VISIT GEORGETOWN
The Challenge
Visit Georgetown's website, recently overhauled by another agency, suffered a dramatic drop in search rankings, severely impacting tourism visibility. Our task was to rebuild this extensive site with both historical authenticity and modern functionality, creating an SEO-optimized platform that would restore their search presence while capturing Georgetown's mining town heritage through cohesive branding.
Our Approach
Our strategy for reviving Visit Georgetown's digital presence focused on search optimization and historical authenticity. Through careful keyword research and analysis of their previous site architecture, we developed a plan to restore their search rankings while creating a design that would capture the town's mining heritage.
SEO Recovery
Rebuilding site architecture and content strategy to restore search visibility for key tourism terms.
Modern Heritage
Creating a clean, contemporary design that honors Georgetown's historic character.
Tourism Focus
Developing intuitive navigation for visitors to explore attractions and plan their trips.
Search Recovery
Through strategic SEO implementation and authentic design choices, Visit Georgetown's new website successfully restored their digital presence and tourism visibility.
Top 5%
Return to Google rankings for "must visit Colorado town" and key tourism terms
4.2x
Growth in tourism inquiry form submissions
200%
Increase in organic search traffic within first three months
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