A brand agency for contractors. The site has to look like it knows what it's doing.
Trademade builds premium brands for residential contractors — roofers, flooring crews, landscapers, custom-home builders. The pitch is sharp: 'the homeowner decided before your rep showed up.' But their old site read like every other agency landing page. Hard to sell a brand-agency service from a site that doesn't model the work.
A site that is itself a portfolio piece. Editorial type, real client work, eight clear service offerings, three-step process. Case studies that show wraps, signage, uniforms, and websites side by side — the brand-infrastructure story the agency tells in pitches.
A site that matches the bar Trademade sets for its own clients. Contractors who land on it see the gap between their current image and what's possible. The agency stopped having to over-explain what 'brand infrastructure' means.
Editorial, deliberate, on-brand.
Fourteen pages that double as a portfolio.
If you're looking for a team that can take your website to the next level, I wholeheartedly recommend Bullfinch. Their combination of creativity, professionalism, and technical know-how makes them stand out in the industry.
Three weeks. Editorial-grade.
We pulled from publishing, not from agency sites.
Most agency sites look the same because they all reference each other. We pulled from magazine art direction and book covers. The result is a site that doesn't feel like 'another agency site' the moment you land.
Case studies as the structural beam.
For a brand agency, the work IS the pitch. We built the case studies as the load-bearing element of the site — visible from the homepage, easy to scroll, structured around 'before, after, what changed.'
Eight services. One brand story.
The temptation with eight services is to write eight pages that don't talk to each other. We wrote them as chapters of one brand-infrastructure narrative — each builds on the others, none repeats.
Most contractors find Trademade on a phone, after a frustrating week.
