If you view SEO as a task and not a practice, someone will eat your lunch.

Ever heard of entropy? Your website is not magically immune to the second law of thermodynamics.

The good news is that if you embrace this fact, it leads to more eyes on your site, more customers, and more money in your pocket.

So how does a person “embrace” the art of ongoing SEO?

Don’t worry, we’ll get into that but first let’s clear up a few things.

Kicking Things Off: The Truth About Ongoing SEO

Myth: Once you set up your SEO, it’s like a well-oiled machine – just set it and forget it.

Fact: Ongoing SEO is like keeping up with a temperamental rock band. The moment you think everything’s smooth sailing, someone throws a TV out a hotel window.

The digital world is a chaotic soup of unpredictable changes and fickle trends.

Think of the digital landscape as a battleground, where everyone’s jostling for the same thing – visibility, credibility, and the ever-elusive top spot on the search results page. And that battleground is constantly shifting, thanks to updates, tweaks, and the incessantly evolving behavior of internet users.

Bold Ongoing SEO Statement

If you believe that you can handle ongoing SEO with the same tactics you used a couple of years ago, then you’re in for a rude awakening.

Ongoing SEO isn’t just about chasing the top spot. It’s about staying relevant. So, every piece of content you publish, every link you earn, every SEO maintenance or on-page optimization you make – it’s all part of an ever-evolving strategy to stay ahead of the game.

It’s relentless. And if you’re not constantly updating and maintaining, you’re not just standing still – you’re moving backward.

Those Ever-Changing Algorithms: They’re Like Moody Teenagers

algorithms behave like teenagers

Look, if there’s one thing that epitomizes the frustrations and unpredictability of the digital realm, it’s search engine algorithms. Mapping the latest search engine algorithm is akin to living with a teenager whose musical tastes shift overnight. One day it’s classic rock, and by morning, it’s hardcore techno. And just when you think you’ve got a handle on it, they’re onto jazz fusion.

Why The Shiftiness?

  • Ongoing SEO Shuffle: Search engines have one job: provide users with the best possible results. As users evolve, so do algorithms. Ongoing SEO? It’s not just about mastering today’s dance moves; it’s about predicting tomorrows.
  • Keeping Us on Our Toes: Like any hormone-peaking teenager, algorithms keep webmasters guessing. They push us, test our limits, and ensure we don’t get too comfortable with our SEO strategies.

Examples of Algorithm Changes

  • Google’s Panda: Rolled out in 2011, it took a wrecking ball to sites with poor-quality content. Websites that relied on thin content saw a nosedive in rankings.
  • Google’s Penguin: Unveiled in 2012, it went after sites that thought they could spam their way to the top with sketchy backlinks.
  • Google’s Mobilegeddon: Launched in 2015, this update prioritized mobile-friendly sites. Those that weren’t responsive? They got the cold shoulder.

What’s the Takeaway Here?

If you’re involved in ongoing SEO, you need a blend of vigilance, adaptability, and a dash of clairvoyance. Anticipating the next algorithmic mood swing is essential, but so is rolling with the punches and adapting on the fly.

Because let’s face it: algorithms are the gatekeepers, the decision-makers. And if you’re not paying attention to their whims, you might as well be screaming your website’s value into the void.

The Whims of the Masses: How Everyone’s Search Habits Are Just… Weird

If you’ve ever eavesdropped on someone’s search query or caught a glimpse of the bizarre keywords people use to find stuff online, you’ll know that human search habits are… well, a special kind of crazy. But there’s method to the madness. Here’s the lowdown:

  1. Changing with the Times: Remember when “mp3 download” was the hottest search? Now people are asking their devices how to “make a Dalgona coffee” or “DIY face masks.” People’s curiosities evolve with cultural shifts, media influence, and global events.
  2. Predicting the Unpredictable: In the early 2000s, who could’ve guessed that by 2020, “how to mute yourself on Zoom” would be a legit query? As content creators or website owners, it’s not just about understanding ongoing trends, but also about anticipating the absurdly unexpected.
  3. The Voice Revolution: With Siri, Alexa, and their other chatty pals, voice search is changing the game. Gone are the days of disjointed keyword queries. Now, it’s full sentences like, “Hey Google, why does my cat stare at the wall for hours?” (Honestly, we’d all like to know).
  4. Mobile Mania: With smartphones surgically attached to our hands, mobile search now dominates. And people aren’t just looking up stuff; they’re doing it while multi-tasking – shopping in queues, during TV ad breaks, or, heaven forbid, at red lights.
  5. Emerging Tech’s Wildcards: VR searches, AR queries, wearable tech… the future is straight out of sci-fi. And while we’re not all asking our smart glasses for the nearest sushi spot yet, it’s only a matter of time.

