For Arlington, Texas businesses
Arlington web design measured in calls, bookings and sales
Most Arlington web design gets judged on how it looks. We build yours to be judged on what it brings in: a fast, custom site that more people find on Google, and more of those people call, book or come in.
5.0 on Google A fixed quote in writing within a week of the call
Your site, in dollars
What your website brings in, in your own numbers
Your website is already worth a figure every month, whether anyone has worked it out or not. Here's the arithmetic. It starts with example numbers: slide them to yours and watch the figure move.
Example numbers · slide to yours
Your website brings in about
$6,000a month
30 people get in touch and 15 become customers, at $400 each: about $72,000 a year.
That's the figure as things stand. Now press the two buttons below.
Two ways a site brings in more
A real result · Denver, Colorado
1.8% to 8.0%
A music school in Denver went from 1.8% to 8.0% of its visitors getting in touch, in six weeks.
Every figure above is your own arithmetic, not a forecast or a promise. What a new site would do for you depends on your business, and that's what the call is for.
More people find you
Showing up when Arlington and the towns around it search
The best-looking Arlington web design does nothing for you if nobody nearby ever sees it. Google shows you to more people when it can tell what you do and where you do it, so every site we build is set up that way from the day it goes live.
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A page for each service you sell
Someone searching for one job lands on the page about that job, not on a homepage that mentions it in passing.
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A page for each nearby town you work in
Only the ones you really serve, each saying what you do there, so people searching from those towns can find you too.
- Grand Prairie
- Mansfield
- Kennedale
- Pantego
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Quick to open on a phone
The person searching from a parking lot gets your page straight away, and reads it instead of going back to the results.
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Clean code, built to Google's own guidelines
Google can read every page and tell what each one is about, with nothing in the code to trip it up.
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Your Google Business Profile linked
Your listing on Google Maps and your website point to each other, so people who come across one end up at the other.
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Tracking switched on at launch
Google Search Console (Google's own report of which searches show your site and how often people click) plus call and form tracking, from day one. You see the searches that found you and the calls and messages the site sent your way.
A real siteColorado's Western Slope
Pristine Bins answers “do you come to me?” from a ZIP code
A trash bin cleaning company whose prices, plans and service area all depend on the street you live on. A visitor types their ZIP code and the site tells them whether they're covered, which plans they can get and what each one costs. Around Arlington, the same thinking means a customer in Mansfield can see in seconds that you work in Mansfield.
See how the Pristine Bins site works- service areas
- 11
- plan combinations
- 15+
- pages
- 7
More of them pick you
Same visitor, two homepages
Someone near Arlington needs what you do, finds you on Google and taps through to your homepage. What they see in the next few seconds decides whether they call you or go back to the search results. Here is the same homepage twice: the usual kind, then rebuilt around how people decide, one change at a time.
Five changes, same visitor
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What you do and where, in five seconds
A slider that says “Welcome to our website” tells a stranger nothing. One plain line says what you do and that you do it around Arlington.
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A price range or a “from” price, up top
With no price anywhere, people have to ring around to find out if you're in their budget, or they don't ring at all. A starting price near the top answers it first.
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One clear next step on every screen
Three buttons that all mean “find out more” leave the visitor to choose. One button that stays in reach as they scroll tells them what to do next.
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Your rating beside the button
Right when someone is deciding, they look for proof that others chose you. Your Google rating sits next to the button, not on a page they'll never open.
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Tap to call
Your phone number comes out of the footer and up to the top of the page. One tap on a phone and they're talking to you.
A real resultBritish Columbia, Canada
Same ads, two pages, two prices per lead
A family dental practice in British Columbia ran the same ads to two pages. The only difference was where people landed: its homepage, or a page built for new patients.
Cost per lead, in Canadian dollars
- From its homepage
- C$109
- From a page built for new patients
- C$78
Live sites we built
Three businesses, three ways the site earns
None of these is in Arlington, and only one is in Texas. We show them because each makes its money a different way, so each site is built around a different thing. All three are live: open them on your phone.
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Gonzales, Texas
Cattle Country Festival
Earns from camping tiers and group packages
A three-day country music festival with camping. A ticket gets a fan through the gate; the bigger spend is where they camp and who they bring. So the site puts every camping tier and group package side by side, and the rest of its 12 pages lead back to that choice.
cattlecountryfesttx.com98
out of 100 on Google's speed test on a phone
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Colorado's Western Slope
Pristine Bins
Earns from cleaning plans that change from town to town
Ask a trash bin cleaner what a plan costs and the honest answer is “depends where you live”, which is a hard thing to put on a homepage. So the site asks where first, then shows each visitor only what's true for their street.
pristinebinsco.com11
service areas, each showing only its own plans and prices
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Ouray, Colorado
Cahoots Tavern
Earns from people coming through the door
An eclectic tavern in a small mountain town. For a place like that, the feel of the room is what you're selling, and its old Squarespace site didn't have it. The custom one does, and it scores 99 out of 100 on the same phone speed test.
cahootstavernouray.com18days
from the first call to the new site going live
Three different businesses, one starting question: how does the money come in? It's the first thing we'd ask about yours.
How we build it
Nothing to patch, nothing slowing it down
We build your site in Astro, not WordPress or a one-size-fits-all site builder. In plain terms, Astro makes each page ahead of time and sends it to the phone finished, with almost no code left for the phone to run. So it opens fast on launch day and is just as quick a year later.
