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The last agency you'll ever need.

Durango from above at golden hour, the Animas River bending past downtown with the San Juan Mountains behind

SEO for Durango businesses

A Durango SEO company that gets you found by locals and visitors

More calls and bookings from people searching for what you do, whether they live in town or they're planning a trip to Durango from Phoenix or Denver.

You see the plan and the price in writing before you pay anything.

30 minutes on Google MeetIn Ridgway, two hours up US-550, we work with Durango businesses

Why it pays

What showing up on Google is worth

Two kinds of people search for a Durango business. Both of them call whoever comes up first.

Today

Neighbors who need it now

The furnace quits, the dog is limping, it's lunchtime on Main Avenue. They search, tap one of the first few names, and the job is booked before they ever scroll.

Weeks before they arrive

Visitors planning the trip

Families in Phoenix, Texas and Denver pick where to stay, eat and raft long before they drive in. The places they find first are the ones that make the itinerary.

Whoever shows up first gets the call. For a lot of Durango searches, right now, that's someone else.

Ads stop when the budget does. A page that ranks keeps working.

Paid ads

You pay for every click

Each visitor costs you, whether they call or not. Switch the budget off and the visitors stop the same day.

A page that ranks

Nothing per click

It takes time to climb. Once it's there, it keeps bringing people in, in peak season and the quiet weeks, with no bill for each visitor.

Want to know which searches would bring your business the most calls? Ask us on a 30-minute call.

Does it work?

One real result, and one you can see for yourself

The first is an online business in Vancouver that sells educational products. We don't name them here. When we started their SEO, Google's unpaid results sent them 158 clicks a day. Seven months later it was 1,048 a day.

A click from Google is a visit from someone already looking for what you sell.

Clicks a day from Google, unpaid

When we started Added by month 7
Each dot is one click a day: 158 when we started, 1,048 seven months later.

It isn't a Durango business

They sell online, to customers all over, and nobody walks through a door. We'd rather say so than pass it off as local. It's the same work we'd do for you: fix what stops Google reading the site, then build the pages people are searching for.

The one you can see for yourself

If a Google search brought you to this page, you found us the way we want your customers to find you. This page is our own SEO, on our own site.

Ask us what the same work would look like for your business, and how long it would take.

The work

What we actually do

What you're paying a Durango SEO company for comes down to three jobs. Every one of them is there to make your phone ring more.

  1. Fix what stops Google reading your site

    Plenty of sites hide their best pages from Google without anyone knowing. The pages load slowly, or Google simply can't find them. We track down what's in the way and fix it, so the pages you already have get a fair shot.

    A page Google can't read can't show up. A page that doesn't show up never rings.

  2. Build the pages people actually search for

    People rarely search for your name. They search for what they need and where they are: “bike rental durango”, “plumber bayfield”. So we build one page for each thing you sell and each town you serve, written so a customer and Google both see straight away what you do and where.

    Every new page is one more search you can turn up in, and one more way in for someone ready to call or book.

  3. Get you into Google Maps, and keep the listing working

    When locals and visitors already in town need something, they open the map. We get your business onto it with the right hours, phone number and spot on the map, and we keep that listing right through the busy months and the quiet ones.

    A Maps listing has a Call button on it. It's the shortest trip there is from a search to your phone.

It works on the website you already have

Whoever built your site, we work on it as it is. You don't need a new website to start, and you don't need to learn anything or touch it yourself.

Want to know which of the three your site needs most?

Timing

How long it takes, and why to start before your season

The honest answer is that it depends on the search. Some move in weeks. The crowded ones take months. Before you sign, your written plan tells you which of yours is which.

Quieter searches Some move in weeks

A specific service, or a smaller town you cover near Durango, where only a few businesses have a page for it. Once the site is fixed and the right page is up, these are the ones that can start bringing calls early.

Crowded searches Others take months

The searches every outfitter, lodge and restaurant in town wants to win. Climbing those is steady work, month after month, and nobody can honestly rush it.

Your written plan You'll know which before you sign

It lists which of your searches should move first and which will be slow, before you pay for anything. So you know what to look for in the early months, and nothing comes as a surprise.

Start before the season that pays

Durango earns in seasons, and visitors search while they plan the trip, not once they've arrived. So the work that fills your July, or your ski season, has to start months before it.

A calendar of the year. Summer visitors, for rafting, biking and the train, come June to August, and the work for them starts in the months before. Ski season runs December to March, and the work for it starts in late summer and fall. Locals search all year.

This shows the idea, not a schedule. How far ahead to start depends on how crowded your searches are, and the plan says that too.

