Kraft mailer boxes, tissue and a label printer on a packing table at sunset, a phone showing a product page

For product brands, makers and shops

Ecommerce website design services for stores that want more orders

Our ecommerce website design services are for small brands whose visitors look but don't buy. We build your store so more of them do: product pages that answer what a shopper asks before paying, a short checkout, and pages Google can find.

Book a Call

30-minute intro call Fixed price in writing You own the store

One shopper, search to sale

  1. Finds your product on Google
  2. Gets every answer on the product page
  3. Pays in a short checkout

Order placed. Ready to pack.

Your numbers first

What one more order per hundred visitors is worth

Before how a store looks, what it sells. Put in roughly how many people visit a month, how many of every hundred buy, and what an average order comes to. You'll see this month's sales, then the same visitors at half a point and a full point better.

Example numbers. Use your own.

The same 5,000 visitors a month, three ways

  1. Your rate now 1.5% · 75 orders

    $4,500

    this month

  2. Half a point better 2% · 100 orders

    $6,000

    +$1,500

  3. A full point better 2.5% · 125 orders

    $7,500

    +$3,000

+$3,000 a month

If one more of every hundred visitors bought, that's what the traffic you already have would add. Over a year of months like this one: $36,000.

Plain multiplication on your figures. It isn't a forecast, and it isn't a promise.

Two ways a store makes more

  1. More of these visitors buy. That's the product page and the checkout, and it's the gap in the bars above.

  2. More people find the store. Product pages Google can show for what you sell, so new visitors arrive without a paid click.

Our ecommerce web design services work on both from the day your store goes live.

Bring these numbers to a 30-minute call

No salesperson on a store

Every answer a shopper needs before the cart

In a shop, someone at the till answers questions. Online, nobody does, and a shopper with one question left over doesn't ask it. They leave. So each product page on your store answers them, in the order they come up, and the button comes last.

A product page, drawn. Each part answers one question.

What does it really look like?

Photos that show the actual thing: every side, up close, and beside something for scale.

How much is it?

The price, right under the name, changing with the size or color picked.

What's shipping, and when would it get here?

The shipping cost and a delivery date on the page, not held back as a surprise for checkout.

What if it's not right?

Returns in one line next to the button, with the full policy a tap away.

Which size do I get?

Fit help wherever fit matters: measurements, a size chart, how it runs.

Right. Where do I pay?

Then the button, below the answers instead of in front of them.

After the button

  1. What's the total?

    The cart shows all of it, shipping included, before checkout opens.

  2. Do I have to make an account?

    No. Guests pay without one, and returning customers can sign in if they like.

  3. Can I finish this on my phone?

    A few short steps, fields big enough for a thumb, and the card taken through Stripe.

Working out what a shopper needs to see, and in what order, is conversion optimization. Your store gets planned that way, one product page at a time.

Made for your catalog

A store built around your products, not a theme

A theme is made to fit every shop a little, so it fits yours a little too. The gaps get filled with apps, and each one brings its own script to the product page and its own line on the monthly bill. The page a shopper is waiting on gets a bit slower with every one.

Dark wooden stockroom shelves in window light, stocked with plain kraft boxes, amber jars, folded linen and white mugs

With our ecommerce website design services, your store stops running on a rented platform. It replaces your Shopify, Wix or Squarespace plan and the apps stacked on top.

We design it around what you sell and build it in Astro, a widely used open-source web framework. Astro is free, not a platform you subscribe to, so your store is ordinary code you own, and any web developer could take it on.

  • Product pages that load quickly on phones

    Astro serves each page as light, ready-built HTML: little for a phone to download, and simple for Google to read.

  • Checkout through Stripe

    Cards are taken by Stripe, with guest checkout and order emails. No monthly platform plan from us; Stripe's card fees still apply.

  • Only what your products call for

    Sizes and colors, shipping rates, discounts and customer accounts where you need them, built into the store instead of rented from an app.

  • Yours to run day to day

    You run it from a simple place we set up to add products, change prices and see orders. No developer needed, and no apps to keep current.

Walk us through your catalog on a call

The second way to sell more

Product pages Google can find and show

Everything so far works on the people who already visit. The other way a store earns more is new people arriving: someone searches for the kind of thing you sell, sees your product in the results, and clicks through without you paying for that click.

How one product page can look in a search result. Placeholder product.
Your Store yourstore.com › shop › canvas-tote

Page title

Waxed Canvas Tote, Olive | Your Store

Description

Heavy waxed canvas with leather handles and an inside pocket. Sized for a laptop and a day of errands.

Price and stock

$48.00In stock

  • A title and description on every page

    Each product and each category gets its own, written for what's on it, so a shopper knows what they'll find before they click.

