.

Will I lose what my current site ranks for?

That's what redirects are for. Before launch we map every old page address to its new page and redirect it, so visitors and Google land in the right place instead of a dead end. Links to your old pages in your Google listing, social posts and bookmarks keep working.

How much of my time does it take?

Not much. We write and build the pages; your part is a few calls and your notes on our drafts. It starts with a 30-minute call about your gym, and the fixed quote follows in writing within a week.

Book a 30-minute call about your gym

Tell us about your gym and the programs you want more members in. Within a week you get a written, fixed-scope quote for your gym website design.

People looking for a gym this month choose from whoever answers their questions today.

Book a 30-minute call

Or pick a day on the calendar.

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