We're a SaaS website design agency that builds your marketing site around one number: how many of the people who land on it start a trial or book a demo.
More of them, from the traffic you already get, and more of the right people finding you on Google.
$5,000 to $40,000, fixed in writing before we start 5.0 on Google
Every trial, demo request and sign-up comes through your marketing site before it reaches your product. Each one that becomes a paying account pays you again next month, and the month after.
So your site brings in revenue, and we plan it that way. We judge every page by what it earns, and how it looks serves that.
How the site earns more
More of the people already landing on your site take the next step, without you buying more traffic.
More of the right people reach the site when they search for what your product does.
Improve either one and new MRR goes up.
You hire a SaaS web design agency to improve both, so every site we build is set up to do both from launch day.
01 Converts
Pages in the order a software buyer decides
02 Gets found
Built to Google's own guidance
A visitor decides on your first screen whether the product is for them. If they have to work out what you sell, they close the tab and go back to the search results.
That first screen is where SaaS website design earns its keep. We write it to answer three things in order: what the product does, who it's for, and what happens when they click. Here is one homepage, before and after.
Work, reimagined.
The all-in-one platform that helps teams do their best work.
Built for the way you work.
Get startedLearn more
Book patients, send reminders and fill cancelled slots
Scheduling software for physical therapy clinics, from one therapist to a whole team.
Free plan for a solo therapist. Try team plans free before you pay.
Start free trialSee pricing
The headline names what the product does, in the words a clinic owner uses.
One line tells a physical therapy clinic it's in the right place.
The free plan sits on the first screen, so cost isn't a guess.
“Start free trial” and “See pricing” replace “Get started” and “Learn more”.
A frame for the real screenshot replaces the gradient, so visitors see what they'd use.
Buyers shouldn't have to work out what you sell. On the call we open your homepage together, and you leave knowing what we'd change on its first screen.
Book a 30-minute callSomeone who types a tool's name with “alternatives” or “vs” is already sold on the category. They have a budget, and they're choosing what to move to.
Your homepage can't rank for those searches: it's about your product, and they're weighing a choice. A page written for that one search can. Good SaaS web design plans those pages in from the start.
Ahrefs, US monthly searches, October 2026 Public data for well-known tools, not our clients
hubspot vs salesforce
4,800 US searches a month
Comparison page: HubSpot vs Salesforce, and where Your product fits
notion alternatives
4,100 US searches a month
You vs them: Your product vs Notion
mailchimp alternatives
3,600 US searches a month
Alternative page: Your product as a Mailchimp alternative
zapier alternatives
2,200 US searches a month
Alternative page: Zapier alternatives, including Your product
docusign alternatives
2,000 US searches a month
You vs them: Your product vs DocuSign
asana vs monday
1,900 US searches a month
Comparison page: Asana vs monday.com vs Your product
Plus a page for each use case and each integration your buyers search for.
We plan these pages from what your own buyers search, then write each one fairly, with facts you can stand behind: what the other tool does well, where yours is different, and who each one suits.
Every page waits for your sign-off before it's published.
Before anyone books a demo, they want to know what it will cost them. So they search the tool's name with “pricing” and go straight to that one page.
US searches a month for one tool's pricing page Ahrefs, October 2026, public data for well-known tools, not our clients
That page decides more deals than the homepage gets credit for. Ours are built to be read in one pass.
One price per therapist. Unlimited patients.
Every price below is per therapist, per month.
Solo
For one therapist
$0free, always
No card needed
Start free Goes to sign-up
Clinic
2 to 20 therapists
$39a therapist a month
$32 a month if billed yearly
Start free trial Goes to sign-up
Group
Several locations
$35a therapist a month
Billed yearly, set up with you
Talk to sales Goes to demo calendar
Questions before you pay
What counts as a therapist?
Anyone with their own calendar. Front-desk staff are free.
Can we switch plans later?
What happens when the trial ends?
All the plans on one screen, so comparing them takes a glance, not three tabs.
Named the way your buyers describe the job, not the way your team names features.
Seats, usage or contacts: whatever moves the price is stated before the first plan.
The yearly price sits next to the monthly one, so the smaller number is never a trick.
Each one goes straight to your own sign-up or demo calendar. “Talk to sales” goes only on the plan that really needs a conversation.
What buyers ask before they pay, answered on the page, so nobody has to email to find out.
We lay the page out around how you charge. The plans and the prices stay your call.
The worry with any rebuild is that every small edit ends up in someone else's queue. Ours stay quick for visitors, your marketing team runs them day to day, and the code belongs to you.
