COOPER RAMP CAGE BUCAR LEWIS
The Challenge
When the established Denver law firm Cooper Ramp merged with Cage Bucar Lewis, they faced the complex task of unifying their digital presence. The challenge went beyond simply combining two websites - it required creating a cohesive brand identity that would honor both firms' legacies while establishing a strong foundation for their shared future. With a large team of attorneys and associates, each bringing their own perspective and needs, the project demanded careful coordination of multiple stakeholders and feedback channels.
Our Approach
Our strategy for developing CRCBL's new website focused on creating a unified digital presence that would reflect the strengths of both merging firms. We began with extensive stakeholder interviews, gathering input from partners and associates to understand their unique perspectives and requirements. This collaborative foundation allowed us to develop a design approach that would effectively represent the newly merged firm's enhanced capabilities and shared values.
Stakeholder Alignment
Coordinating with multiple partners and team members to ensure the new design reflected both firms' values and professional standards.
Visual Identity Integration
Creating a sophisticated design system that merged both firms' aesthetics while establishing a strong new unified brand.
Content Architecture
Developing an intuitive structure to showcase the expanded team and practice areas while maintaining easy navigation.
Measurable Impact
The new CRCBL website successfully unified two established firms into one cohesive digital presence, creating a platform that effectively showcases their combined strengths and expanded capabilities. The thoughtful design and implementation yielded significant improvements in user engagement and firm visibility.
52%
Increase in qualified lead submissions through streamlined contact forms
4.1x
Growth in time spent exploring attorney profiles and practice areas
98%
Positive feedback from internal stakeholders on the unified brand representation
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