VISIT GEORGETOWN

YEAR

2019

CATEGORY

Website, Logo and SEO

TIMELINE

12 Weeks

STATUS

Complete

ASSESSMENT

The Challenge

Visit Georgetown's website, recently overhauled by another agency, suffered a dramatic drop in search rankings, severely impacting tourism visibility. Our task was to rebuild this extensive site with both historical authenticity and modern functionality, creating an SEO-optimized platform that would restore their search presence while capturing Georgetown's mining town heritage through cohesive branding.

The Challenge
PROCESS

Our Approach

Our strategy for reviving Visit Georgetown's digital presence focused on search optimization and historical authenticity. Through careful keyword research and analysis of their previous site architecture, we developed a plan to restore their search rankings while creating a design that would capture the town's mining heritage.

SEO Recovery

Rebuilding site architecture and content strategy to restore search visibility for key tourism terms.

Modern Heritage

Creating a clean, contemporary design that honors Georgetown's historic character.

Tourism Focus

Developing intuitive navigation for visitors to explore attractions and plan their trips.

THE RESULT

Search Recovery

Through strategic SEO implementation and authentic design choices, Visit Georgetown's new website successfully restored their digital presence and tourism visibility.

Top 5%

Return to Google rankings for "must visit Colorado town" and key tourism terms

4.2x

Growth in tourism inquiry form submissions

200%

Increase in organic search traffic within first three months

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