Southwest Salt Lake Valley rooftops and streetlights at dusk, below the Wasatch Range's last light

West Jordan web design that turns searches into paying customers

Good West Jordan web design passes one test: your website brings in more than it costs. Ours are built so more people across the valley find you on Google, and more of them call, ask for a quote or book.

See the work

What your website should be earning each month

Before you weigh what a site costs, work out what it should bring in. Any West Jordan web design quote, ours included, is easier to judge once you know that number.

A site earns in two ways: people nearby who need what you sell find it, and enough of them pick up the phone, send the form or book. Those two multiply, so moving both is worth far more than fixing one.

Your month in four numbers

Example numbers. Slide each one to yours.

800 People who land on your site
2% Call, send the form or book
25% Of the people who got in touch
$1,500 What one job is worth to you

$6,000 a month

16 people get in touch, 4 become jobs. That's $72,000 a year.

Move one number, or move both

A site that more people find, and that gets more of them to call, earns more than either change would on its own.

That's because the extra visitors call at the better rate too. The orange line is money neither change makes by itself.

Say both went up by half. This uses your numbers from above to show the idea. It isn't a promise.

  1. What you earn now $6,000 At the numbers above
  2. From more people finding you +$3,000 1,200 visitors a month instead of 800
  3. From more of them calling +$3,000 3% get in touch instead of 2%
  4. From both together +$1,500 Only there when both go up
  5. Your month with both $13,500 a month

Bring your real numbers to a 30-minute call and we'll tell you plainly which of the two your current site is short on.

Your customers don't stop at the city line

Cross one street and you're in another city.

South Jordan, Taylorsville, West Valley City, Kearns, Riverton and Herriman run edge to edge with West Jordan, and the people who'd hire you live in all of them. They search with their own city's name, or just "near me". A site that only says West Jordan misses most of those searches.

The fix is a page for each service you offer and each city you really serve, so a search in Riverton lands on the page about Riverton. Only places you actually work: a page for a town you don't serve misleads Google and wastes the caller's time. Where your customers live is one of the first things we ask on the call. That's how we plan web design: West Jordan, plus every other city you work in.

Map of West Jordan and the six cities around it West Jordan sits in the middle of the southwest Salt Lake Valley. Kearns and Taylorsville lie to the north, with West Valley City beyond them; South Jordan lies to the south, Riverton beyond it and Herriman to the southwest. The Jordan River runs along West Jordan's east side. The Oquirrh Mountains line the west edge of the valley and the Wasatch Range the east. Oquirrh Mountains Wasatch Range Jordan River West Valley City Kearns Taylorsville West Jordan South Jordan Riverton Herriman
7 cities, edge to edge. Each one you serve gets a page of its own. Sketch, not to scale

Already working, in Colorado

Pristine Bins: eleven service areas, one setup

A family-run bin-cleaning business on Colorado's Western Slope, with the same spread you have: customers in town after town. A visitor types in their ZIP and sees the plans and prices for where they live. A ZIP outside the area joins a waiting list, which tells the owners where to grow next.

See how the Pristine Bins site works

Found on Google, then picked on the page

Neither half is an extra you pay for later. Both work on launch day, because that's the whole job of website design: West Jordan customers find you on Google, then pick you over the next name on the list.

Before they click

Found on Google

  • A page for each service. A search for one job lands on the page about that job, not your homepage.

  • Clean headings. Each page reads like a clear outline, to people and to Google.

  • Fast on a phone, even on one bar of signal in a parking lot.

  • Labels Google can read. Behind every page sits a little code that tells Google what the page is about.

  • Search Console from day one. Google's own report of which searches show your site, connected at launch.

After they land

Picked on the page

  • One clear next step on every screen. Call, ask for a quote or book; nobody has to hunt for it.

  • Price and process, answered early. What it costs and how it works, on the page before anyone calls.

  • A phone number that dials with a thumb. One tap and it's ringing.

  • Short forms. Only what you need to call them back, so more of them finish it.

Full Scope Metals homepage: a metal roofing headline and Get a Quote buttons above a photo of standing-seam roofs
The Full Scope Metals homepage, as built.

A site we built · Kremmling, Colorado

Full Scope Metals: four fields, and the quotes come in

A custom metal roofing fabricator that sells to contractors. We cut its quote form to four fields that go straight to a real inbox. Quote requests are now the main way the site brings in work.

The whole quote form:

  • Name
  • Phone
  • Project
  • What they need
Read the Full Scope Metals case study

Why we don't build on WordPress

A page that's still loading when someone taps it gives them time to go back and try the next name on the list.

