SEO for local businesses, Leander to San Marcos
Austin SEO company that turns searches into booked jobs
Every day, people across the metro search Google for what you sell, and plenty of them just moved in and have no one to ask. We get your business in front of them, on the map and in the first results, so they call you and not the next name on the list. This is an Austin SEO company for owners who grew on referrals and want the phone to keep up with the growth around them.
$1,500 to $5,000 a month The plan and the price in writing before you sign.
People search for what you sell in
- Leander
- Cedar Park
- Georgetown
- Round Rock
- Hutto
- Pflugerville
- Manor
- Bee Cave
- Lakeway
- Dripping Springs
- Buda
- San Marcos
The customers referrals never reach
Austin keeps adding customers who've never heard your name
New neighborhoods keep filling in, from Leander and Georgetown down to Kyle and Buda. Every family that moves into one needs a plumber, a dentist, a pool service within months. They don't have a name for any of them yet, so they search.
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01The first few months
Their first plumber comes from a search
They haven't met the neighbors. There's no coworker yet who knows a good electrician. When the AC quits on a July afternoon, they pick up the phone and type what they need, with the new town on the end.
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02Where referrals stop
Word of mouth can't find them
Referrals built your business, and they still work among people who know someone who knows you. A household that arrived last month knows nobody. Your name only reaches them if it's on the screen when they search.
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03What one search is worth
The first call can last for years
Whoever shows up gets the first job. Do it well and you're the name they keep: the next tune-up, the cleaning every six months, the answer they give when the next family on the street asks who to call.
Every one of those searches goes to somebody. The rest of this page is how more of them start going to you.
Renting the top spot, or owning it
Stop paying for every click
Ads can put you at the top of Google tomorrow, and they charge you every time someone in Round Rock or Buda taps your name. Stop paying and you're gone the same day. A page that ranks is slower to get going, then it keeps bringing people in, and nobody sends you a bill when they click.
Billed per click
Paying per click
- You pay for
- Every visitor, each time they click
- The day you stop
- The visits stop with the budget
- What you keep
- Nothing
A page that ranks
- You pay for
- The work: the pages, the fixes, your Google listing
- The day you stop
- The page keeps showing up. Without upkeep it can slip over time, but it doesn't switch off.
- What you keep
- The pages and the listing. They stay yours, even if you stop working with us.
Our monthly fee pays for work, not for visitors. What it builds stays put.
Austin SEO services, in plain words
Three things standing between you and the phone
When someone nearby needs what you do and calls a competitor instead, the reason is usually one of these three. Fixing them is what the monthly fee pays for.
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01Your website
Google can't make sense of your site
Pages that load slowly, pages that are broken, pages that never say plainly what you do or which towns you work in. Google won't send people to a site it can't read, so it sends them to one it can.
We fix it.
We find what's tripping Google up and repair it on the site you already have.
The callOnce Google can read the site, it has a reason to show it, and a fast page keeps the person around long enough to call.
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02Missing pages
The pages people look for don't exist yet
Most local sites have one services page and a line about serving the whole area. Someone in Cedar Park looking for one specific job finds nothing on your site that matches, so Google picks a business that has that page.
We build them.
One page for each service you want more of, and one for each part of the metro you really work in, added a few at a time. Where customers drive in from towns an hour or more away, each service page also answers what they check before the trip; that idea shapes our SEO for Lubbock and the South Plains.
The callThe person searching lands on a page about exactly the job they need, in their own town, and it's your name on it.
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03Your Maps listing
Your listing in Maps is thin, or vague about where you work
Your Google Business Profile is the free listing that shows in Google Maps and in the map at the top of a search. Google leans toward businesses close to the person searching, so a shop in Pflugerville with a half-empty listing can drop out of sight for someone in Dripping Springs.
We fill it out.
Hours, categories, services, photos, and a clear service area, so Google knows every part of the metro you cover. Then we keep it current.
The callThe map is where plenty of people choose who to ring, often straight from the listing, without ever opening a website.
After the first fixes, the fee keeps all three moving: new pages, a listing kept up to date, and anything that breaks put right. Each month you get a plain account of what we did, plus the calls, visits and direction requests Google itself counted from your listing.
How long it takes
Your town name moves in weeks. ‘Austin’ takes longer.
The honest answer depends on the search. The narrow ones, where someone types your name or one job in one town, can move in weeks. Searches for the whole city take months, because plenty of businesses already spend heavily to be seen there.
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Your name
your business name
Someone heard about you and looks you up. Few other businesses are trying to show up for it.
Weeks
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One job, one town
“foundation repair hutto”
A single service in a single suburb. Not many sites have a page made for it, so a good one gets noticed.