Here’s the deal: the search game is not static. The way people ask questions, the devices they use, and the context in which they search—it’s all a big, swirling pot of unpredictability. And if you’re not keeping a finger on that erratic pulse, you’re missing out on a massive chunk of potential traffic, engagement, and, ultimately, relevance.

Not to mention the fact that search volumes are in constant flux. This is why an SEO campaign is only as good as its keyword research. If you’re looking for a full walkthrough, check out this keyword research method by George Panayides over at The Digital XX.

So, embrace the weird, anticipate the wild cards, and always be ready to adapt. Because in the end, it’s not just about knowing what people are searching for, but understanding the bizarre, fascinating reasons why.

Security Updates: Why Bots and Bad Actors Shouldn’t Destroy Your Ongoing SEO

Imagine the digital world as a sprawling, chaotic city. It’s got its upscale neighborhoods and sketchy alleys. Now, your website is your swanky digital apartment in that city. Would you leave your front door unlocked with a neon sign flashing “Come on in, everything’s free!”? Didn’t think so.

protect your digital space

Let’s dive into why security is the unsung hero in the tragic opera of ongoing SEO.

Security Breaches

Security breaches aren’t just about stolen data or defaced web pages. They wreak havoc on your site’s reputation, user trust, and yes, its search ranking.

In the online realm, security isn’t just for peace of mind; it’s the bedrock of your digital reputation and SEO success.

Step 1: Understand the Domino Effect

  • User Trust: A compromised site screams unreliability. Once users deem your site unsafe, good luck getting them back.
  • Blacklisting: Search engines aren’t fans of insecure sites. Get flagged, and your visibility plummets.
  • Downtime: Post-breach cleanup means your site’s out of commission. That’s lost traffic, lost revenue, and a dip in rankings.

Step 2: Regular Security Audits are Your New Best Friend

  • Schedule routine check-ups while performing your SEO maintenance requirements. It’s like going to the dentist, but less painful.
  • Ensure plugins and themes are updated. Outdated elements are vulnerabilities.
  • Invest in a good security plugin. Think of it as hiring a digital bouncer.

Step 3: Back Everything Up, Regularly

  • A robust backup system is your safety net. If things go south, you’ve got a plan B.
  • Store backups off-site. Because having all your eggs in one basket is a recipe for disaster.

Step 4: Get an SSL Certificate

  • That ‘https’ before your site’s URL actually serves more of a purpose than you think. It encrypts data, instilling trust in users and giving search engines the warm fuzzies.

Step 5: Keep An Eye Out For Suspicious Activity

  • Monitor user activity, login attempts, and bandwidth usage. If something smells fishy, it probably is.

Step 6: Educate & Train Your Team

  • The best security systems can crumble due to human error. Ensure your team knows the basics of digital hygiene.

Your ongoing SEO efforts are only as robust as your site’s security. So, bolt those doors, set those alarms, and keep those pesky bots and bad actors at bay.

Why The Internet’s Obsession With ‘New’ Matters

We’re living in the age of the NOW. The 24-hour news cycle, the latest Tweetstorm, the freshest meme. Everything has an expiration date, including the content on your site. And here’s why you should care.

a tweetstorm

1. The Power of the Fresh Date Stamp

  • Example: You’re researching the latest trends in digital marketing. Two articles pop up: one from 2018, the other from 2023. Which are you clicking? The latter, obviously.
  • Why? A recent date stamp screams relevance, authority, and in-the-moment insights.

