Accounting website design that brings in year-round clients
Our accounting website design for CPA, tax and bookkeeping firms has one job: more monthly clients, fewer one-off returns. The site gets found when businesses search for the work you want, turns those visits into booked consultations, and sends tax documents to the client portal you already use, never through the site.
$5,000 to $40,000, fixed in writing before we start 5.0 on Google
Where new clients start
Your website earns two ways
For an accounting firm, new revenue starts on the website. Almost everyone who hears your name, from a referral or a search, looks you up before they call.
That's why we treat web design for accountants as a money question before a looks question.
Both start the same way: someone finds your site and decides whether to call.
More of your visitors book a consultation
Every page is laid out the way people choose an accountant: what you do, who you do it for, what it starts at, then the button. So more of the people already reading your site take the next step.
More of the right businesses find you
Every page is built to Google's own guidance on speed, phones and structure, so the work you want more of can show up when a business owner searches for it.
Move either one and your year-round book grows. Every site we build works on both from day one.
A year of searches
Tax season fills your inbox. The rest of the year pays the bills.
Here are twelve months of Google searches across the US. People look for tax help in a rush, right when you're already full. They look for bookkeeping at the same steady pace all year, and that's the work that pays you every month.
“tax preparer near me”
Searched in a rush
“bookkeeping services near me”
Searched every month
| Month | “tax preparer near me” | “bookkeeping services near me” |
|---|---|---|
| October 2025 | 35,556 | 1,923 |
| November 2025 | 13,579 | 1,524 |
| December 2025 | 40,160 | 1,896 |
| January 2026 | 67,200 | 2,231 |
| February 2026 | 88,889 | 2,554 |
| March 2026 | 88,843 | 2,195 |
| April 2026 | 63,025 | 2,103 |
| May 2026 | 20,748 | 1,846 |
| June 2026 | 17,669 | 2,083 |
| July 2026 | 20,561 | 1,901 |
| August 2026 | 19,847 | 2,280 |
| September 2026 | 25,535 | 2,062 |
National monthly estimates (Ahrefs, US), October 2025 to September 2026. Each chart has its own scale.
And climbing Searches for “fractional cfo” went from 10,826 a month in January 2025 to 15,140 in September 2026, up about 40%.
So an accounting firm's site has two jobs.
January to April
Tell late tax clients where you stand
A short note near the top says plainly whether you're taking new returns this season. You change it yourself, the day you fill up, so fewer people call the front desk to find out.
Every month
Get found for the work that comes back
The rest of the year, the site turns up when a business owner looks for bookkeeping, payroll or advisory: the clients who pay you twelve times a year, not once.
One service, one page
A page for each service, with who it's for and where the price starts
Business owners don't search for your firm's name. They search for the work they need done. One Services page with a list of bullets ranks for none of the searches below. A page for each service can.
Websites for bookkeepers get the same treatment: monthly books, payroll and cleanup each have a page of their own. That is what bookkeeping website design means to us.
What businesses type into Google, average searches a month over the past year
- fractional cfo 14,000
- payroll services for small business 6,300
- outsourced accounting services 4,100
- bookkeeping services for small business 3,400 Drawn as an example below
- tax resolution services 3,200
National monthly estimates (Ahrefs, US), averaged over the past 12 months, pulled October 13, 2026.
Monthly bookkeeping for small businesses
Who it's for
Contractors, shops and service businesses with under 20 staff. Sole proprietors, LLCs and S corps.
Not a fit: one-off personal returns.
What's included
- Bank and card accounts reconciled every month
- A profit and loss and balance sheet each month
- Year-end books ready for your tax return
Starts at
$ a month (your fee)
Your books are kept by our staff and reviewed by a CPA.
Who it suits, said up front
Industries, entity types, size. The businesses you want see themselves and book. The ones you can't help see that too, before they ring the front desk.
A starting price, if you want one
Circular 230 lets you publish fixed fees for routine services, hourly rates, fee ranges and the fee for an initial consultation. You then charge no more than that for at least 30 calendar days after you last publish it. Leave the price off and the page still does its job.
Credentials as held, and no promises
We write CPA and EA exactly as your people hold them, never “certified” for an enrolled agent, and nothing that promises an outcome. The AICPA Code rules out advertising that is “false, misleading, or deceptive.” Every page is written to that line.
Sources: 31 CFR §10.30(a)-(b) · AICPA Code of Professional Conduct 1.600.001 · Ahrefs Keywords Explorer, US, 2026-10-13.
Client data
Tax documents never go through your website
You already take care with your clients' files. The website shouldn't be the weak spot. So we draw a line down the middle: the site collects what it takes to start a conversation, and everything sensitive goes to the client portal you already use.
What a new client might send you
Asks for
Your website form
Only what it takes to call them back
- Name
- Phone or email
- The service they need
- Business or personal
Please don't send tax documents or Social Security numbers through this form.
Upload documentsHolds
Your secure portal
The client portal you already use
- Social Security numbers
- W-2s and 1099s
- Last year's return
- Bank statements
Where that button takes them
IRS news release, Aug. 18, 2026
“Federal law requires tax and accounting professionals to create and maintain a Written Information Security Plan.”
The same release says the FTC requires each firm to “Select service providers that can maintain appropriate safeguards.” Your website is one of those providers. So we keep client data off it.
No website makes a firm compliant, and we won't claim ours does. What it can do is stay out of the way: it never asks for a client's tax documents, and we never store them.
