A Colorado studio, working remotely · Loveland · Windsor · Timnath
Fort Collins SEO company for businesses that should be found first
People in and around Fort Collins search Google every day for what you sell. We get your business into the map at the top and the first results under it, so those searches end in a call to you. Hiring a Fort Collins SEO company shouldn't buy you a monthly bill and a stack of reports: you see the plan, the timeline and the price in writing before you sign.
$1,500 to $5,000 a month
Set by how many services and towns you want found.
A video call on Google Meet, Mountain Time
Typed into Google near you
- furnace repair
- roof repair after hail
- plumber near me
- sprinkler repair
- house cleaning windsor
- auto repair loveland
Each one ends in a call to somebody.
What ads cost around here
What a Fort Collins click costs you on Google Ads
The paid ads at the top of Google charge the business every time someone taps one. This is roughly what a single tap goes for on a few everyday searches around town.
- Furnace repairabout $45
- Garage door repairabout $40
- AC repairabout $35
- Plumberabout $30
- HVACabout $20
- Roof repairabout $11
That's one click, not one customer
Someone taps your ad, looks around, and calls the next business down. You pay for the tap anyway. A booked job can take several paid clicks.
Pause the budget and you're gone from the top
Ads only show while there's money behind them. In a slow month the searches keep coming; they just go to whoever is still paying.
A page that ranks costs nothing per click
When your business shows in the map or the first results below it, those same searchers find you and a tap costs you nothing. You do pay us a monthly fee for the work, and what we build stays yours.
Fort Collins SEO services, in plain words
Three jobs your monthly fee pays for
Nothing hidden behind a dashboard. The work comes down to three jobs, and you can check every one of them yourself, on your own website and in Google Maps.
-
Fix what stops Google reading your site
A page that loads slowly, breaks on a phone or sits where Google never finds it gets passed over, however good the business behind it. We fix those first, on the site you already have.
The usual culprits
- Pages that take too long to open
- Links that lead nowhere
- Pages Google can't find or make sense of
-
Build the pages people actually search for
One page for each service you sell, and one for each nearby town you want work from. Someone in Windsor looking for furnace repair should land on a page about exactly that, not on your home page. If your work runs east toward Greeley, see SEO for Greeley businesses.
For a heating company, say
A page per service
- Furnace repair
- AC repair
- New furnace installs
A page per town
- Loveland
- Windsor
- Timnath
- Wellington
-
Get you into the map
Your Google listing is the free profile that puts your business in Google Maps and in the map at the top of a search. We fill it in completely, get every detail right and keep it that way, so Google has good reason to show you there.
Complete and accurate
- Business name
- Hours
- The area you serve
- What kind of business you are
- Photos of your work
After the first fixes, the fee keeps all three going: new pages a few at a time, the listing kept current, and anything that slips or breaks put right. Each month you get a plain account of what was done and where your searches stand.
How long until it shows
Some Fort Collins searches are wide open. Others take months.
How soon Google starts sending you calls depends mostly on what you sell. Ahrefs, a search research tool, scores every search from 0 to 100 for how hard it is to reach the first page. Here is where ten everyday searches from around town land.
Weeks
Wide open. Little standing in the way, so a plan starts here and these can move in weeks.
- Basement finishing: difficulty 0
- House cleaning: difficulty 1
- Radon mitigation: difficulty 7
- Roof repair: difficulty 11
Months
Crowded. The pages there now are hard to outrank, so these take months of steady work.
- Pest control: difficulty 27
- Electrician: difficulty 28
- Plumber: difficulty 48
- Furnace repair: difficulty 60
- Chiropractor: difficulty 61
- Auto repair: difficulty 68
Most plans have some of each
We start on the open searches so something moves early, while the crowded ones build over months. Even in a crowded trade, your business name and the narrower searches can move in weeks.
Your written plan marks each of your searches weeks or months before you sign. Google alone decides who ranks first, so no position goes in our plan. What it does hold is the work: every page, fix and listing change, each one ours to answer for.
Searches follow the year
Sprinkler repair, searched around here:
In winterabout 30 a month
In May and Juneabout 300 a month
The page that shows up in May was started in winter.
Fort Collins SEO company pricing, before the call
$1,500 to $5,000 a month, and what decides where you land
That's the whole range. Where your business sits in it depends on how much there is to build and fix, and you see the exact figure before you agree to anything.
