HOTEL DE PARIS MUSEUM
The Challenge
The Hotel de Paris Museum's website hadn't been updated since the early 2000s, failing to serve both the historic property and its visitors. The challenge was to create a modern, engaging digital experience while preserving the museum's rich 1875 heritage and French Second Empire architectural significance. The site needed to balance contemporary functionality with the property's historic character, improve visitor information accessibility, and enhance the museum's storytelling capabilities - all within strict historic preservation guidelines.
Our Approach
Our process for reimagining Hotel de Paris Museum's digital presence balanced historical authenticity with modern functionality. We began by immersing ourselves in the museum's rich history, studying French Second Empire architecture, and collaborating closely with the museum's Executive Director to understand both the historical significance and the stories that needed to be told. This foundation allowed us to create a design system that would honor the museum's heritage while meeting contemporary user needs.
Research & Discovery
Deep dive into architectural history, period design elements, and visitor journey mapping to inform our authentic approach.
Design System Creation
Development of a historically-inspired visual language using Cardo and Tangerine typefaces, with colors drawn from the museum's architectural features.
Responsive Implementation
Building an accessible, device-friendly platform that guides visitors through the museum's story while maintaining historical elegance.
Meaningful Metrics
Through extensive collaboration with the Hotel de Paris Museum team and careful historic research, we developed a digital experience that not only preserved the museum's character but enhanced its ability to reach and engage visitors. The results speak for themselves.
47%
Decrease in bounce rate, showing stronger visitor engagement
3.2x
Increase in average time spent on the website
83%
Improvement in user engagement with historical content, measured through time spent on artifact pages
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