Weeks
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The whole city
“foundation repair austin”
Competitors with agencies, franchise brands and big marketing budgets are already working to hold these spots.
Months
Your plan lists the searches you actually care about, each one marked weeks or months, before you sign anything.
No one can hand you a place on Google, so we won't pretend to.
What we commit to is the work in the plan. The quick searches can start bringing in calls while the city-wide ones are still climbing.
Austin SEO company pricing, on the page
What it costs, and how you'll know before you commit
Here's the number up front, before any call, and what decides where you land in the range.
Every month, set by the scope of your plan
$1,500 to $5,000
a month
The low end is for a small crew with a few services in a few parts of the metro.
What moves your number
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How many services
Nearer $1,500A handful you want more calls for
Nearer $5,000A long list, each needing its own page
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How much of the metro
Nearer $1,500One or two parts of town
Nearer $5,000Suburbs north, south, east and west
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How crowded your searches are
Nearer $1,500Few businesses trying to show up
Nearer $5,000Plenty of rivals already spending to be seen
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How much needs building first
Nearer $1,500A site that mostly works
Nearer $5,000Repairs and new pages before anything else
You see all of it in writing first
After the call we send you a fixed plan. You read it, ask what you like, and only then decide.
- The searches Which ones we go after for you
- The work What gets fixed, built and kept up
- The price One monthly figure, before you sign anything
30 minutes on Google Meet. Your written plan follows.
Who you'd be working with
Two people, and you'll talk to both
Bullfinch is Kyle and Katie Rutten, a two-person studio. The people on your calls are the people doing the work, so when you ask what's happening with your site, you're asking the person who did it.
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Your website and Google listing
Kyle Rutten
Kyle does the hands-on work. He repairs what's holding the site back, builds the new pages and fills out your listing in Maps. He started building websites at 14 and never stopped.
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Your plan, schedule and account
Katie Rutten
Katie runs your plan, keeps the work on schedule and looks after the account. She keeps more than 30 clients on track, and she's the one to ask when you want to know what's coming next.
- Nobody in between No account manager passing messages along, and no junior handed your site. You deal with the two of us.
- How we talk Calls on Google Meet, so there's no office to drive across town to.
- Where we are A studio based in Colorado, working remotely. We lived in Austin ourselves for a while, too.
- More about the two of us
Short answers
What Austin owners ask before booking
What owners tend to ask an Austin SEO company before the first call, answered in a few lines each.
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There's an agency on every corner here. Why hire one in Colorado?
Because the work happens on your website and your Google listing, and both are reached from a laptop. An SEO company in Austin would be doing the same job from a desk, just a closer one. The two of us called the city home for a stretch as well.
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My last agency sent a report every month and nothing changed.
That's why the plan names the exact searches we're working on, in writing, before you sign. Type any of them into Google whenever you like and see for yourself where you show up. The monthly report we send backs that up, but you never have to take our word for it.
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People ask ChatGPT now. Does Google still send customers?
Yes. When a pipe bursts, people still search for someone nearby and call. Google's own AI answers and its map draw on the same two things we work on, your website and your Business Profile, so a clear site and a full listing are how you get named there as well.
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We're a crew of five. Is this for a business our size?
Yes. The plan is sized by your services and the parts of the metro you want calls from, not by how many people you employ. A small crew with a few services is who the low end of the price above was set for.
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Can you get us into the top three?
We can't promise that. Google sets the order and keeps changing it, so a guaranteed spot isn't ours to give. What we do put in writing is the work and the searches it's aimed at, each marked weeks or months, as you saw above.
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Do I need a new website first?
Usually not. We work on the site you have, whoever built it, as long as there's a login that lets us edit pages. If it can't be changed the way Google needs, the plan says so before you sign, along with what fixing it would cost.
Something else on your mind? Bring it to the call.
Why now, not next spring
Get your name in front of the next move-in
Searches for the whole city take months to move, as we said earlier. That's true whichever Austin SEO company does the work, so the real question is when those months start counting.
Start now, and your pages and your listing are already in place when the next families get their keys in Liberty Hill, Manor or San Marcos and go looking for help. Start next year, and many of them will have found someone else by the time you show up.
On a 30-minute call
What we'll cover
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What you sell
The services you want more calls for, and the jobs worth chasing.
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Where you want the calls from
Which parts of the metro you'd like to hear from, and which you'd rather not drive to.
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What a plan would cost
Roughly where you'd sit in the range, then the fixed price in a written plan after the call.
On Google Meet, with the two people who'd be doing the work. Nothing gets signed until you've read the plan.