  • Price and stock, read straight from the page

    Structured data on every product page tells Google the price and whether it's in stock, the details it can show right under the link.

  • Fast to load on a phone

    Light, prebuilt pages with a clear structure, laid out the way Google's guidance asks from the day the store goes live.

Moving from the store you have now

If you sell on Shopify, Wix, Squarespace or WooCommerce today, we bring your products across and point every old page address at its new page. Someone clicking a saved or shared link still reaches the product, and the pages Google already shows keep their place.

Bring your store's address to the call
Old address to new page, for every page
  • /products/canvas-tote now opens /shop/canvas-tote
  • /collections/bags now opens /shop/bags
  • /pages/shipping-returns now opens /shipping

Being found for what you sell is SEO, and the groundwork for it goes into your store before launch, not after.

Your part, step by step

From the first call to the first order on your new store

You have orders to pack while this happens. So here is the whole route, start to finish, with your part marked at every step. Most of the work is ours: the planning, the writing, the build and the move.

Two stacks of sealed kraft shipping boxes on a wooden floor by an open back door in early morning light
Where the route ends: orders packed by the door, from a store you run yourself.

Planning and preview

  1. A 30-minute call about your store

    Over Google Meet, you walk us through what you sell, how many products you carry, where your visitors come from, what you're on now and what you want more of.

    From youHalf an hour of talking about your store

  2. One price for the whole store, in writing

    No more than a week later, the scope and a fixed price for it, set down on paper before you've agreed to anything.

    From youRead it, then say yes or no

  3. We plan the catalog and write the pages

    How your products are grouped, what each product page says and in what order, all drawn from what you told us on the call.

    From youNothing to write. It comes from the call

  4. You open the design on a preview link

    A working link rather than a picture of a store. Open it on your phone and move through it the way a shopper would.

    From youLook it over and tell us what you think

Build and move

  1. We build the store

    In Astro, with checkout through Stripe and the sizes, shipping rates and discounts your products call for.

    From youKeep selling on the store you have

  2. We bring your products across

    We move your products to the new store and redirect each old address to the matching new page, so saved links and Google results still land on the right product.

    From youGive us access to your current store

  3. We test real orders, end to end

    Orders placed through the checkout and paid through Stripe, with shipping added and the order emails arriving, before any customer tries it.

    From youNone. We place the test orders

Live

  1. Your new store goes live

    From then on it's yours to run. You add products, change prices and check orders yourself, with no developer in between.

    From youPack the orders

Start with the 30-minute call

Priced in plain numbers

What an online store costs to build

We're an ecommerce website design company that puts its prices on the page, so you can tell whether we fit your budget before you spend half an hour on a call. Your store is priced by what it has to carry, not by the hours it takes us.

A store is priced in our usual range

$5,000 to $40,000

After the intro call, you get one fixed price for your store in writing, within a week. It's set before you agree to anything, and it stays the same however many hours the build takes.

Book a Call

What moves your store within that range

  • Products and variants

    How many products you carry, and how many sizes, colors or options each one comes in.

  • Checkout rules

    Shipping zones and their rates, discount codes, and how those apply when a shopper pays.

  • Connections to your other tools

    Linking the store to what you already run the business with, such as your email list or your accounting. Which ones, and how far each goes, is scoped on the call.

  • Moving from your current store

    Bringing your products across and pointing the old page addresses at the new ones, if you sell somewhere now.

What's yours, and what it costs to run after launch

  • The code, the domain and the accounts

    All of it in your name. The store belongs to you, not to us or to a platform.

  • Each month: hosting and card fees

    No monthly platform plan from us. Running the store costs hosting, with us or any host you choose, plus Stripe's card fees on each order.

  • Who keeps it running

    Our managed hosting is optional. Take it, and we keep the store running and look after it. Skip it, and the code is yours to host anywhere, run yourself or hand to any developer.

A store is priced and agreed the same way as everything in our web design work: scoped up front, fixed in writing, and owned by you at the end.

Two people, first call to launch

The designer and the project lead behind your store

Bullfinch is Kyle and Katie Rutten, a married couple who run the studio between them. You won't be passed from a salesperson to an account manager. The two people below are the ones you'd talk to, and the ones doing the work on your store.

  • Kyle Rutten at a laptop in a bright brick-walled studio, looking straight at the camera

    Kyle Rutten

    Design and build Hosts your intro call

    Kyle is the ecommerce website designer you'd work with. He designs and builds your store himself, and he started out making websites at 14. He's also the one on your 30-minute call, which means whoever asks about your products is the person who lays out their pages.