Source: IRS, IR-2026-92
A form that asks for four things, and says what not to send
Name, phone or email, the service they need, and whether it's for a business or for themselves. A line on the form asks people to keep tax documents and Social Security numbers out of it.
An Upload documents button that opens your portal
Clients who come to the site to send files find one plain button, and it takes them straight to the portal you already use. The files go there, never through the website.
No tracking you didn't ask for
We add no third-party trackers to your firm's site. If you want visitor stats or ad tracking later, say so, and we add that one thing.
The site itself
Fast pages you can change in the middle of tax season
Our accounting website design is built in Astro, not WordPress or a one-size-fits-all builder. Every page is finished ahead of time as plain HTML, so there are no plugins to keep patching and no theme deciding what your site can do.
Then it stays out of your way. When March gets busy, the small changes are yours to make.
Notice at the top of every page
Full for new personal returns this season. Still taking monthly bookkeeping clients.
Live on your site
On a phone
Plain pages that open fast
A business owner checking you out between jobs is usually on a phone. Astro hands that phone a finished page, rather than making it wait while a database and a stack of plugins put one together, so your services and your booking button show up quickly.
In the busy months
Hours, fees and notices: you change them
Office hours, filing deadlines, a “taking new returns” note, your fees. You edit them in an editor we set up with the site, and the change is live in minutes. No emailing us and waiting in the middle of March.
Ownership
Made for your firm, and the code is yours
Not a template that other firms are also using. We design every page around your services and the clients you want, and the code sits in your own repository. If you ever leave us, the site leaves with you.
The people
Who builds it
Bullfinch is two people. One designs and builds your site, the other keeps the quote, the schedule and the invoices in order. Nobody sits between you and them.
Design and build
Kyle Rutten
Kyle designs every page and writes the code himself. He's the one on your intro call, and the one you go back and forth with about the site, from the first draft to the day it goes live.
Operations and accounts
Katie Rutten
Katie runs the business side: your quote, your project schedule and your invoices. She keeps thirty-plus active clients on schedule, so you always know what's next and what you owe.
- No account manager
- You talk to the people doing the work
- Every call on Google Meet
Price and timing
What it costs and when to start
Here's what accounting website design costs with us and how long it takes, so you can plan it around tax season instead of into it.
Most sites we build
$5,000 to $40,000
Where yours lands depends on how many pages you need and how many other tools the site has to connect to.
- You pay for the build once, at a fixed price, not by the hour.
- Hosting and care after launch is monthly, and only if you want it.
- Nothing locks you in. If you'd rather take the site elsewhere, we hand it over clean.
From the call to launch
-
A 30-minute call
Tell Kyle about your firm, the clients you want more of, and what your site does for you now.
-
A written quote within a week
The scope and the price, set down in writing before any work starts.
-
You approve every page
We write each page from what you send us and one short conversation. You and your partners read it, and nothing goes live until you say so.
-
Live in about 60 days
A typical site launches about 60 days after you say go. Every old page address is sent on to its new page, and the link to your client portal comes across with it.
To be ready before January, start in the fall
Say go in October and a typical site is live by December, before the first returns land on your desk. Say go in February and launch falls in April, in the middle of your busiest weeks.
Whatever you spend buys something you keep. You own the domain, the code and the hosting account.
Your firm's fixed price starts with a 30-minute call. Book a call
Before you book
Questions accounting firms ask before they book
The things that make a busy firm hold off on a call, answered plainly. If yours isn't here, ask Kyle on the call.
Have you done CPA website design before?
Not yet. You would be our first CPA, tax or bookkeeping firm. The scope and the price are fixed in writing before we start, and you approve every page before it goes live.
We're buried January to April. How much of our time does this take?
One call to start, then reading pages when they're ready. We do the writing from what you send us, so nobody at the firm has to draft copy. Tell us your busiest weeks and we plan the page reviews around them.
Will it work with our client portal?
Yes, it links to the client portal you already use. Clients sign in where they always have, and their files go there, never through the website. We never store client documents.
Our current site came with a monthly template plan. What happens to it?
You decide what comes across and what goes. We map each address on the old site to its new page and redirect it, so old links and bookmarks still land somewhere useful, and the portal link moves over too. Once the new site is live, the old plan is yours to cancel.
Can we publish our fees and change them ourselves?
Yes to both. Circular 230 (31 CFR §10.30) lets you publish fixed fees for routine services, hourly rates, fee ranges and the fee for an initial consultation, and you then charge no more than the published fee for at least 30 calendar days after you last publish it. Fees, hours and notices are all yours to edit in the site editor whenever they change.
Do we own the site?
Yes, all of it. The domain and the hosting account are in your firm's name, and the code sits in a repository you own. You can take it to another developer any time, and nothing ties you to us.
Do we need SEO too?
Not to start. The accounting website design itself is built to Google's own guidance on speed, phones and structure, with a page for each service you want found. If you want more push in search after launch, ongoing SEO is an option on top, and it's your call.
The next step
Book a 30-minute call
Accounting website design with us takes about 60 days from the day you say go. That makes the months before tax season the time to start, so the new site is live and working before your phones get busy.
- Where
- Google Meet. Kyle hosts, and the link comes with your confirmation.
- We look at
- Your current site, and the clients you want more of.
- You leave knowing
- What we'd change, and how your fixed quote works.
Want the wider view first? Read about our web design service.