What moves the number
-
How many services you want found
Every service you want calls for gets a page of its own. One service is less work than six.
-
How many towns
Fort Collins alone, or Loveland, Windsor and Timnath as well. Each town you want work from is another page to build and keep up.
-
How crowded your searches are
The wide-open searches in the chart above need far less work than the crowded ones, which take months of it.
-
How much your site needs fixed first
A quick, sound site goes straight to new pages. A slow or broken one gets put right first, and the plan prices that too.
Then it goes in writing. Before you sign, you get a fixed plan for your business, laid out like this sheet: what we're going after, what we'll build, what we'll fix, and one monthly price. You read it and ask what you like. Nothing starts until you say yes.
What your plan spells out
-
The searches we're going after
Named one by one, each tagged weeks or months
-
The pages we'll build
Which services, which towns, and in what order
-
What we'll fix on your site
Each slow or broken page, listed
-
What we'll fix on your Google listing
Hours, service area, categories, photos
-
Your monthly price
One fixed number, set by the four lines above
Your written plan and its price follow the call.
Who you'd be dealing with
Kyle and Katie, the two people doing the work
Bullfinch is Kyle and Katie Rutten, the two people who run it. There's no account manager between you and the work, and no junior picking up your business after the first call. Whoever you're talking to is doing the job.
-
Builds it
Kyle Rutten
Kyle does the hands-on work on your website and your Google listing: the fixes, the new pages, the details that put you in the map. He was 14 when he made his first website, and every change on yours will be his. He also takes the 30-minute call, so the person sizing up your business is the one who will be working on it.
-
Runs the schedule
Katie Rutten
Katie runs the schedule and the account side: thirty-plus clients, and every one of them kept on track. She knows what's being worked on for you this month and what comes after it, and she makes sure it gets done when the plan says.
A Colorado studio, fully remote. Calls are on Google Meet and booked in Mountain Time, the same clock you run your day on.
Fair questions
Questions Fort Collins owners ask before they book
The things that make people hold off on the call, answered straight.
I'd be paying every month. How do I see what that money is doing?
Your written plan names the searches we're going after before you sign, so you know from day one what the work is aimed at. Each month you see where you show up on those exact searches, plus the calls, website visits and direction requests that came through your Google listing. Google counts those itself, so they aren't our numbers.
Last time we paid for SEO, we got a monthly PDF and not much else. What's different?
You get a short note in plain words. Each line is one of your searches, written the way you'd type it, like roof repair in Loveland, with where your business shows for it this month and last. Under that, what we did: the pages built, the fixes made, what changed on your listing. Nothing to log into and no charts to decode.
There are SEO firms down the road from me. Why hire one that isn't?
An SEO company in Fort Collins would make the same changes we do, on your website and your Google listing, and it would make them from a keyboard too. The jobs you want more of, and the towns you want them in, come from you. How crowded each of those searches is comes from search data, which reads the same from anywhere. We're in Colorado too, on Mountain Time.
Won't AI answers make Google searches pointless before long?
Someone with a leaking water heater or a hail-dented roof still searches Google and calls a business, and they still have to pick which one. The map at the top of the results is where they pick. Google's AI answers draw on the same websites and listings as that map, so a clear site and a complete listing are also how your business gets named in them.
Our website is a few years old and looks it. Do we have to replace it before you can start?
No, we work on the one you've got. All we need is a login that lets us edit its pages and access to your Google listing, plus what you sell and which jobs you want more of. If your site can't be changed the way Google needs, the written plan says so, and what fixing it would cost, before you commit to a thing.
Something else holding you back? Ask it on the call.
Fort Collins SEO company · step one
Start with 30 minutes on what you sell
Half an hour on Google Meet about your business and the people nearby who should be calling it. You come away knowing where you stand on Google and what it would take to change that.
What the call covers
-
What you sell
The jobs you want more of, in the words your customers use when they look for them.
-
Which towns you want calls from
Loveland, Windsor, Timnath, Wellington, or only your own side of town.
-
Which of your searches are open, and which are crowded
We look up your own searches with you, so you hear where there's room and where it's packed.
-
What a plan would cost
Roughly where you'd sit in the range, with the exact price in the written plan that follows.
Why book it now
The crowded searches take months. Those months start when the work does.
Waiting for a quieter season doesn't make them any shorter. It only pushes back the day they begin. Start now and the slow ones are already building while the open ones get going.
Pick a half hour that suits you. You sign nothing on the call.