Sitting down with Jon was a real pleasure. This is guy that obsesses over his craft. To say quality is important to him would be an understatement. Perfection is important to him is more like it, and he is keenly aware that perfection will never be attained. However, that doesn't stop him from showing up everyday and taking another hard swing at it.
When someone is obsessed with improvement it can be a challenge to get them to speak confidently. The product is excellent precisely because Jon is not impressed with himself in the least. He is focused, single-mindedly on making his beer better. This presented a difficult situation during the interview. We wanted to content to exude the competence that the product demonstrates. Our strategy shifted to tapping into Jon's knowledge just enough to demonstrate his understanding of the industry without boring the casual observer.