GEORGETOWN TRUST
The Challenge
The Georgetown Trust for Conservation and Preservation's website was as historic as the town itself, severely limiting their ability to engage with the community. The project required careful navigation of multiple stakeholders, including the Georgetown Board of Selectmen, to create a sophisticated brand that would honor the town's rich history while incorporating modern functionality.
Our Approach
Our approach to modernizing Georgetown Trust's brand and digital presence balanced historical authenticity with contemporary design principles. Through extensive research into the town's architectural heritage and conservation history, combined with collaborative sessions with the Board of Selectmen, we developed a strategy that would honor Georgetown's past while creating an engaging modern platform.
Historical Research
Studying Georgetown's architectural elements and conservation history to inform authentic design decisions.
Board Alignment
Coordinating with the Board of Selectmen to ensure the design reflected their diverse perspectives and preferences.
Brand Development
Creating a sophisticated visual identity that incorporates meaningful town elements while maintaining historical accuracy.
By the Numbers
Through careful stakeholder management and historically-informed design choices, we successfully modernized Georgetown Trust's digital presence while maintaining its historic character. The new brand identity and website effectively bridged the gap between preservation and progress.
100%
Board approval rate on final design and branding elements
5.2x
Increase in online engagement with conservation initiatives
82%
Improvement in content accessibility for community members
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