Serve locals all year? Then there's no wrong month to start. Only a later one.

Tell us your busy months and we'll tell you when we'd start, and which of your searches look quick.

Price

What it costs

A real number, before you ever get on a call. Here's what decides where you land, and what you get in writing before you sign anything.

SEO with us, every month

$1,500 to $5,000 a month, depending on scope

What moves you within the range

  • Services. How many things you sell that you want people to find.

    One or two keeps you nearer $1,500; A long list moves you nearer $5,000

  • Towns. Where you want to show up: Durango alone, or Bayfield, Cortez and Pagosa Springs too.

    Just Durango keeps you nearer $1,500; Several towns moves you nearer $5,000

  • Competition. How crowded those searches already are.

    A few rivals keeps you nearer $1,500; Everyone in town moves you nearer $5,000

Fewer of each keeps you near $1,500. More of each moves you toward $5,000.

Before you sign, a fixed plan in writing

  1. What we'll do

    The fixes, the pages and the Maps work for your business, listed one by one.

  2. What it costs

    Your monthly price, as one number, agreed before any work starts.

  3. What to expect, and when

    What you should see by each point:

    3 months6 months12 months

Then, every month

A report that shows what moved. You always know what you're paying for and whether it's working.

So you can weigh the price against what a few more calls or bookings a month are worth to you, before you pay a cent.

Where would your business land? That's what the first call is for.

The people

Who does the work

Hire Bullfinch as your Durango SEO company and you get two people: Kyle and Katie Rutten. There's no account manager in the middle and nobody to hand you off to. The people you talk to are the people doing the work.

Kyle Rutten, who designs and builds at Bullfinch, looking up from his laptop in a brick-walled office

Kyle Rutten

Designs and builds

Kyle does the hands-on work on your site: clearing what's in Google's way, building your new pages and setting up your Maps listing. Questions about what's being done, and why, go straight to him.

Katie Rutten, who runs operations and the accounts at Bullfinch, smiling over her laptop in a bright brick-walled studio

Katie Rutten

Operations and accounts

Katie runs operations and the accounts, yours included, so anything about your account goes through her.

Two hours up US-550

We work from Ridgway, about two hours north of Durango on US-550, in the same corner of the state. Short seasons and small towns are familiar ground; Ridgway is a small mountain town too.

We work with you by phone and on Google Meet, so the drive never slows anything down.

Meet us before you decide anything.

or call 720-299-8584, weekdays 9 to 5 Mountain

Before you book

Questions Durango owners ask

Short, straight answers to what owners ask before they hire a Durango SEO company.

$1,500 a month is real money. Will it pay me back?

Your plan names the searches we'll go after and why each one brings customers to a business like yours. Then each month's report shows the visits Google sent you and the calls and bookings they turned into. You judge it on those numbers, not on our word.

The last SEO people promised page one, then went quiet. Will you?

Nobody controls where Google puts you, so we never promise a position. We promise the work in your plan, and the report shows you it was done, month after month. You deal with the same two people from start to finish, so there's no one to disappear.

You're two hours away. Why not just hire an SEO company in Durango?

Because the work isn't done in an office. It happens on your website and your Google listing, and we reach both as easily from Ridgway as from Main Avenue. We meet on Google Meet, so a meeting never costs you a drive.

How long until anything happens? My season is short.

Sooner on the quiet searches, longer on the crowded ones, and your plan gives a timeline for each of yours before you sign. With a short season, start a few months ahead of it, as the calendar above shows.

Someone else built my website. Do I need a new one?

No. Most of the sites we do SEO on, we didn't build, so yours is the usual case. Keep it.

What if I want to stop?

Everything we do for you is written down, and all of it stays yours: the pages we build, the fixes to your site, your Google listing and the record of what was done. None of it leaves with us.

Something else on your mind? Bring it to the call. Pick a time below

The next step

Book a 30-minute call

Half an hour on Google Meet to look at how your business shows up on Google today, what would change it, and whether we're the right Durango SEO company for you.

  • 30 minutes on Google MeetFrom your desk or your phone
  • With Kyle or KatieThe same people who'd do the work
  • Nothing to prepareBring your questions, that's all
  • Then, if it fitsYour plan and price in writing, before you pay anything

Start before your busy season, not in it

A new page takes time to climb. Start in the quiet months and it's there when visitors plan their trip. Start once you're busy, and it arrives after they've booked somewhere else.

Busiest in summer?
Start this winter
Busiest in ski season?
Start by late summer

Pick a day, then a time

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Rather talk now? Call 720-299-8584, Monday to Friday, 9 to 5 Mountain.