CONTENT MARKETING
It all starts with traffic.
More traffic = more leadsmore customersmore revenue
Content is King.
How does it work?
- Ongoing keyword research identifies the best keyword targets in your industry.
- Content is written to target those keywords via long-form article creation.
- Ongoing outreach efforts continuously builds backlinks on other websites via guest posting and article references.
Content Marketing vs. Adwords
Content Marketing and Adwords work toward very similar goals. Both approaches have their pros and cons. Adwords tends to be an immediate return on your investment, but comes at a higher price. Organic Search is a long game approach. You invest in effort upfront to win a keyword, then it’s yours going forward. Content Marketing also tends to capture many more keywords than Adwords. A good way to think about it is that Adwords targets specific terms, whereas Content Marketing targets entire subjects. As content and domain authority are built, Google eventually connects semantic dots and a growth explosion occurs (see graph).
Content Marketing and Adwords work toward very similar goals. Both approaches have their pros and cons. Adwords tends to be an immediate return on your investment, but comes at a higher price. Content Marketing is a long game approach. You invest in effort upfront to win a keyword, then it’s yours going forward. Content Marketing also tends to capture many more keywords than Adwords. A good way to think about it is that Adwords targets specific terms, whereas Content Marketing targets entire subjects. As content and domain authority are built, Google eventually connects semantic dots and a growth explosion occurs (see graph).
Would you rather rent a keyword, or own it?
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