For your visitors
We build in Astro, a free, open-source web framework that hands each visitor a plain page made ahead of time, without the plugin drag of WordPress and other one-size-fits-all platforms. The same page arrives quick on any screen, and Google finds it easy to read.
For your marketing team
The rebuild moves your site off its current builder, pages and posts included. Your team logs into a web editor we set up, in the browser with no code, to change copy and images, add new pages and publish blog posts. A new feature gets its page the week it ships, without waiting on us or a developer.
For your developers
Your developers can read it and change it the way they would any other codebase. Nothing in it ties you to us: if you ever switch hosts or developers, it moves with you.
The whole of Bullfinch is two people: Kyle Rutten and his wife, Katie. With nobody in the middle, whoever answers your question is the one who makes the change.
Every site is designed and coded by Kyle, who built his first one at 14. He also writes software for clients: the web apps, dashboards and internal tools their businesses depend on. So the jump from your marketing site to your sign-up form, and from there into your app, is ground he knows from the product side.
Your intro call is with him.
Katie handles operations and accounts. Your quote, your schedule and every invoice go through her, so what you agreed to, what comes next and what you've paid never get muddled.
Calls happen on Google Meet, and the face on your screen is always Kyle's or Katie's, not an account manager's.
You shouldn't have to sit through a pitch to find out what a SaaS website design agency charges. So the numbers are right here, along with how the weeks go between your call and launch day.
Where most builds land
$5,000 to $40,000
Fewer pages and connections More of both
What moves it is the page count and how much the site has to plug into: your sign-up, your demo calendar, your forms and your tracking.
One price for one agreed scope, written down and with you inside a week of the call. It doesn't creep up later, and none of it runs on an hourly meter.
Day 1
A 30-minute call
We go through your site and your sign-up path with you, over Google Meet.
Within 7 days
Your fixed quote arrives
Scope and price, written down. You decide with the whole bill in front of you.
You say go
We design and build it
In Astro, with every page set up for trials and demos from the start.
Before launch
You sign off each page
Not one page goes live until you've said yes to it.
About day 60
Your new site launches
For a typical site, that's about 60 days from your go.
At the move
We match each page address on your current site to its new page and set up a redirect for every one, and your blog posts move across with them. The links out there pointing at you, and the rankings they've built, aren't thrown away.
After launch
Want monthly hosting and care from us after launch? It's there. Or take the whole thing to any host or developer you like, with a clean handover from us. Either way, nothing locks you in.
It all starts with the call. By the end of it you'll know what we'd change, and how the fixed quote gets worked out.
Book your intro callShort, plain answers for anyone about to hand their marketing site to a SaaS website design agency.
Ask the rest on a 30-minute callExpect $5,000 to $40,000 for most builds, set by how many pages and integrations you need. Your own figure comes in writing within a week of the call. A typical site launches about 60 days after you give the go-ahead.
No. Your marketing team works in an editor we set up for you, so new copy, a page for this month's feature or a blog post goes live when you're ready, without waiting on us or a developer. For anything deeper, the code lives in your own repository, where any developer can work on it.
Your blog posts move across, and each address on your old site points to its replacement on the new one. That way anyone following an old link, Google included, still lands in the right place. No one can promise rankings, and we don't, but nothing you've built up is left pointing at a dead page.
Yes. Trial buttons go to your own sign-up, demo buttons to your own calendar, and the login link to your app. We connect the forms and tracking to the tools you already use, so you can see which pages people read before they signed up.
We plan the whole site around trials and demos, not around how it would look in a design gallery. Every page answers what a software buyer needs to know, in the order they need it, and is built so Google can read it. And you know the price before any work begins: one figure, agreed in writing.
Yours. The domain, the code and the hosting account are all held in your name. Take the site to any host or developer you choose; hosting and care from us after launch is optional.
Not one that's live yet. You should know that before the call, not after it. What protects you is the way the work is set up: the scope and price are fixed in writing before we start, and you approve every page before it goes live.
Not to start. Every site goes live quick to load, easy to use on a phone and cleanly structured, which is the groundwork search needs. If you want more from Google later, ongoing SEO or Google Ads can be added then.
Each month your current site stays up, you pay to bring in visitors who leave without starting a trial or booking a demo. Next month's will land on the same pages.
One call is enough to tell whether we're the SaaS website design agency for your rebuild. Pick a time below.
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Your site and your sign-up path
We go through both with you, from the first screen a buyer lands on to the point where they start a trial or ask for a demo.
What we'd change, and why
Said plainly on the call, so you aren't waiting on a slide deck to hear it.
Your fixed quote, explained
What decides the figure for a site like yours, and when you'll have it in writing.
More on how we work: our approach to web design.