2. Google’s Craving for Freshness

  • Google’s algorithm, that fickle beast, has a soft spot for the new. Why? Because it’s mirroring the wants of its users.
  • The ongoing SEO mantra? Keep the content fresh, or watch it perish in the SERPs.
  • Pro Tip: Regularly performing SEO maintenance on your site isn’t just about appeasing search engines. It’s a nod to your audience, signaling that you’re on top of your game.

3. Trust Factor: Today’s Date = Today’s Trust

  • Psychology Time: We’re hardwired to believe that newer = better. Call it the evolution of consumerism or the by-product of the digital era.
  • The trust equation: Fresh content + Relevant insights = Increased trust & authority.

teaching a dog new computer tricks

4. Old Dogs, New Tricks: Revamping Classics

  • Not all content ages like fine wine. Some just go stale. But don’t toss it out.
  • Example: Got an article from 2019 about the ‘Top Marketing Strategies’? Update it. New strategies, new insights, maybe a shiny new graphic or two.
  • The beauty of the ongoing SEO journey is that you can teach old content new tricks, making it as clickable as the day it was born.

In this hyper-speed digital age, ‘newness’ isn’t just a buzzword. It’s currency. And whether you’re crafting something brand new or jazzing up the classics, remember: relevance is the name of the game. Stale content is just the white noise of the internet, and nobody’s got time for that.

Adapting to the ‘Current Year’ Trend in Searches

Alright, picture this. It’s 3 AM, and you’re down a rabbit hole looking for the “best wireless headphones.” But wait, do you just type that into the search bar? Heck no. You type, “Best wireless headphones 2023.” Why? Because who wants to know about the ‘top-tier’ headphones from 2018 that can’t even connect to your current device?

Welcome to the ‘current year’ trend in searches—a quirky little habit we’ve all developed, proving that, in the digital world, what’s hot today is dog poo tomorrow.

Checklist: How to Play the ‘Current Year’ Game in Ongoing SEO

  1. Update, Update, Update
    • Example: Got an article titled “Top SEO Strategies”? Change it to “Top SEO Strategies 2023.”
    • Ensure your content mirrors the current landscape, not the ghost of digital past.
  2. Internal Linking to the Rescue
    • Direct readers to your recent content from older, well-performing pages.
    • It’s like saying, “Hey, enjoyed the nostalgia? Now check out what’s rocking this year.”
  3. Use Dynamic Year Tags
    • For the tech-savvy, use dynamic year tags in titles. The year automatically updates, and your content remains forever young. Or at least appears to.
  4. Engage in Timely Promotions
    • Sharing a popular article from 2021 on social media? Slap on a caption about its continued relevance in 2023. Showcase evolution, not extinction.
  5. Audit & Revise Regularly
    • Periodically scour your site. Any content that’s becoming a relic? Jazz it up with recent data and insights.
    • Make it a habit. Once a year, at least, breathe new life into your old dragons with ongoing SEO maintenence.
  6. Highlight the ‘Updated On’ Date
    • If you’ve made substantial updates to an article, flaunt it. Let the world know you’re not serving stale bread.
    • A simple “Updated for 2023” can work wonders for trust and click-through.

Remember, folks, in this era of digital consumption, your content’s ‘best before’ date matters. It’s not about fooling your audience with sneaky tactics, but about ensuring your voice remains relevant, fresh, and in tune with the times. Because in the digital dance, if you’re not moving forward, you’re moonwalking into obscurity.

SEO Maintenance and The Art of Neurotic Auditing

Okay, remember when you last cleaned your room? Stuffing the closet with a tower of your belongings doesn’t count. Just like your suspiciously dirty socks under the bed, websites accumulate unseen gunk. That gunk? It’s the stuff you don’t see—broken links, outdated content, or slow load times. Not glamorous, but oh so important. Enter the neurotic but necessary world of SEO maintenance.

The ‘Why Bother?’ of Ongoing SEO Maintenance

  • Ongoing SEO isn’t a one-off affair: Just because you hit the #1 spot once doesn’t mean you’ll stay there. Google’s always watching, judging, recalibrating. You stop? You drop.
  • Prevention over panic: Spotting issues early means less midnight panic attacks when your traffic suddenly plummets.
  • A polished user experience: Ever been on a site that felt like navigating a maze blindfolded? Don’t be that site.

tidy SEO practices

Your Go-To Toolkit for Keeping Things Tidy

  • Google Search Console: Think of it as your website’s health checkup. Broken links? Performance dips? This tool screams about it (in a very data-driven manner).
  • SEMrush or Ahrefs: Dive deep into your site’s performance, backlinks, and competitor intel. If ongoing SEO were a sport, these would be your gym.
  • Screaming Frog: No, it’s not a psychedelic band. It’s a top-notch SEO spider tool that crawls your website and highlights issues like broken links or duplicate content.

