PETE'S PANELS
The Challenge
Pete's Panels needed a digital transformation that would accurately represent their comprehensive office furniture services while driving qualified leads through multiple channels. The primary challenge was creating an e-commerce platform that clearly communicated Pete's full range of capabilities - from new and used furniture sales to office liquidation, space planning, installation, and maintenance services - while maintaining intuitive navigation for customers seeking specific solutions.
Our Approach
We developed a comprehensive digital strategy that positioned Pete's Panels as Colorado's complete office furniture solution provider rather than just another furniture retailer. Our approach focused on creating clear service pathways that guide visitors from initial discovery to conversion, whether they needed a single desk or a complete office transformation. We restructured their digital presence to highlight their full-service capabilities while maintaining the competitive pricing and responsive service that built their reputation.
Design
Visual hierarchy guides visitors through distinct service pathways - whether they're furnishing a new office, liquidating existing furniture, or seeking design consultation. Product galleries showcase both new and used inventory with clear pricing transparency, while service pages detail installation, maintenance, and space planning capabilities.
Strategic Planning
The strategic plan prioritized local SEO optimization targeting Colorado businesses while developing PPC campaigns that captured both product-specific searches and service-based queries.
Creative Development
We developed targeted content for different customer segments while maintaining Pete's authentic, approachable brand voice that has built trust throughout the Colorado business community.
Meaningful Metrics
The redesigned website successfully communicated their full service capabilities, resulting in increased inquiries for high-value services like office space planning and complete liquidation projects. The integrated approach of website redesign, SEO, and PPC created a cohesive digital presence that accurately represents Pete's Panels as Colorado's complete office furniture solution provider.
185%
Increase in qualified service inquiries
15x
Improvement in local search visibility
220%
Growth in e-commerce conversion rate
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