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Speed
Light enough to open straight away
A page that small is on the screen before your customer thinks about going back to the search results. It's a big part of why the tavern site above does so well on Google's phone test.
Under 250KB
Each page of the Cahoots Tavern site, which is very little for a phone to download.
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Upkeep
Nothing to keep updating
No plugins waiting on updates, no theme stuffed with features you never use, and nothing quietly slowing the site down a year from now.
Off your to-do list
- Plugin updates
- Theme bloat
- Next year's slowdown
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Editing
Still yours to change
Your staff update text, prices, hours and photos in an admin panel where every field is labelled, then save. Nothing on the site changes unless someone on your team changes it.
What your staff can change
- Text
- Prices
- Hours
- Photos
A fast page keeps the customer who was about to call. Prices and hours your staff can fix themselves mean the page is still right when that customer reads it.
Who you'd work with
The two people who build it
Bullfinch is Kyle and Katie, and that's the whole agency. One designs and builds your site, the other runs the project and your account. You never get passed to an account manager or a junior who is hearing about your business for the first time.
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Designs and builds your site
Kyle Rutten
Kyle works out what each page has to do for your business, designs it, then builds it himself. The person you explain your customers to is the person who turns that into the site.
He has been making websites since he was a teenager.
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Runs the project and your account
Katie Rutten
Katie sets the schedule and books the rounds where you look over your pages and tell us what to change. She looks after the account side too, so you always know what happens next and when. Every date she gives you is a date she keeps.
30+
active client projects she runs, every one on schedule
The first call is 30 minutes on Google Meet with Kyle, who would design and build your site. If you go ahead, Katie runs the project from there. From that call to launch day, they're the only two people you deal with.
Cost and time
$5,000 to $40,000, fixed before we start
Most sites we build land between $5,000 and $40,000. Where yours lands depends on what it has to do for your business, and you know the exact number before any work begins.
$5,000
$40,000
Near the bottomA site with a handful of pages.
What moves it upBooking, payments, many service or town pages, or adding ongoing SEO or Google Ads.
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How it's priced
Within a week of the intro call, you get a fixed-scope quote in writing: one price for an agreed list of work. No hourly meter and no surprise invoices.
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What you own
The domain, the site and its pages are yours. We can host the site and look after it, or hand it over clean so you can take it anywhere.
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How long it takes
Cahoots Tavern was live 18 days after we first spoke. Cattle Country Festival took three weeks.
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What it takes from you
Some short calls with us. Then, a few times, you read through your new pages and tell us what you'd change. You run your business while we build.
Set that range beside the monthly figure you worked out earlier on this page. We won't promise how soon a new site pays for itself. On the call you'll hear roughly where yours would land, and the written quote makes it exact.
Before you book
Arlington web design questions owners ask before they book
Six things owners usually want settled before they give us half an hour. Anything missing from the list, we'll cover when we talk.
Our last site was built by an Arlington web design company in town. Does it make a difference that you're not here?
Not to what the site earns. That comes down to how it's built: whether Google can tell what you do and which towns you serve, and whether the people who land on it pick up the phone. The work itself happens on short Google Meet calls and on preview links you open on your own phone, so you see every page before your customers do.
A few years back we paid good money for a new site and got a prettier one with the same quiet phone. Why would this time be different?
Because looks were never what earned the money. A site brings in more in two ways: more people around Arlington find it, and more of the ones who land on it call, book or come in. We build for both from launch day. You've seen each on this page with real numbers: the Denver music school whose share of visitors getting in touch rose from 1.8% to 8.0%, and the British Columbia dental practice paying C$78 a lead from a page built for new patients against C$109 from its homepage. Those are their numbers, not a promise about yours.
Google shows us for a few searches right now. Do we lose that when the old site comes down?
Protecting it is part of the move. Before launch, every address on your old site, whether it lives on Squarespace, Wix or WordPress, is mapped to the page that replaces it, so Google and anyone with an old link land in the right place instead of on an error. When Outlaw Industries, a maker of turnstiles and access-control gates, moved to its new site, 588 of 588 old addresses were redirected and every one was checked on the live site.
Our office manager keeps the hours and prices up to date. Will they still be able to, or does every change go through you?
They will. Text, prices, hours and photos each sit in a labelled field in an admin panel: they type the change and save. You won't be waiting on us to fix a price or post a holiday closing.
We've been stung by a bill that kept growing. How do we know what this will cost?
You know before anything starts. Within a week of the call you get one fixed price in writing for an agreed list of work, somewhere in that $5,000 to $40,000 range depending on what your site has to do. Nothing is billed by the hour.
We're busy running the place. How long does this take, and how much of it lands on us?
Very little lands on you: a few short calls, and a few rounds of looking over pages and telling us what's off. Most sites take a few weeks, and on the call you'll hear what yours would take.
The next step
Talk through your website in 30 minutes
Before you put money into Arlington web design, tell us how your business gets its customers today. The call is 30 minutes on Google Meet with Kyle, who would design and build your site.
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You tell us
What you sell, who buys it, how they find you now and what your site does for you today.
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We tell you
What we'd build for your business and roughly what it would take, in money and in weeks.
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Within a week
A fixed price in writing for an agreed list of work. You decide from there.
Why this month
Remember the monthly figure you worked out near the top of this page? While your site stays as it is, that figure stays as it is too. Each month you leave it is another month at that number.