Q&A: Your Burning SEO Maintenance Queries Answered

  • Q: How often should I be checking up on my site?
    At the very least, every quarter. But if you’re neurotic, monthly check-ins are your friend. Remember, it’s called “ongoing SEO” for a reason.
  • Q: Does SEO maintenance really affect my bottom line?
    Absolutely. A well-maintained site = better user experience = more conversions. Simple math.
  • Q: I’ve done all this, but I’m still not ranking! Why?
    SEO isn’t a magic wand. It’s more like nurturing a plant. Keep at it, be patient, and remember that other factors—like killer content and quality backlinks—are part of the success equation.

In the vast, unforgiving realm of the digital, your website isn’t a set-it-and-forget-it entity. Think of SEO maintenance as your regular doctor’s check-up. Sometimes painful, often revealing, but always, always necessary.

Treat your website like the evolving, breathing thing it is. Regular check-ups, a little love, and a lot of auditing. Because, in the race for relevance, the diligent take the gold.

Your Rivals Aren’t Sleeping: The Constant Game of Digital One-upmanship

seo is a competitive game

The online realm isn’t a friendly game of checkers—it’s more like a high-stakes poker match. And guess what? Your rivals aren’t just playing; they’re studying every move, every card you hold, and every tell you show. If you think you’ve got your ongoing SEO and SEO maintenance all sorted, remember that the guy next door is probably one step ahead, armed with the next big trick.

Stay Awake or Get Played

Just when you thought your website’s SEO was the stuff of legends, boom! Competitor X rolls out something shinier, better, more clickable. The nerve! But instead of sulking, let’s get proactive.

Tips to Keep Your Digital Sword Sharp

  1. Become a Stalker
    • Subscribe to competitors’ newsletters, follow their social media, and snoop around their sites.
    • Are they targeting new keywords? Did they redesign? Take notes, my friends.
  2. Use Competitive Analysis Tools
    • Tools like SpyFu or Ahrefs give insights into your competitors’ backlinks and keywords. Knowledge is power, and these tools are your library.
  3. Adapt, Don’t Copy
    • Sure, imitation is flattery. But in the SEO world? It’s a ticket to mediocrity.
    • Learn from competitors, but always infuse your unique flavor. Stand out, don’t blend in.
  4. Engage in Continuous Learning
    • SEO trends change faster than fashion. Join SEO forums and read SEO maintenence blogs. Be the nerd of the ongoing SEO world. It pays off.
  5. Stay Collaborative
    • Connect with industry peers. Sometimes, your ‘competitors’ can be your best allies in understanding the landscape.

In the ceaseless game of digital one-upmanship, it’s not just about keeping up; it’s about blazing your trail.

Competitive analysis isn’t about paranoia; it’s about strategy. Remember, while you’re proudly showcasing your new SEO strategy, there’s always someone in the shadows waiting to pull a new ace from their sleeve.

So, gear up. In the realm of ongoing SEO maintenance, it’s a relentless game of leapfrog. You’re either leaping or being leapt over. Prefer to be the one doing the leaping.

Ongoing SEO Isn’t a Task You Check Off

Remember, the game never stops; it’s an infinite loop of analysis, optimization, and adaptation.

So, don’t go looking for a final destination. This isn’t a highway with a cozy diner at the end. It’s a perpetual car chase, and you’re both the hunter and the hunted. Your content isn’t just a set of pages; it’s a living, breathing organism that thrives on change, engagement, and the sheer tenacity to stay relevant.

In the end, your mettle isn’t tested by how well you start the race but by how relentlessly you push, how boldly you pivot and adapt when the terrain shifts beneath your feet.

The world of SEO doesn’t hand out participation trophies; it’s the champions who adapt that take it all.

Katie Rutten

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