  • Katie Rutten at a laptop in a sunlit brick loft with tall arched windows, smiling at the camera

    Katie Rutten

    Operations and accounts Runs your project

    Katie runs the business side and every project's schedule. Once you've said yes to the written price, she's who keeps your store moving: what happens next, what we need from you and when, right up to the day it goes live.

No handoff after the call. Through the plan, the build and the move, you deal with the two people making your store, directly.

Answered before the call

What store owners ask before they switch

The money, whether it sells, running it yourself, the move, checkout, and whether we've done this before. A straight answer to each here, so the call can be about your store.

Why pay ecommerce web designers $5,000 or more when a monthly plan and a theme cost far less?

A plan and a theme will get a store online for very little, and for some shops that's enough. What they can't do is fit your products: the same theme dresses plenty of other stores, and each gap it leaves gets filled by an app with its own monthly charge. A store from us is a one-time build, usually somewhere in the $5,000 to $40,000 range, with a fixed price in writing before you commit to anything. After launch there's no monthly platform plan from us, only Stripe's card fees on each order, and the code, the domain and the accounts are in your name. Whether that's worth it comes down to your visitors and your average order, so put your own numbers into the calculator near the top of this page before you decide.

Do ecommerce website design services actually sell more, or just make a store look nicer?

Looking like your brand matters, but it isn't the goal on its own. We won't promise you a number. What changes is the part of the store that does the selling: product pages that settle a shopper's doubts about fit, shipping and returns before the button, a cart that shows the whole total, a checkout that's quick to finish on a phone, and product pages Google can list for what you sell. You'll see whether it's working in your own orders. Compare how many of every hundred visitors buy, and how many orders arrive from Google, over the months before launch and the months after.

Can I add products, change prices and see orders myself, without a developer?

Yes. The store comes with a simple place to add a product, change a price and look over your orders, and it's yours to use from the day you go live. Card payments land in your own Stripe account, so the money side sits where you can see it too. If your current store leans on apps or built-in extras for things like reviews, abandoned-cart emails, label printing or sales tax, we go through that list with you on the call. Together we settle which ones the new store handles and which stay with a tool you already use, before the fixed price is written. Bigger changes, such as a new kind of page, are a job for a developer, us or anyone you choose, since you own the code.

If I move my store, will I lose my Google rankings, my products or my customers?

Your products come across to the new store, and your customer details can come across with them. Passwords don't always transfer between platforms, so a returning customer may be asked to set a new one. For Google, every address on your old store is pointed at its matching new page, so what already ranks keeps its place and anyone following an old link lands on the right product. We can't guarantee a ranking, but a full set of redirects is how a move holds on to what you've built. Your current store keeps taking orders right up to the switch.

Will checkout, payments and shipping work the way they do now?

They're set up to match how you sell today. Cards are taken through Stripe, with guest checkout so nobody has to make an account to pay, and order emails go out on every sale. Your shipping rates and zones, discount codes, and sizes and colors are built in to work the way they do now. Before any customer sees the store we place real orders through it, paid through Stripe with shipping added, and check that the emails arrive. Stripe charges its card fees on each order, much as your current payment processor does.

Have you built stores before?

Honestly, no product store we built is live for you to look at yet. We built and run Pristine Bins' online plan sign-up and payments, through Stripe subscriptions. For your store we'd design and build all of it ourselves in Astro: product and category pages, sizes and colors, shipping rates and discounts, guest checkout and customer accounts where you need them, order emails, and a place to add products, change prices and see orders. Then we test it with real orders before a single customer uses it.

If your store raises a question that isn't covered here, Kyle will answer it on the 30-minute call.

Put your own question to Kyle

Where your price starts

Book a call about the store you want to run

Thirty minutes with Kyle over Google Meet, all of it about your store rather than us. Come with the numbers you put in the calculator, or none at all. Kyle asks; you talk about what you sell and where you'd like it to go.

Five things Kyle will ask about

  1. What you sell

    The products, who buys them, and what a typical order looks like.

  2. How many products

    Tens or a few hundred, and how many sizes and colors each one comes in.

  3. Where your visitors come from

    Search, social posts, ads, email or word of mouth: whatever sends people to you today.

  4. What you're on now

    The platform and theme you sell through, and what would need to come across.

  5. What you want more of

    More orders from the visitors you have, more visitors finding you on Google, or both.

Why the call comes first

Nothing about your store gets priced until we've heard about it, so this call is where your number starts. Book it, and within a week of talking you'll have one fixed price for the whole build, written down. If the number doesn't suit you, say no; you're not tied to anything.

Ecommerce website design services

Length
30 minutes
Where
Google Meet
With
Kyle Rutten
Then
Fixed price within a week

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