So we build in Astro, a tool that turns each page into plain HTML carrying only the code that page needs. The page is ready before anyone asks for it: quick to open on a phone, and easy for Google to read.

What your site won't be carrying

  • Plugins that each need updating
  • A theme to keep current
  • Page-builder code on every screen
  • Security patches to chase

It's how every site we build is made, and you don't have to take our word for what it does.

Five sites built this way, scored on a phone

Lighthouse is Google's own 0–100 test of how fast and well a page works on a phone. Each score below is that site's own result on the phone test.

  1. Full Scope Metals 100 out of 100
  2. Basecamp Ouray 99 out of 100
  3. Outlaw Industries 99 out of 100
  4. Trademade 99 out of 100
  5. Stratalock 98 out of 100

Put your current site through the same test on PageSpeed Insights and see where it lands.

The two people who'd build yours

Bullfinch is Kyle and Katie Rutten, the two people who'd build your site. Whoever you meet on the call does the work: no account managers, no junior handoffs, nothing sent to an outside shop.

Kyle Rutten, who designs and builds the site, at his laptop

Design and build

Kyle Rutten

Designs and builds your site, every page of it. He's been building websites since he was 14.

Katie Rutten, who runs the project, the schedule and the account, at her laptop

Project and account

Katie Rutten

Runs the project, the schedule and the account, from the first call to launch day.

We're not in Utah. Here's why that doesn't slow anything down.

  • On your site

    The work happens on your website, so where we sit doesn't change it.

  • Google Meet

    Every call is face to face on a screen, from wherever you are.

  • Preview link

    You click through the new site on a link while it's being built.

  • Mountain Time

    Utah works the same hours we do, and you get a real reply within one business day.

The call is with the person who'd build your site, not a salesperson.

What it costs, and the four steps to launch

Here's what a site from us costs, in plain numbers, and every step from the first call to launch day.

Most builds land between

$5,000 and $40,000

Toward the low end

A small site: a few pages and a quote form, nothing hooked up to other software.

Toward the high end

A page for every service and city, booking or payment hookups, and whether you add ongoing SEO or Google Ads.

Wherever yours lands, the written quote lists every cost before you sign, one-time and monthly (if any), so there's no bill you haven't seen. No hourly meter.

  1. 0130 minutes

    The call

    What you sell, where your customers are, and what the site has to do for you.

  2. 02Within a week

    The quote

    In writing, with every page and hookup listed and one fixed price for all of it.

  3. 03The weeks between

    The build

    You click through each page on a preview link as it comes together, on your own phone.

  4. 04Launch day

    Going live

    Calls and form sends are tracked, and Google Search Console is set up, so you see which searches turn you up.

How long Under ten pages, four to six weeks. Bigger builds, 60 to 90 days.

After launch, you choose

We keep it running

We host it, keep it updated and make your changes, with SEO or Google Ads on top if you want them. What that costs is written into the same quote before you sign.

You run it

We hand it over clean, with the domain, the code and every account in your name. Nothing monthly to us.

Straight answers for West Jordan owners

What's usually still on an owner's mind by this point, answered short.

Anything else, ask us on the call or ring 720-299-8584.

My site already looks fine. Why would a new one bring in more?

A site that looks fine was usually made to be looked at. Good West Jordan website design starts from a different question: what should this page get someone to do? Then the site is judged on the calls and quote requests that come in, and tracking set up on launch day shows you the count.

We're on WordPress, Wix or Squarespace. Will moving lose what Google knows about us?

No. We move the site page by page, and every address your old site used gets a redirect to its new page. Old links and search results still land in the right place, and what Google already knows about you carries over.

Will I own it, or need you for every change?

You own it: the domain, the code and the accounts, so you can take it anywhere. Hours, prices, photos and everyday wording change in a simple editor we set up, or you send it over and we make the change.

You're not here. Does that matter?

Not for the work. We meet on Google Meet, and Utah is on Mountain Time, the same clock we work by.

See what your site could bring in

Every month your site looks fine and stays quiet is a month of calls going to someone else in the valley.

Book 30 minutes on Google Meet with the person who'd build the new one, and we'll go through three things:

  1. What you sell, and what a typical job pays.

  2. Where your customers are: the towns you actually serve.

  3. What a site would take to earn more than it costs.

Within a week

A fixed-scope quote in writing, so you can weigh what West Jordan web design from us would cost against what it should earn you.

Rather talk now? 720-299-8584

5.0 on Google

Pick a time for your 30-minute call

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